The explosive growth of commerce media has led to an evolution of the advertising supply chain connecting commerce companies, advertisers, and agencies. Now commerce media networks, demand partners, and agency buyers can bring multiple monetization and acquisition tactics together and optimize across the entire system. A centralized solution enables advertisers to scale spend and increase performance and transparency. Commerce media networks can now maximize digital media revenue and control, with data security at the core.

The APAC region is one of the most important markets for commerce media. According to MAGNA Global, APAC accounts for the majority of the world’s commerce media ad spend, with offsite ad spend in the region projected to reach $12 billion this year and grow at an annual rate of 21% over the next three years.

In this session, we'll explore how retailers can unlock new revenue streams and capitalize on their valuable customer data.