Categories

A. PROGRAMMATIC MARKETING

A01. Best First-Party Data Strategy by a Marketer

This category recognizes advertisers/brands using first-party data to launch a focused programmatic campaign.

A02. Best In-House Content

This category awards the best staffed in-house team for achieving business objectives successfully using programmatic advertising.

A03. Best Omnichannel Marketing Strategy powered by Trade Desk.

This category awards the best Omnichannel strategy that has used programmatic buying to achieve campaign goals.

A04. Best Use of AI

This category is awarded to the best use of artificial intelligence in programmatic advertising by advertiser/brand.

A05. Best Effective/Measurable Campaign

This category recognizes the best programmatic campaign with biggest tangible impact on business objectives.

A06. Best Mobile Campaign

This category recognizes mobile campaign that has created most successful engagement in audience done by advertiser/brand using programmatic.

A07. Best Creative Campaign

This category recognizes the best ad creative of the year.

A08. Best Innovative Marketing Campaign

This category recognizes the most innovative programmatic marketing campaign done by advertiser/brand.

A09. Best New Product Launch campaign

This category recognizes the campaign that has been most successfully launched for a brand, product or service.

A10. Best Branding Campaign

This category recognizes the best branded content series that has achieved success and garnered maximum engagement.

A11. Most Effective Brand Experience

This category awards the best work by advertiser/brand for campaigns that has resulted increase in perception, change in customer attitudes, commercial successes, transcendence to the digital space and more.

B. AGENCY & PUBLISHER

B01. Best Display Ad Campaign

This category recognizes successful display/banner with most conversions.

B02. Best Mobile Ad Campaign

This category recognizes successful mobile display and in-app ads with most conversions.

B03. Best Video Ad Campaign

This category recognizes successful pre-roll ads on YouTube and other video platforms.

B04. Best Connected TV/OTT Ad Campaign

This category recognizes successful ad campaigns through streaming TV services.

B05. Best Native Ad Campaign

This category recognizes successful ad content that blends into surrounding editorial content.

B06. Best Digital Audio Ad Campaign

This category recognizes successful and well-placed audio ad campaigns done through podcasts or streaming radio services.

B07. Best Paid Social Ad Campaign

This category recognizes successful campaign that has engaged the target audience on various social media platforms.

B08. Best Paid Search Ad Campaign

This category recognizes successful campaign that has engaged the target audience with the help of search engine marketing.

B09. Best Programmatic Out-Of-Home Activation

This category recognizes successful campaign that has engaged through digital out-of-home (DOOH) ads, voice ads, wearable ads, and other emerging ad channels.

B10. Best Use of Data by an Agency

This category recognizes agencies for driving the success of a campaign through planning, personalization, unification and integration of data.

B11. Best Use of Technology by an Agency

This category recognizes the best technology solutions used by the agency for programmatic campaigns.

B12. Best Digital Campaign

This category recognizes the most effective and innovative use of digital media buying or selling in a B2C or B2B, single or multi-channel campaign.

B13. Best Use of Branded Content

This category recognizes branded content used by agency to improve the success of the brand.

B14. Best Omni-Channel Campaign

This category recognizes agencies who have demonstrated how they have bought and implemented a omnichannel campaign successfully.

B15. Best Cross Platform Campaign

This category recognizes agencies who have demonstrated how they have bought and implemented a multi-channel campaign with innovative strategies, value to the client and its effectiveness.

C. STELLAR AWARDS

C01. Most Effective Programmatic Media Partnership

This category celebrates brands that have shown outstanding results in a partnership or collaboration. The entries that demonstrate how the strategy was designed to be mutually beneficial to both parties and the positive outcomes the partnership achieved. Whether that is increased reach, an increase in sales, or a change in perception.

C02. Programmatic Marketer of the Year (Entries not invited)

The winner will be decided on the basis of the total number of points won by the advertiser/brand in the sub-categories.

C03. Programmatic Agency of the Year (Entries not invited)

The winner will be decided on the basis of the total number of points won by the advertiser/brand in the sub-categories.

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