JUDGING CRITERIA:

Welcome to the Judging Dashboard of e4m Real Time Programmatic Advertising Awards. The awards winners are selected by members of the Jury from the best work entered through the call for entries from across India.

Screening of Entries:

The winners are selected through an extensive selection process. Jury members will independently inspect each entry and rate them based on their respective judging criteria. Those entries that do not fulfil the criteria shall be disqualified. E4m Real Time Programmatic Advertising Awards shall not be liable to give any explanation to anyone for disqualification of entries.

Criteria for Judging:

Strategy (20%) -

An entry should demonstrate approach to the overall purpose and target audience throughout each elements of the campaign.

Points to consider:

• Delineate the strategic objective- sales, leads, market share, brand awareness, etc.
• Identify the target audience.
• What was the creative and media strategy?
• Context- is this the 1st year of campaign? If not, how did it dovetail to the previous year results? Any new technology used?

Execution/Media Results (20%)-

Jury shall focus on the alignment of the strategy with the result through the effective use of resources, technology and implementation of the campaign.

Points to consider:

• How the campaign was implemented and what was the level of success?
• How did the execution help achieve results?
• How was digital integrated in overall marketing strategy?
• How creative or sophisticated was the campaign?
• What did the digital medium bring to the campaign that other channels missed?
• How was digital matched to specific markets, demographics relevant to overall campaign execution?
• What percent of budget went to digital?
• What impact did the campaign have on the market?

Creativity (20%)-

Jury shall focus on few elements of the campaign like content, design, technological innovation, and the unique nature and/or originality of the underlying idea. It includes writing, music, and relevant use of animation, video or anything that communicates a creative marketing message.

Points to consider:

• Consumer engagement.
• Integration with overall campaign.

Innovation (20%)-

Jury shall focus on few elements of the campaign like content, design, technological innovation, and the unique nature and/or originality of the underlying idea. It includes writing, music, and relevant use of animation, technology, video or anything that communicates an innovative marketing message.

Points to consider:

• Delineate the strategic objective- sales, leads, market share, brand awareness, etc.
• Integration with overall campaign.

Results (20%)-

Jury shall evaluate the submission on the basis of the results of the campaign, based on whether the campaign achieved desired results? Was it able to reach to target audience? Or any other statistic which will help in proving the results of the campaign.

Points to consider:

• Did the campaign achieve its goals, qualitative and quantitative?
• How did the consumer receive the campaign?
• How innovative was the campaign?
• What impact did the campaign have on the market?

Please note:-
-Please make your submission concise but provide enough relevant background information to enable the judges to make an informed choice.
-The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category. The judges also reserve the right to remove categories where entries do not meet the standard for nomination.
-All entries along with supporting statistics/material will be maintained confidentially.