A. PROGRAMMATIC MARKETING |
Best First-Party Data Strategy by a Marketer |
Campaign Title |
Brand Name| Entrant |
Digital Transformation: The Godrej Way |
Godrej (GCPL)|InMobi |
Best Omnichannel Marketing Strategy powered by Trade Desk |
Nurturing Bollywood Badshahs In Every Lane |
MX TakaTak in Association with Affle's MAAS Platform & GroupM |
It's Time To Win It All |
Games24x7 (RummyCircle) In Association With Affle's MAAS Platform |
Orbit Sugar Free Chewing Gum |
Mars- orbit|Xaxis |
Best Use of AI |
Jameson branding with mirrors |
Jameson|Silveredge technologies pvt Ltd |
Best Effective/Measurable Campaign |
Noise ColorFit Ultra Smart Watch Launch with Amazon Ads |
Noise|Amazon Ads |
Samsung Galaxy S22 Smartphone Launch with Amazon Ads |
Samsung|Amazon Ads |
Bata Hush Puppies Digital campaign |
Bata|MiQ Digital |
Best Mobile Campaign |
Flipkart Big Savings Days |
Flipkart|mCanvas |
Buy Bitcoin From Just Rs 100 |
CoinSwitch Kuber|Social Donut |
Khel Takatak by Mx Takatak |
Mx Takatak via Group M with Xapads' Xerxes Platform |
Best Creative Campaign |
Asian Paints Rich Media Campaign |
Asian Paints Via Madison with Xapads' Xerxes Platform |
Best Innovative Marketing Campaign |
Nurturing Bollywood Badshahs In Every Lane |
MX TakaTak in Association with Affle's MAAS Platform & GroupM |
Cadbury Dairy Milk Silk Valentine’s Day 2022 multi-sensory campaign with Amazon Ads |
Mondelez International – Cadbury Dairy Milk Silk|Amazon Ads |
Best New Product Launch campaign |
Noise ColorFit Ultra Smart Watch Launch with Amazon Ads |
Noise|Amazon Ads |
Launch and Amplification of MX Takatak Lite |
Mx Takatak Lite via Group M with Xapads' Xerxes Platform |
Best Branding Campaign |
Olx Autos Brand Campaign |
Olx Autos|DWAO |
Digital Transformation: The Godrej Way |
Godrej (GCPL)|InMobi |
Most Effective Brand Experience |
Listerine Ace Display August 2022 |
Listerine|Interactive Avenues - A Reprise Network Company |
B. AGENCY & PUBLISHER |
Best Display Ad Campaign |
Urban Company - CPI Campaign |
Urban Company with Xapads' Xerxes Platform |
Best Mobile Ad Campaign |
Making Bharat Hit A Six |
Games24x7 (My11Circle) in Association with Affle's MAAS Platform |
Urban Company - CPI Campaign |
Urban Company with Xapads' Xerxes Platform |
Mobile Ad Campaign |
MX Player with Xapads' Xerxes Platform |
Best Video Ad Campaign |
Asian Paints Rich Media Campaign |
Asian Paints Via Madison with Xapads' Xerxes Platform |
upGrad MBA Campaign |
UPGRAD EDUCATION PRIVATE LIMITED|Xaxis |
Best Connected TV/OTT Ad Campaign |
Discovery+, Connecting the disconnected worlds of TV & Mobile |
Discovery + (Discovery Inc.), in Association with Affle's mediasmart platform and Merkle Sokrati |
Bombay Shaving Company Impact launch campaigns with Amazon Fire TV |
Bombay Shaving Company|Amazon Ads |
Scaler leverages VDO.AI's CTV Advertising to boost engagement and increase user interaction |
VDO.AI - Scaler|VDO.AI |
Best Native Ad Campaign |
Philips HL7777 mixer grinder launch with Amazon Ads |
Philips Domestic appliances|Amazon Ads |
Best Digital Audio Ad Campaign |
Cadbury Dairy Milk Silk Valentine’s Day 2022 multi-sensory campaign with Amazon Ads |
Mondelez International – Cadbury Dairy Milk Silk|Amazon Ads |
Wipro Lighting Alexa IPL'21 campaign with Amazon Ads |
Wipro Lighting|Amazon Ads |
Best Paid Search Ad Campaign |
Kent RO Systems engagement campaign with Amazon Ads |
Kent|Amazon Ads |
Wonderchef Nutri-blend Diwali'21 campaign with Amazon Ads |
Wonderchef|Amazon Ads |
Best Programmatic Out-Of-Home Activation |
NEXA Baleno – Tech Goes Bold pDOOH campaign |
NEXA - Maruti Suzuki India Limited|Lemma |
Boosting outdoor ads "Immunity" for Dabur with programmatic DOOH |
Dabur|Lemma |
HSBC Homecoming campaign |
HSBC|Lemma |
Best Use of Data by an Agency |
Redefining iQOO's media strategy with Amazon Marketing Cloud |
iQOO Smartphones|Amazon Ads |
Best Use of Technology by an Agency |
Redefining iQOO's media strategy with Amazon Marketing Cloud |
iQOO Smartphones|Amazon Ads |
Huggies Diapers Full Funnel campaign with Amazon Ads |
Huggies|Amazon Ads |
Best Digital Campaign |
Cadbury Dairy Milk Silk Valentine’s Day 2022 multi-sensory campaign with Amazon Ads |
Mondelez International – Cadbury Dairy Milk Silk|Amazon Ads |
Urban Company - CPI Campaign |
Urban Company with Xapads' Xerxes Platform |
Rummytime - Cost Per Install |
RummyTime with Xapads' Xerxes Platform |
Best Omni-Channel Campaign |
Nurturing Bollywood Badshahs In Every Lane |
MX TakaTak in Association with Affle's MAAS Platform & GroupM |
7-minutes Express Pick-up |
KFC, in association with Affle's mediasmart platform & Blink Digital |
Best Cross Platform Campaign |
It's Time To Win It All |
Games24x7 (RummyCircle) In Association With Affle's MAAS Platform |
Making Bharat Hit A Six |
Games24x7 (My11Circle) in Association with Affle's MAAS Platform |
Discovery+, Connecting the disconnected worlds of TV & Mobile |
Discovery + (Discovery Inc.), in Association with Affle's mediasmart platform and Merkle Sokrati |
C. STELLAR AWARDS |
Most Effective Programmatic Media Partnership |
Digital Transformation: The Godrej Way |
Godrej (GCPL)|InMobi |
Discovery+, Connecting the disconnected worlds of TV & Mobile |
Discovery inc (Discovery +), in Association with Affle's mediasmart platform and Merkle Sokrati |
Zee 5 Regional campaign |
Zee 5 via Publicis Groupe with Xapads' Xerxes Platform |
MX Player Dynamic creative Optimization |
MX Player|MiQ Digital |