Winners
A. PROGRAMMATIC MARKETING | ||
Best First-Party Data Strategy by a Marketer | ||
Campaign Title | Entrant Name | Metal |
Digital Transformation: The Godrej Way | Godrej (GCPL)|InMobi | ![]() Silver |
Best Omnichannel Marketing Strategy powered by Trade Desk | ||
Nurturing Bollywood Badshahs In Every Lane | MX TakaTak in Association with Affle's MAAS Platform & GroupM | ![]() Silver |
It's Time To Win It All | Games24x7 (RummyCircle) In Association With Affle's MAAS Platform | ![]() Silver |
Orbit Sugar Free Chewing Gum | Mars- orbit|Xaxis | ![]() Bronze |
Best Use of AI | ||
Jameson branding with mirrors | Jameson|Silver edge technologies pvt Ltd | ![]() Gold |
Best Effective/Measurable Campaign | ||
Noise ColorFit Ultra Smart Watch Launch with Amazon Ads | Noise|Amazon Ads | ![]() Gold |
Samsung Galaxy S22 Smartphone Launch with Amazon Ads | Samsung|Amazon Ads | ![]() Silver |
Bata Hush Puppies Digital campaign | Bata|MiQ Digital | ![]() Bronze |
Best Mobile Campaign | ||
Flipkart Big Savings Days | Flipkart|mCanvas | ![]() Gold |
Buy Bitcoin From Just Rs 100 | CoinSwitch Kuber|Social Donut | ![]() Silver |
Khel Takatak by Mx Takatak | Mx Takatak via Group M with Xapads' Xerxes Platform | ![]() Bronze |
Best Creative Campaign | ||
Asian Paints Rich Media Campaign | Asian Paints Via Madison with Xapads' Xerxes Platform | ![]() Silver |
Best Innovative Marketing Campaign | ||
Nurturing Bollywood Badshahs In Every Lane | MX TakaTak in Association with Affle's MAAS Platform & GroupM | ![]() Silver |
Cadbury Dairy Milk Silk Valentine’s Day 2022 multi-sensory campaign with Amazon Ads | Mondelez International – Cadbury Dairy Milk Silk|Amazon Ads | ![]() Gold |
Best New Product Launch campaign | ||
Noise ColorFit Ultra Smart Watch Launch with Amazon Ads | Noise|Amazon Ads | ![]() Gold |
Launch and Amplification of MX Takatak Lite | Mx Takatak Lite via Group M with Xapads' Xerxes Platform | ![]() Silver |
Best Branding Campaign | ||
Olx Autos Brand Campaign | Olx Autos|DWAO | ![]() Gold |
Digital Transformation: The Godrej Way | Godrej (GCPL)|InMobi | ![]() Silver |
Most Effective Brand Experience | ||
Powering a whole category with personalized ads | Listerine India|Interactive Avenues - A Reprise Network Company | ![]() Silver |
B. AGENCY & PUBLISHER | ||
Best Display Ad Campaign | ||
Urban Company - CPI Campaign | Urban Company with Xapads' Xerxes Platform | ![]() Bronze |
Best Mobile Ad Campaign | ||
Making Bharat Hit A Six | Games24x7 (My11Circle) in Association with Affle's MAAS Platform | ![]() Bronze |
Urban Company - CPI Campaign | Urban Company with Xapads' Xerxes Platform | ![]() Silver |
Mobile Ad Campaign | MX Player with Xapads' Xerxes Platform | ![]() Silver |
Best Video Ad Campaign | ||
Asian Paints Rich Media Campaign | Asian Paints Via Madison with Xapads' Xerxes Platform | ![]() Gold |
upGrad MBA Campaign | UPGRAD EDUCATION PRIVATE LIMITED|Xaxis | ![]() Silver |
Best Connected TV/OTT Ad Campaign | ||
Discovery+, Connecting the disconnected worlds of TV & Mobile | Discovery + (Discovery Inc.), in Association with Affle's mediasmart platform and Merkle Sokrati | ![]() Silver |
Bombay Shaving Company Impact launch campaigns with Amazon Fire TV | Bombay Shaving Company|Amazon Ads | ![]() Bronze |
Scaler leverages VDO.AI's CTV Advertising to boost engagement and increase user interaction | VDO.AI - Scaler|VDO.AI | ![]() Silver |
Best Native Ad Campaign | ||
Philips HL7777 mixer grinder launch with Amazon Ads | Philips Domestic appliances|Amazon Ads | ![]() Gold |
Best Digital Audio Ad Campaign | ||
Cadbury Dairy Milk Silk Valentine’s Day 2022 multi-sensory campaign with Amazon Ads | Mondelez International – Cadbury Dairy Milk Silk|Amazon Ads | ![]() Gold |
Wipro Lighting Alexa IPL'21 campaign with Amazon Ads | Wipro Lighting|Amazon Ads | ![]() Silver |
Best Paid Search Ad Campaign | ||
Kent RO Systems engagement campaign with Amazon Ads | Kent|Amazon Ads | ![]() Bronze |
Wonderchef Nutri-blend Diwali'21 campaign with Amazon Ads | Wonderchef|Amazon Ads | ![]() Silver |
Best Programmatic Out-Of-Home Activation | ||
NEXA Baleno – Tech Goes Bold pDOOH campaign | NEXA - Maruti Suzuki India Limited|Lemma | ![]() Gold |
Boosting outdoor ads "Immunity" for Dabur with programmatic DOOH | Dabur|Lemma | silver |
HSBC Homecoming campaign | HSBC|Lemma | ![]() Bronze |
Best Use of Data by an Agency | ||
Redefining iQOO's media strategy with Amazon Marketing Cloud | iQOO Smartphones|Amazon Ads | ![]() Silver |
Best Use of Technology by an Agency | ||
Redefining iQOO's media strategy with Amazon Marketing Cloud | iQOO Smartphones|Amazon Ads | ![]() Silver |
Huggies Diapers Full Funnel campaign with Amazon Ads | Huggies|Amazon Ads | ![]() Gold |
Best Digital Campaign | ||
Cadbury Dairy Milk Silk Valentine’s Day 2022 multi-sensory campaign with Amazon Ads | Mondelez International – Cadbury Dairy Milk Silk|Amazon Ads | ![]() Gold |
Urban Company - CPI Campaign | Urban Company with Xapads' Xerxes Platform | ![]() Silver |
Rummytime - Cost Per Install | RummyTime with Xapads' Xerxes Platform | ![]() Bronze |
Best Omni-Channel Campaign | ||
Nurturing Bollywood Badshahs In Every Lane | MX TakaTak in Association with Affle's MAAS Platform & GroupM | ![]() Bronze |
7-minutes Express Pick-up | KFC, in association with Affle's mediasmart platform & Blink Digital | ![]() Silver |
Best Cross Platform Campaign | ||
It's Time To Win It All | Games24x7 (RummyCircle) In Association With Affle's MAAS Platform | ![]() Silver |
Making Bharat Hit A Six | Games24x7 (My11Circle) in Association with Affle's MAAS Platform | ![]() Bronze |
Discovery+, Connecting the disconnected worlds of TV & Mobile | Discovery + (Discovery Inc.), in Association with Affle's mediasmart platform and Merkle Sokrati | ![]() Gold |
C. STELLAR AWARDS | ||
Most Effective Programmatic Media Partnership | ||
Digital Transformation: The Godrej Way | Godrej (GCPL)|InMobi | ![]() Gold |
Discovery+, Connecting the disconnected worlds of TV & Mobile | Discovery inc (Discovery +), in Association with Affle's mediasmart platform and Merkle Sokrati | ![]() Silver |
Zee 5 Regional campaign | Zee 5 via Publicis Groupe with Xapads' Xerxes Platform | ![]() Silver |
MX Player Dynamic creative Optimization | MX Player|MiQ Digital | ![]() Bronze |