Mumbai / 4th September, 2024

Decoding the Highs and Lows
Challenges of High Acquisition Costs & Low Conversion Metrics in BFSI Marketing.

From our vantage point, the BFSI industry is currently facing a whole slew of challenges vis-à-vis their marketing. If these issues are resolved, then the industry will fulfill their potential for earnings and doing right by their customers. As things stand now, a rapid pace of innovation is ushering in a new era of competition from Fintechs who have revolutionized the way services are delivered.

We see four major areas that the BFSI industry needs to address - the high cost of customer acquisition, poor conversion rates, the contribution of digital marketing to business growth, and the disruption that Fintech has brought to the table.

This critical juncture could also be a tipping point if harnessed at the right time. In this whirlwind of change, the BFSI sector must leverage the power of innovation, agility, and collaboration to chart a “new and improved” version of themselves and emerge stronger in the financial ecosystem.

Key Discussion Points

  • The Rise of Fintech: How Startups are Disrupting Traditional Banking Models.
  • Solutions for High Cost of Acquisition and Poor Conversion Rates.
  • The Overall Contribution of Digital to the Business.
  • Leveraging the Brick-and-Mortar Business to Drive Digital.

Agenda

5:35 pm – 5:45 pm:
Welcome Address
Welcome & Introduction by e4m moderator/ Client Rep

5:45pm – 6:00 pm:
Keynote Session
By an Industry Leader/Client rep

6:00pm - 6:45 pm:
Panel Discussion
10 Decision Makers + Client Rep moderator/e4m moderator/industry leader

6:45pm - 7:00 pm:
QnA
By Panel Members

7:00pm - 7:10 pm:
Thank you note
By e4m editorial moderator/client rep

Drinks and Dinner

Speakers

Akhil Almeida

Head of Marketing

Argho Bhattacharya

Head of Marketing

Francis Rodrigues

SVP Ecommerce & Digital Marketing

Haresh Sadani

Director, Head – Marketing & Products

Megha Parte

Head of Marketing

Kaushik Chakraborty

Head – Marketing & Corporate Communication

Pooja Menon Vaidya

Associate Vice President – Digital Marketing

Pooja Menon

Head - Digital & Product Marketing

Prasad Pimple

Executive Vice President & Head of Digital Business Unit

Riaan Rodrigues

Senior Vice President - Digital Business & Marketing

Rahul Dighe

Associate Vice President – Marketing & Communications

Supriya Ghosh

Head - Brand Marketing & PR

Shonali Shetty

Head Growth Marketing

Tejas Deshpande

VP Marketing

Sarvesh Bagla
( Session Chair )

Founder & CEO