Theme

Gen-Z is redefining brand loyalty, digital engagement, and market dynamics. This exclusive discussion unpacks their economic influence, explores AI-driven strategies, and reveals how brands can stay relevant in a Gen-Z-dominated future. Join industry leaders to decode what it takes to win the next generation of consumers.

Discussion Points

Understanding Gen-Z's Economic Impact:

-Analysing Gen-Z's growing spending power and economic influence

-Insights into evolving consumer behaviors and their impact on market trends

Decoding Brand Loyalty Among Gen-Z:

- Challenges of traditional brand loyalty in the Gen-Z demographic

- Strategies for building authentic, sustainable connections with Gen-Z consumers

Engagement Strategies for the Digital Generation:

- Harnessing AI and contextual targeting for effective Gen-Z engagement

- Designing immersive, interactive digital experiences to foster brand loyalty

Future-Proofing Your Brand for Gen-Z:

- Leadership approaches to adapt to a Gen-Z-dominated market

- Aligning brand purpose with Gen-Z's values and expectations for long-term relevance

Agenda

  • Welcome Address

  • Roundtable Discussion

  • Q&A

  • Thank You Note

  • Networking, Cocktails & Dinner

SPEAKERS

Arjit Sachdeva

Co-Founder & CTO

Akshay Chaturvedi

Chief Business Officer

Ankula Singh

Marketing Lead

Anshuman Goenka

Global Director - Incubation Brands

Anuj Somani

Senior Marketing Manager

Arpita Gandotra

AVP Marketing

Karan Kumar

CMO

Priyanka Sethi

Director and Head of Marketing

Sakshi Grover Malhotra

Head - Digital Marketing & D2C

Shamik Bannerjee

Founder Member | Marketing and Customer Acquisition (Chief Marketing Officer)

Sneha Jha

Head of Media and CLM

Varun Sethuraman

Business Head | South Asia Region