Martech
Adoption &
Social Media Influence
in the
Advertising World

A Big Thank You To Our Esteemed Speakers!

We Were Honoured To Have You All On Our Panel

Harish Tibrewala
Hareesh Tibrewala
Joint CEO
Mirum India
Vishal Chinchankar
Vishal Chinchankar
CEO
Madison Digital
Ram Manohar Sundram
Rammohan Sundram
Country Head & MD
DDB Mudra
Aniketh Dsouza
Aniketh Dsouza
CEO
Mindstorm
Harish Tibrewala
Lalatendu Das
CEO
Performics India
Anubhav Sonthalia
Ashish Tripathi
Co-founder
Auburn Digital Solutions
Pratik Gupta
Pratik Gupta
Co-founder
Zoo Media
Ankita Jain
Ankita Jain
Co-founder
GoPaisa
 Aditya Jagtap
Aditya Jagtap
Co-founder
Hockeycurve
Sandeep Sharma
Sujata Dwibedy
Chief Investment Officer
Dentsu International
Kamaljit Saini
Kamaljit Saini
Sr VP- Digital Marketing
Puretech Digital
Harish Tibrewala
Session Chair
Apoorv Sood
VP Global Business Development
WebEngage
Naziya Alvi Rahman
Session Chair
Naziya Alvi Rahman
Editor
exchange4media

Insight On Roundtable

India is rapidly advancing in Martech implementation and is well placed to adapt and scale up new ways of marketing consumers. Over time, marketing technology will continue to evolve and become more crucial in modern marketing campaigns. Creation of compelling content for digital experiences is a key growth area for enterprises in the coming years.

Advertisers would agree that marketing is about communication and value creation. Social networking connects vast number of people from all walks of life and all across the globe and that means connecting brands and consumers. Social Media creates the ideal space for word-of-mouth marketing and buzz - two things that are becoming more and more crucial in a marketing landscape where consumers value transparency and trust over what they perceive as deceptive or aggressive selling.

Talking Points

  • Challenges & benefits of Martech adoption
  • Reduced Attention Span of Consumers
  • Brand building of Yesteryears is gone
  • Spends on Google / Facebook are already ramped up
  • Many brands get between 5-20% of their business online
  • First Party Data Driven Personalization is key
  • A Segment-of-one is the new reality
  • Digital Native D2C brands are nibbling at the fringes on market share
  • How do non Digital Native CMOs accelerate their adoption of Retention Tech
  • What's the role that the Advertising Industry is prepared to play?