Agenda
| Theme- 'Reimagining The Power of TV' | ||
| 9:30 a.m. to 11:00 a.m. | Registration | |
| 11:00 p.m. to 11:15 a.m. | Welcome Address | Dr. Annurag Batra, Chairman and Editor-in-Chief, BW BusinessWorld and Founder, exchange4media Group |
| 11:20 a.m. to 11:40 a.m. | Keynote | Why Large Advertisers Prefer TV First? Sam Balsara, Chairman & MD, Madison World |
| 11:45 a.m. to 12:00 p.m. | Special Address | Theory of Advertising and TV Ajay Dang, President, Head - Marketing, Ultratech Cement |
| 12:05 p.m. to 12:20 p.m. | Speaker Session | Live Sports - Leading the growth of TV and Brands in India Shubhra Saraf Sethi, Head - Product, Revenue Strategy and Customer Marketing, Disney Star - Sports |
| 12:25 p.m. to 12:40 p.m. | Spotlight Session | Re-imagining the Power of TV Advertising Shubhranshu Singh,Chief Marketing Officer, Tata Motors |
| 12:45 p.m. to 1:30 p.m. | Panel | From Broadcast to Bandwidth: The Seamless Integration of TV & Digital • Marketers look at dynamic integration and synergy in content delivery as television seamlessly intertwines with digital platforms. • The shift from scheduled programming to on-demand viewing • Reshaping and reinventing the landscape of advertising. • Integration of smart TVs, connected devices, and their impact on content consumption and consumer behavior. • Traditional TV boundaries blur as digital innovation takes centre stage. • How fan engagement has evolved with the integration of digital platforms • Ushering in a new era of immersive content consumption. • How digital platforms have facilitated the distribution of TV content. • News and Elections dominating television content. • Sports on TV - Sports on TV offers distinct experiences, providing a traditional, communal viewing experience with high production value. - Ashish Pawar, Head - Marketing, Tata Asset Management - Jahid Ahmed, Senior Vice President and Head of Digital Acquisition/Website/Content & Social Media Marketing, HDFC Bank - Jiteen Aggarwal, Head of Marketing, Hettich India Pvt. Ltd. -Kailash Adhikari- Business Head - Sri Adhikari Brothers - Samir Sethi, Head of Brand Marketing, Policybazaar.com - Sumeet Bhojani, Head of Marketing Communications, Godrej Interio - Session Chair - Harikrishnan Pillai, Co-Founder and CEO, TheSmallBigIdea |
| 1:35 p.m. to 2:35 p.m. | Lunch | |
| 2:40 p.m. to 3:25 p.m. | Panel | Optimizing Media Channels for Advertising Impact • Enhancing Advertising Impact through Strategic Media Channel Optimization. • Precision in channel selection and deployment resonating effectively with target audiences. • Leveraging the power of diverse media platforms, including television, enables a comprehensive approach to engage and influence consumers. • Fine-tuning channel choices in crafting compelling narratives that resonate and drive desired outcomes. • FTA remains a cornerstone for diverse content delivery, fostering widespread accessibility. Its adaptability to changing viewer preferences ensures a dynamic role, solidifying FTA's place as a key player in the evolving broadcast ecosystem. - Jignesh Kenia, President and Head - Corporate Strategy and Digital Transformation, Times Network - Madhu S Dutta, Head of Marketing & GM - Brand, Media, Digital Social, Raymond Limited - Priyanka Khaneja Gandhi, Director - Integrated Brand Experience Lead, Colgate-Palmolive (India) Ltd - Riya Joseph, Head - Media & Digital Marketing, Britannia Industries Limited. - Sandeep Gupta, COO - Broadcasting Business, Shemaroo Entertainment Ltd. - Session Chair Jai Lala, CEO, Zenith |
| 3:25 p.m. to 3:35 p.m. | Panel | Collaborative Visions: Navigating the Future of TV Advertising • Collaboration shapes the future. Industry players unite to navigate dynamic shifts, embracing data-driven insights and innovative formats. • By fusing creativity with technological advancements, advertisers craft compelling narratives that resonate across screens, ensuring a harmonious and effective presence in the ever-changing realm of television. |
