25th April, 2019
ITC Maratha, Mumbai
1. Most Effective Ad/Campaign on Radio
Recognising advertising / promotional campaigns on radio that has shown measurable or proven impacts on a client's business in terms of consumer behaviour, brand image & sales
2. Best use of radio for launch/relaunch
Recognising effectiveness of an advertising / promotional campaign on radio that has been used for the launch / relaunch of a product /service
3. Best Use of Radio for Long term Effectiveness
Recognising effectiveness of an advertising / promotional campaign on radio which has run for at least two consecutive years.(Radio has to be the key reason for the success of the campaign)
4. Best Use of Branded Content or Sponsorship on Radio
Recognising effectiveness of a branded or sponsored radio program featuring content creation, placement or association of a product / service.
5. Best First Time Effective Use of Radio
Recognising the effectiveness of a radio campaign executed by a brand for the first time within the eligibility period.
Please Note: All entries in this category should specifically include supporting documents which shows the reach and results of their ads/campaigns.
2. CREATIVITY
1. Best Single Commercial-FMCG-Food & Beverages, Personal and Homecare, Beauty & Cosmetics
2. Best Single Commercial- Pharmaceutical, Healthcare and Wellness
3. Best Single Commercial- Consumer Durables
4. Best Single Commercial- Insurance , Banking & Financial services
5. Best Single Commercial- IT, Telecommunications & Digital Media
6. Best Single Commercial- Media & Entertainment (TV Shows/Films)
7. Best Single Commercial- Service Industry
8. Best Single Commercial- Automobiles
9. Best Single Commercial- Real Estate
10. Best Single Commercial- Retail, Fashion & Lifestyle
11. Best Single Commercial- Public Service, CSR & Social Welfare
12. Best Single Commercial- E-Commerce
13. Best Single Commercial- Education
14. Best Single Commercial- Travel, Tourism & Hospitality
15. Best First Time Creative
Recognising the creativity behind a radio campaign executed by a brand for the first time within the eligibility period.
16. Best Campaign
Recognising creative excellence of a campaign on radio (A campaign must consist of two or more pieces of work done for promoting a product/service)
3. PROMOTIONS
1. Best On Air Promotion for a Client- Single Station
A campaign which was run on a Single Radio station to promote a product / service can be entered here.
2. Best On Air Promotion for a Client- Multiple Station
A campaign that was run by / for a Client on:
3. Best On Ground Promotion by a Single Radio Station for a Client
An on ground activity which was done by a single radio station to promote a product / service for a client can be entered here.
4. Best On Ground Promotion by a Network of Radio Stations for a Client
An on ground activity which was run in multiplestations by a radio broadcasting network to promote a product / service for a client can be entered here.
5. Best Sponsored On Air Promotion by a Single Radio Station for Self
A sponsored campaign which was run on a single radio station with the objective to promote the radio station itself, can be entered under this category.
6. Best Sponsored On Air Promotion by a Network of Radio Stations for Self
A sponsored campaign run by a radio broadcaster with the objective to promote their own radio stations, can enter under this category. The campaign should have been run on at least two stations.
7. Best Sponsored On Ground Promotion by a Single Radio Station for Self
A sponsored on ground activity which was run by a single radio station with the objective to promote the radio station itself, can be entered under this category.
8. Best Sponsored On Ground Promotion by a Network of Stations for self
A sponsored on ground activity run by a Radio Broadcaster with the objective to promote their own radio stations, can enter under this category. The campaign should have been run on at least two stations.
9. Best Promotion on Digital for a Client
Any campaign that has successfully used digital medium for promoting a product/service for a client
10. Best First Time Promotion
1. Best Innovation on Radio
Brands that have used radio in the most unique manner whereby the brand is subtly integrated in the content.
2. Best Use of Radio in an Integrated Media Plan
Effective integration of radio as a key medium in the overall media plan of a brand to achieve their objectives.
3. Best Use of Sponsorship in an On-Air/On-Ground promotion
Brands that have used sponsorship in the most unique manner.
1. Best On Air Promotion by a Single Radio Station for Self- not sponsored
2. Best On Air Promotion by a Network of Radio Stations for Self- not sponsored
3. Best On Ground Promotion by a Single Radio Station for Self- not sponsored
4. Best On Ground Promotion by a Network of Stations for Self- not sponsored
5. Best Promotion on Digital for Self
6. Best Public Service Initiative by a Broadcaster
7. Most Unique Programming Concepts /Ideas (Broadcaster)
8. Best Program Launch on Radio
9. Best Launch/Re-Launch of a Radio Channel
10. Best Digital/Web Streaming by a Radio/ Network
11. Best Radio Jingle
Please Note: ONLY RADIO BROADCASTERS CAN ENTER HERE.
6. REGIONAL / LANGUAGE RADIO
1. Best Ad/Campaign on Radio in the North Region (client/self)
Campaign done by a Network of Radio Stations for self or client on radio in the languages – Kashmiri, Punjabi and others from the North region can enter here. (A campaign must consist of two or more pieces of work for promoting)
2. Best Ad/Campaign on Radio in the South Region (client/self)
Campaign done by a Network of Radio Stations for self or client on radio in the languages –– Tamil, Telugu, Malayalam, Kannada and others from the South region can enter here. (A campaign must consist of two or more pieces of work for promoting)
3. Best Ad/Campaign on Radio in the East Region (client/self)
Campaign done by a Network of Radio Stations for self or client on radio in the languages –– Odiya, Bengali, Assamese and others from the East region can enter here. (A campaign must consist of two or more pieces of work for promoting)
4. Best Ad/Campaign on Radio in the West Region (client/self)
Campaign done by a Network of Radio Stations for self or client on radio in the languages –– Gujarati, Marathi and others from the West region can enter here. (A campaign must consist of two or more pieces of work for promoting)
Please Note: All entries in this category should have transcripts/translations in English submitted against their various regional languages as a supporting document.
7. EXCELLENCE
1. RJ of the year (Hindi/ English Language)
2. RJ of the year (Any Language other than Hindi/ English)