Golden Mikes Radio Advertising Awards

https://uat.e4mevents.com/golden-mikes-2020/public/

Welcome to the 10th edition of Golden Mikes Radio Advertising Awards- Celebrating Excellence in Radio

Radio is considered to be an honour to the ears and every year this award provides convincing evidence of the high emotional power, effectiveness and creative potential of audio.

Golden Mikes recognizes the talent expertise and hard work that goes behind a brilliant radio campaign.

This year we are offering Radio Stations, Brands and Agencies an opportunity to showcase the best of their work done for the period 1st March 2019 to 29th February 2020. (Campaigns that have been introduced earlier but ran during this period or continued running after this period, are also eligible to enter)

CATEGORIES

https://uat.e4mevents.com/golden-mikes-2020/public/
  • A1.Most Effective Ad/Campaign on Radio
    Recognising advertising / promotional campaigns on radio that has shown measurable or proven impacts on a client's business in terms of consumer behaviour, brand image & sales
  • A2.Best use of radio for launch/relaunch
    Recognising effectiveness of an advertising / promotional campaign on radio that has been used for the launch / relaunch of a product /service
  • A3. Best Use of Radio for Long term Effectiveness
    Recognising effectiveness of an advertising / promotional campaign on radio which ran for at least two consecutive years.(Radio has to be the key reason for the success of the campaign)
  • A4.Best Use of Branded Content or Sponsorship on Radio
    Recognising effectiveness of a branded or sponsored radio program featuring content creation, placement or association of a product / service.
  • A5. Best First Time Effective Use of Radio
    Recognising the effectiveness of a radio campaign executed by a brand for the first time within the eligibility period.
  • B1.Best Single Commercial-FMCG-Food & Beverages, Personal and Homecare, Beauty & Cosmetics
  • B2. Best Single Commercial- Pharmaceutical, Healthcare and wellness
  • B3. Best Single Commercial- Consumer durables
  • B4. Best Single Commercial- Insurance , Banking & Financial services
  • B5. Best Single Commercial- IT, Telecommunications & Digital Media
  • B6. Best Single Commercial- Media & Entertainment (TV Shows/Films)
  • B7. Best Single Commercial- Service Industry
  • B8. Best Single Commercial- Automobiles
  • B9. Best Single Commercial- Real Estate
  • B10. Best Single Commercial- Retail, fashion & lifestyle
  • B11. Best Single Commercial- Public Service, CSR & Social Welfare
  • B12. Best Single Commercial- E-Commerce
  • B13. Best Single Commercial- Education
  • B14. Best Single Commercial- Travel, Tourism & Hospitality
  • B15. Best First Time Creative
    Recognising the creativity behind a radio campaign executed by a brand for the first time within the eligibility period.
  • B16.Best Campaign
    Recognising creative excellence of a campaign on radio (A campaign must consist of two or more pieces of work done for promoting a product/service)
  • C1. Best On Air Promotion for a Client- Single Station
    A campaign which was run on a Single Radio station to promote a product / service can be entered here.
  • C2. Best On Air Promotion for a Client- Multiple Station
    A campaign that was run by / for a Client on: Radio stations of the same network in Multiple Cities Radio Stations of different networks in a single city Multiple Stations in Multiple Cities
  • C3. Best On Ground Promotion by a Single Radio Station for a Client
    An on ground activity which was done by a single radio station to promote a product / service for a client can be entered here.
  • C4. Best On Ground Promotion by a Network of Radio Stations for a Client
    An on ground activity which was run in multiple stations by a radio broadcasting network to promote a product / service for a client can be entered here.
  • C5. Best Sponsored On Air Promotion by a Single Radio Station for Self
    A sponsored campaign which was run on a single radio station with the objective to promote the radio station itself, can be entered under this category.
  • C6. Best Sponsored On Air Promotion by a Network of Radio Stations for Self
    A sponsored campaign run by a radio broadcaster with the objective to promote their own radio stations, can enter under this category. The campaign should have been run on at least two stations.
  • C7. Best Sponsored On Ground Promotion by a Single Radio Station for Self
    A sponsored on ground activity which was run by a single radio station with the objective to promote the radio station itself, can be entered under this category. A sponsored on ground activity run by a Radio Broadcaster with the objective to promote their own radio stations, can enter under this category. The campaign should have been run on at least two stations.
  • C7. Best Sponsored On Ground Promotion by a Network of Stations for self
    A sponsored on ground activity run by a Radio Broadcaster with the objective to promote their own radio stations, can enter under this category. The campaign should have been run on at least two stations.
  • C8. Best Promotion on Digital for a Client
    Any campaign that has successfully used digital medium for promoting a product/service for a client
  • C9. Best First Time Promotion
  • D1. Best Innovation on Radio
    Brands that have used radio in the most unique manner whereby the brand is subtly integrated in the content.
  • D2. Best Use of Radio in an Integrated Media Plan
    Effective integration of radio as a key medium in the overall media plan of a brand to achieve their objectives.
  • D3. Best Use of Sponsorship in an On-Air/On-Ground promotion
    Brands that have used sponsorship in the most unique manner.
  • E1. Best On Air Promotion by a Single Radio Station for Self- not sponsored
  • E2. Best On Air Promotion by a Network of Radio Stations for Self- not sponsored
  • E3. Best On Ground Promotion by a Single Radio Station for Self- not sponsored
  • E4. Best On Ground Promotion by a Network of Stations for Self- not sponsored
  • E5. Best Promotion on Digital for Self
  • E6. Best Public Service Initiative by a Broadcaster
  • E7. Most Unique Programming Concepts /Ideas (Broadcaster)
  • E8. Best Program Launch on Radio
  • E9. Best Launch/Re-Launch of a Radio Channel
  • E10. Best Digital/Web Streaming by a Radio/ Network
  • E11. Best Radio Jingle for Self
  • F1. Best Ad/Campaign on Radio in the North Region (client/self)
    Campaign done by a Network of Radio Stations for self or client on radio in the languages – Kashmiri, Punjabi and others from the North region can enter here. (A campaign must consist of two or more pieces of work for promoting)
  • F2. Best Ad/Campaign on Radio in the South Region (client/self)
    Campaign done by a Network of Radio Stations for self or client on radio in the languages –– Tamil, Telugu, Malayalam, Kannada and others from the South region can enter here. (A campaign must consist of two or more pieces of work for promoting)
  • F3. Best Ad/Campaign on Radio in the East Region (client/self)
    Campaign done by a Network of Radio Stations for self or client on radio in the languages –– Odiya, Bengali, Assamese and others from the East region can enter here. (A campaign must consist of two or more pieces of work for promoting)
  • F4. Best Ad/Campaign on Radio n the West Region (client/self)
    Campaign done by a Network of Radio Stations for self or client on radio in the languages –– Gujarati, Marathi and others from the West region can enter here. (A campaign must consist of two or more pieces of work for promoting)
  • G1. RJ of the year (Hindi/ English Language)
  • G2. RJ of the year (Other Language)
For more information, please contact
  • Sanyogeeta Chore
    Email: sanyogeeta.chore@exchange4media.com
    Mobile Number : +91 9167473770
For sponsorship opportunities, please contact:
  • Runa Sinha - (Chief Revenue Officer),
    Email: runa.sinha@exchange4media.com
    Mobile Number : +91 9810497903
  • Ashish Kudalkar - (GM West-Sales & BD)
    Email: ashish.kudalkar@exchange4media.com
    Mobile Number : +91 9820541742
  • Sneha Walke - (VP Special Projects & South Head)
    Email: sneha@exchange4media.com
    Mobile Number : +91 9845541143
  • Ashima Mehra - (Regional Manager - Sales)
    Email: ashima.mehra@exchange4media.com
    Mobile Number : +91 9899571579