Shashi Sinha, an Indian Executive who is the current CEO – India, Mediabrands,
manages the second largest Media Agency Group that includes Lodestar UM,
Initiative Media, Interactive Avenues, Mediabrands, Reprise, Rapport, Cadreon,
Orion, & Magna Global in India. The group manages approximately 20% of the overall
media spend in the country and is widely recognized for it’s strategic approach to
media solutions across a wide portfolio of over 100 blue chip clients such as –
Samsung, Amazon, Amul, Coca-Cola, Johnson & Johnson.
Shashi is also actively involved in various industry bodies such as the Advertising
Standards Council of India (ASCI), the Advertising Agencies Association of India
(AAAI), Broadcast Audience Research Council India (BARC), Past Chairman of Audit
Bureau of Circulation (ABC), Past President of The Ad Club and Current Chairman of
Media Research Users Council India (MRUCI). He is also an honorable member of
the prestigious Facebook India Client Council.
Shashi is an alumni of IIT Kanpur & IIM Bangalore where he was recently conferred
the “Most Distinguished Alumni Award”.
An industry veteran with over 30 years of experience, where he has built a highly
awarded team of professionals and organizations that today form the country’s leading
media network.