a) Best Audio Campaign
Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their healthcare/ wellness communication campaign can submit an entry in this sub category.
b) Best Radio Campaign
Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates healthcare/ wellness can submit an entry in this sub category.
c) Best Television Campaign
Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates healthcare/ wellness can submit an entry in this sub category.
d) Best Print Campaign
Any entity that conceptualised and released a campaign that used various print mediums across Consumer and Expert Marketing spaces. For example, Expert Marketing/Rx &OTx Communication (Visual Aids, Leave-Behind Literature, Scientific Literature, Case Studies, Brand Reminders, etc.) Consumer Communication (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a healthcare/ wellness product/brand/service/public awareness.
e) Best Brand Identity
Any entity that has released communication promoting a healthcare/ wellness product/brand/service that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.
f) Best Social Media Campaign
Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of healthcare/ wellness communication can submit an entry in this sub category.
g) Best Integrated Campaign
When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to healthcare/ wellness communication can submit an entry this sub category. For example: XYZ brand advertises for their Vitamin-D Capsules or Diabetes Medication to both experts (in-clinic, hospitals, scientific and knowledge-sharing events, experiential media, etc.) as well as consumers (tv, radio, digital, OOH, social media).
h) Best Brand Integration
Any healthcare/ wellness product/brand/service that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.
i) Best CSR Initiative by a brand
Any healthcare/ wellness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.
j) Best Experiential marketing campaign
Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their healthcare/wellness products can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.
k) Best OOH campaign
Any campaign that promotes a healthcare/ wellnessproduct/brand/service through billboards and other out of home mediums can submit an entry in this sub category.
l) Best use of celebrity/ influencer
Any healthcare/ wellness campaign that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.
m) Best use of Blogs/ Websites
Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable)to promote a healthcare/ wellness product/ services can submit an entry in this sub category.
n) Best use of Digital medium (excluding blogs and social media)
Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a healthcare/ wellness brand, product or service can submit an entry in this sub category.
o) Best PR Campaign
Any brand building strategy undertaken by a healthcare/ wellness company inorder to enhance or restructure a brands public image and reputation can submit an entry in this sub category.
p) Category creation
Creating a new category that introduced a completely new product/service concept to the consumer or re-defined the way in which an existing category was being offered to consumers by presenting the product/service in a completely new and different format. Here, new category is defined as a category that came into existence less than two years ago. (eg- new product categories which didn't exist as all, launched during Covid)
q) New Product launch
Launch of a new product or service. This should highlight the need gap, elements of the marketing communication developed to address the need gap and to make the product/service relevant and unique to the consumer. This should include the entire marketing mix and programmes that created awareness and preference for the product/service.
r) Brand Extension
Where a brand has been extended or stretched to enter into a new product category, targeted at the same audience or to a different target audience. This should describe the need gap that called for the brand extension, equity of the existing brand and how it was leveraged for the new product/service launch.
s) Use of Analytics/ Big Data/AI
Cases where a solution to a specific business challenge was found through the use of Analytics/Big Data/AI/Machine Learning
a) Best Audio Campaign
Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their healthcare/ wellness communication campaign can submit an entry in this sub category.
b) Best Radio Campaign
Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates healthcare/ wellness can submit an entry in this sub category.
c) Best Television Campaign
Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates healthcare/ wellness can submit an entry in this sub category.
d) Best Print Campaign
Any entity that conceptualised and released a campaign that used various print mediums across Consumer and Expert Marketing spaces. For example, Expert Marketing/Rx &OTx Communication (Visual Aids, Leave-Behind Literature, Scientific Literature, Case Studies, Brand Reminders, etc.) Consumer Communication (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a healthcare/ wellness product/brand/service/public awareness.
e) Best Brand Identity
Any entity that has released communication promoting a healthcare/ wellness product/brand/service that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.
f) Best Social Media Campaign
Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of healthcare/ wellness communication can submit an entry in this sub category.
g) Best Integrated Campaign
When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to healthcare/ wellness communication can submit an entry this sub category. For example: XYZ brand advertises for their Vitamin-D Capsules or Diabetes Medication to both experts (in-clinic, hospitals, scientific and knowledge-sharing events, experiential media, etc.) as well as consumers (tv, radio, digital, OOH, social media).
h) Best Brand Integration
Any healthcare/ wellness product/brand/service that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.
i) Best CSR Initiative by a brand
Any healthcare/ wellness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.
j) Best Experiential marketing campaign
Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their healthcare/wellness products can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.
k) Best OOH campaign
Any campaign that promotes a healthcare/ wellnessproduct/brand/service through billboards and other out of home mediums can submit an entry in this sub category.
l) Best use of celebrity/ influencer
Any healthcare/ wellness campaign that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.
m) Best use of Blogs/ Websites
Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable)to promote a healthcare/ wellness product/ services can submit an entry in this sub category.
n) Best use of Digital medium (excluding blogs and social media)
Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a healthcare/ wellness brand, product or service can submit an entry in this sub category.
o) Best PR Campaign
Any brand building strategy undertaken by a healthcare/ wellness company inorder to enhance or restructure a brands public image and reputation can submit an entry in this sub category.
p) Category creation
Creating a new category that introduced a completely new product/service concept to the consumer or re-defined the way in which an existing category was being offered to consumers by presenting the product/service in a completely new and different format. Here, new category is defined as a category that came into existence less than two years ago. (eg- new product categories which didn't exist as all, launched during Covid)
q) New Product launch
Launch of a new product or service. This should highlight the need gap, elements of the marketing communication developed to address the need gap and to make the product/service relevant and unique to the consumer. This should include the entire marketing mix and programmes that created awareness and preference for the product/service.
r) Brand Extension
Where a brand has been extended or stretched to enter into a new product category, targeted at the same audience or to a different target audience. This should describe the need gap that called for the brand extension, equity of the existing brand and how it was leveraged for the new product/service launch.
s) Use of Analytics/ Big Data/AI
Cases where a solution to a specific business challenge was found through the use of Analytics/Big Data/AI/Machine Learning
a) Best Audio Campaign
Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their health communication campaign can submit an entry in this sub category.
b) Best Radio Campaign
Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
c) Best Television Campaign
Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
d) Best Print Campaign
Any entity that conceptualised and released a campaign that used various print mediums (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a health product/brand/service/public awareness.
e) Best Brand Identity
Any entity that has released communication promoting a healthy product/brand/service that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.
f) Best Social Media Campaign
Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of health communication can submit an entry in this sub category.
g) Best Integrated Campaign
When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to health communication can submit an entry this sub category.
h) Best Brand Integration
Any healthy product/brand/service that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.
i) Best CSR Initiative by a brand
Any health/ wellness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.
j) Best Experiential marketing campaign
Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their health/wellness products can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.
k) Best OOH campaign
Any campaign that promotes a healthproduct/brand/service through billboards and other out of home mediums can submit an entry in this sub category.
l) Best use of celebrity/ influencer
Any health campaign that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.
m) Best use of Blogs/ Websites
Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable) to promote a health product/ service can submit an entry in this sub category.
n) Best use of Digital medium (excluding blogs and social media)
Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a health brand, product or service can submit an entry in this sub category.
o) Best PR Campaign
Any brand building strategy undertaken by a company inorder to enhance or restructure a health company or brands public image and reputation can submit an entry in this sub category.
p) Category creation
Creating a new category that introduced a completely new product/service concept to the consumer or re-defined the way in which an existing category was being offered to consumers by presenting the product/service in a completely new and different format. Here, new category is defined as a category that came into existence less than two years ago. (eg- new product categories which didn't exist as all, launched during Covid)
q) New Product launch
Launch of a new product or service. This should highlight the need gap, elements of the marketing communication developed to address the need gap and to make the product/service relevant and unique to the consumer. This should include the entire marketing mix and programmes that created awareness and preference for the product/service.
r) Brand Extension
Where a brand has been extended or stretched to enter into a new product category, targeted at the same audience or to a different target audience. This should describe the need gap that called for the brand extension, equity of the existing brand and how it was leveraged for the new product/service launch.
s) Use of Analytics/ Big Data/AI
Cases where a solution to a specific business challenge was found through the use of Analytics/Big Data/AI/Machine Learning
a) Best Audio Campaign
Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their health communication campaign can submit an entry in this sub category.
b) Best Radio Campaign
Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
c) Best Television Campaign
Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
d) Best Print Campaign
Any entity that conceptualised and released a campaign that used various print mediums (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a health product/brand/service/public awareness.
e) Best Brand Identity
Any entity that has released communication promoting a healthy product/brand/service that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.
f) Best Social Media Campaign
Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of health communication can submit an entry in this sub category.
g) Best Integrated Campaign
When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to health communication can submit an entry this sub category.
h) Best Brand Integration
Any healthy product/brand/service that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.
i) Best CSR Initiative by a brand
Any health/ wellness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.
j) Best Experiential marketing campaign
Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their health/wellness products can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.
k) Best OOH campaign
Any campaign that promotes a healthproduct/brand/service through billboards and other out of home mediums can submit an entry in this sub category.
l) Best use of celebrity/ influencer
Any health campaign that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.
m) Best use of Blogs/ Websites
Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable) to promote a health product/ service can submit an entry in this sub category.
n) Best use of Digital medium (excluding blogs and social media)
Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a health brand, product or service can submit an entry in this sub category.
o) Best PR Campaign
Any brand building strategy undertaken by a company inorder to enhance or restructure a health company or brands public image and reputation can submit an entry in this sub category.
p) Category creation
Creating a new category that introduced a completely new product/service concept to the consumer or re-defined the way in which an existing category was being offered to consumers by presenting the product/service in a completely new and different format. Here, new category is defined as a category that came into existence less than two years ago. (eg- new product categories which didn't exist as all, launched during Covid)
q) New Product launch
Launch of a new product or service. This should highlight the need gap, elements of the marketing communication developed to address the need gap and to make the product/service relevant and unique to the consumer. This should include the entire marketing mix and programmes that created awareness and preference for the product/service.
r) Brand Extension
Where a brand has been extended or stretched to enter into a new product category, targeted at the same audience or to a different target audience. This should describe the need gap that called for the brand extension, equity of the existing brand and how it was leveraged for the new product/service launch.
s) Use of Analytics/ Big Data/AI
Cases where a solution to a specific business challenge was found through the use of Analytics/Big Data/AI/Machine Learning
a) Best Audio Campaign
Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their health communication campaign can submit an entry in this sub category.
b) Best Radio Campaign
Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
c) Best Television Campaign
Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
d) Best Print Campaign
Any entity that conceptualised and released a campaign that used various print mediums (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a health product/brand/service/public awareness.
e) Best Brand Identity
Any entity that has released communication promoting a healthy product/brand/service that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.
f) Best Social Media Campaign
Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of health communication can submit an entry in this sub category.
g) Best Integrated Campaign
When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to health communication can submit an entry this sub category.
h) Best Brand Integration
Any healthy product/brand/service that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.
i) Best CSR Initiative by a brand
Any health/ wellness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.
j) Best Experiential marketing campaign
Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their health/wellness products can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.
k) Best OOH campaign
Any campaign that promotes a health product/brand/service through billboards and other out of home mediums can submit an entry in this sub category.
l) Best use of celebrity/ influencer
Any health campaign that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.
m) Best use of Blogs/ Websites
Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable) to promote a health product/ service can submit an entry in this sub category.
n) Best use of Digital medium (excluding blogs and social media)
Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a health brand, product or service can submit an entry in this sub category.
o) Best PR Campaign
Any brand building strategy undertaken by a company inorder to enhance or restructure a health company or brands public image and reputation can submit an entry in this sub category.
p) Category creation
Creating a new category that introduced a completely new product/service concept to the consumer or re-defined the way in which an existing category was being offered to consumers by presenting the product/service in a completely new and different format. Here, new category is defined as a category that came into existence less than two years ago. (eg- new product categories which didn't exist as all, launched during Covid)
q) New Product launch
Launch of a new product or service. This should highlight the need gap, elements of the marketing communication developed to address the need gap and to make the product/service relevant and unique to the consumer. This should include the entire marketing mix and programmes that created awareness and preference for the product/service.
r) Brand Extension
Where a brand has been extended or stretched to enter into a new product category, targeted at the same audience or to a different target audience. This should describe the need gap that called for the brand extension, equity of the existing brand and how it was leveraged for the new product/service launch.
s) Use of Analytics/ Big Data/AI
Cases where a solution to a specific business challenge was found through the use of Analytics/Big Data/AI/Machine Learning
a) Best Audio Campaign
Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their health communication campaign can submit an entry in this sub category.
b) Best Radio Campaign
Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
c) Best Television Campaign
Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
d) Best Print Campaign
Any entity that conceptualised and released a campaign that used various print mediums (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a health product/brand/service/public awareness.
e) Best Brand Identity
Any entity that has released communication promoting a healthy product/brand/service that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.
f) Best Social Media Campaign
Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of health communication can submit an entry in this sub category.
g) Best Integrated Campaign
When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to health communication can submit an entry this sub category.
h) Best Brand Integration
Any healthy product/brand/service that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.
i) Best CSR Initiative by a brand
Any health/ wellness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.
j) Best Experiential marketing campaign
Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their health/wellness products can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.
k) Best OOH campaign
Any campaign that promotes a health product/brand/service through billboards and other out of home mediums can submit an entry in this sub category.
l) Best use of celebrity/ influencer
Any health campaign that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.
m) Best use of Blogs/ Websites
Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable) to promote a health product/ service can submit an entry in this sub category.
n) Best use of Digital medium (excluding blogs and social media)
Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a health brand, product or service can submit an entry in this sub category.
o) Best PR Campaign
Any brand building strategy undertaken by a company inorder to enhance or restructure a health company or brands public image and reputation can submit an entry in this sub category.
p) Category creation
Creating a new category that introduced a completely new product/service concept to the consumer or re-defined the way in which an existing category was being offered to consumers by presenting the product/service in a completely new and different format. Here, new category is defined as a category that came into existence less than two years ago. (eg- new product categories which didn't exist as all, launched during Covid)
q) New Product launch
Launch of a new product or service. This should highlight the need gap, elements of the marketing communication developed to address the need gap and to make the product/service relevant and unique to the consumer. This should include the entire marketing mix and programmes that created awareness and preference for the product/service.
r) Brand Extension
Where a brand has been extended or stretched to enter into a new product category, targeted at the same audience or to a different target audience. This should describe the need gap that called for the brand extension, equity of the existing brand and how it was leveraged for the new product/service launch.
s) Use of Analytics/ Big Data/AI
Cases where a solution to a specific business challenge was found through the use of Analytics/Big Data/AI/Machine Learning
a) Best Audio Campaign
Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their health communication campaign can submit an entry in this sub category.
b) Best Radio Campaign
Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
c) Best Television Campaign
Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
d) Best Print Campaign
Any entity that conceptualised and released a campaign that used various print mediums (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a health product/brand/service/public awareness.
e) Best Brand Identity
Any entity that has released communication promoting a healthy product/brand/service that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.
f) Best Social Media Campaign
Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of health communication can submit an entry in this sub category.
g) Best Integrated Campaign
When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to health communication can submit an entry this sub category.
h) Best Brand Integration
Any healthy product/brand/service that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.
i) Best CSR Initiative by a brand
Any health/ wellness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.
j) Best Experiential marketing campaign
Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their health/wellness products can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.
k) Best OOH campaign
Any campaign that promotes a healthproduct/brand/service through billboards and other out of home mediums can submit an entry in this sub category.
l) Best use of celebrity/ influencer
Any health campaign that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.
m) Best use of Blogs/ Websites
Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable) to promote a health product/ service can submit an entry in this sub category.
n) Best use of Digital medium (excluding blogs and social media)
Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a health brand, product or service can submit an entry in this sub category.
o) Best PR Campaign
Any brand building strategy undertaken by a company inorder to enhance or restructure a health company or brands public image and reputation can submit an entry in this sub category.
p) Category creation
Creating a new category that introduced a completely new product/service concept to the consumer or re-defined the way in which an existing category was being offered to consumers by presenting the product/service in a completely new and different format. Here, new category is defined as a category that came into existence less than two years ago. (eg- new product categories which didn't exist as all, launched during Covid)
q) New Product launch
Launch of a new product or service. This should highlight the need gap, elements of the marketing communication developed to address the need gap and to make the product/service relevant and unique to the consumer. This should include the entire marketing mix and programmes that created awareness and preference for the product/service.
r) Brand Extension
Where a brand has been extended or stretched to enter into a new product category, targeted at the same audience or to a different target audience. This should describe the need gap that called for the brand extension, equity of the existing brand and how it was leveraged for the new product/service launch.
s) Use of Analytics/ Big Data/AI
Cases where a solution to a specific business challenge was found through the use of Analytics/Big Data/AI/Machine Learning
This award will recognize and reward the innovative excellence and contributions made to the propogation of health and wellness by a health print supplement. (Example: Newpaper Supplements, Health magazines etc)
a) Best Audio Campaign
Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their health communication campaign can submit an entry in this sub category.
b) Best Radio Campaign
Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
c) Best Television Campaign
Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
d) Best Print Campaign
Any entity that conceptualised and released a campaign that used various print mediums (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a health product/brand/service/public awareness.
e) Best Brand Identity
Any entity that has released communication promoting a healthy product/brand/service that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.
f) Best Social Media Campaign
Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of health communication can submit an entry in this sub category.
g) Best Integrated Campaign
When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to health communication can submit an entry this sub category.
h) Best Brand Integration
Any healthy product/brand/service that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.
i) Best CSR Initiative by a brand
Any health/ wellness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.
j) Best Experiential marketing campaign
Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their health/wellness products can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.
k) Best OOH campaign
Any campaign that promotes a health product/brand/service through billboards and other out of home mediums can submit an entry in this sub category.
l) Best use of celebrity/ influencer
Any health campaign that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.
m) Best use of Blogs/ Websites
Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable) to promote a health product/ service can submit an entry in this sub category.
n) Best use of Digital medium (excluding blogs and social media)
Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a health brand, product or service can submit an entry in this sub category.
o) Best PR Campaign
Any brand building strategy undertaken by a company inorder to enhance or restructure a health company or brands public image and reputation can submit an entry in this sub category.
p) Category creation
Creating a new category that introduced a completely new product/service concept to the consumer or re-defined the way in which an existing category was being offered to consumers by presenting the product/service in a completely new and different format. Here, new category is defined as a category that came into existence less than two years ago. (eg- new product categories which didn't exist as all, launched during Covid)
q) New Product launch
Launch of a new product or service. This should highlight the need gap, elements of the marketing communication developed to address the need gap and to make the product/service relevant and unique to the consumer. This should include the entire marketing mix and programmes that created awareness and preference for the product/service.
r) Brand Extension
Where a brand has been extended or stretched to enter into a new product category, targeted at the same audience or to a different target audience. This should describe the need gap that called for the brand extension, equity of the existing brand and how it was leveraged for the new product/service launch.
s) Use of Analytics/ Big Data/AI
Cases where a solution to a specific business challenge was found through the use of Analytics/Big Data/AI/Machine Learning
a) Best Audio Campaign
Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their health communication campaign can submit an entry in this sub category.
b) Best Radio Campaign
Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
c) Best Television Campaign
Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
d) Best Print Campaign
Any entity that conceptualised and released a campaign that used various print mediums (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a health product/brand/service/public awareness.
e) Best Brand Identity
Any entity that has released communication promoting a healthy product/brand/service that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.
f) Best Social Media Campaign
Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of health communication can submit an entry in this sub category.
g) Best Integrated Campaign
When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to health communication can submit an entry this sub category.
h) Best Brand Integration
Any healthy product/brand/service that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.
i) Best CSR Initiative by a brand
Any health/ wellness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.
j) Best Experiential marketing campaign
Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their health/wellness products can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.
k) Best OOH campaign
Any campaign that promotes a health product/brand/service through billboards and other out of home mediums can submit an entry in this sub category.
l) Best use of celebrity/ influencer
Any health campaign that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.
m) Best use of Blogs/ Websites
Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable) to promote a health product/ service can submit an entry in this sub category.
n) Best use of Digital medium (excluding blogs and social media)
Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a health brand, product or service can submit an entry in this sub category.
o) Best PR Campaign
Any brand building strategy undertaken by a company inorder to enhance or restructure a health company or brands public image and reputation can submit an entry in this sub category.
p) Category creation
Creating a new category that introduced a completely new product/service concept to the consumer or re-defined the way in which an existing category was being offered to consumers by presenting the product/service in a completely new and different format. Here, new category is defined as a category that came into existence less than two years ago. (eg- new product categories which didn't exist as all, launched during Covid)
q) New Product launch
Launch of a new product or service. This should highlight the need gap, elements of the marketing communication developed to address the need gap and to make the product/service relevant and unique to the consumer. This should include the entire marketing mix and programmes that created awareness and preference for the product/service.
r) Brand Extension
Where a brand has been extended or stretched to enter into a new product category, targeted at the same audience or to a different target audience. This should describe the need gap that called for the brand extension, equity of the existing brand and how it was leveraged for the new product/service launch.
s) Use of Analytics/ Big Data/AI
Cases where a solution to a specific business challenge was found through the use of Analytics/Big Data/AI/Machine Learning
a) Best Audio Campaign
Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their health communication campaign can submit an entry in this sub category.
b) Best Radio Campaign
Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
c) Best Television Campaign
Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
d) Best Print Campaign
Any entity that conceptualised and released a campaign that used various print mediums (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a health product/brand/service/public awareness.
e) Best Brand Identity
Any entity that has released communication promoting a healthy product/brand/service that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.
f) Best Social Media Campaign
Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of health communication can submit an entry in this sub category.
g) Best Integrated Campaign
When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to health communication can submit an entry this sub category.
h) Best Brand Integration
Any healthy product/brand/service that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.
i) Best CSR Initiative by a brand
Any health/ wellness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.
j) Best Experiential marketing campaign
Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their health/wellness products can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.
k) Best OOH campaign
Any campaign that promotes a health product/brand/service through billboards and other out of home mediums can submit an entry in this sub category.
l) Best use of celebrity/ influencer
Any health campaign that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.
m) Best use of Blogs/ Websites
Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable) to promote a health product/ service can submit an entry in this sub category.
n) Best use of Digital medium (excluding blogs and social media)
Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a health brand, product or service can submit an entry in this sub category.
o) Best PR Campaign
Any brand building strategy undertaken by a company inorder to enhance or restructure a health company or brands public image and reputation can submit an entry in this sub category.
p) Category creation
Creating a new category that introduced a completely new product/service concept to the consumer or re-defined the way in which an existing category was being offered to consumers by presenting the product/service in a completely new and different format. Here, new category is defined as a category that came into existence less than two years ago. (eg- new product categories which didn't exist as all, launched during Covid)
q) New Product launch
Launch of a new product or service. This should highlight the need gap, elements of the marketing communication developed to address the need gap and to make the product/service relevant and unique to the consumer. This should include the entire marketing mix and programmes that created awareness and preference for the product/service.
r) Brand Extension
Where a brand has been extended or stretched to enter into a new product category, targeted at the same audience or to a different target audience. This should describe the need gap that called for the brand extension, equity of the existing brand and how it was leveraged for the new product/service launch.
s) Use of Analytics/ Big Data/AI
Cases where a solution to a specific business challenge was found through the use of Analytics/Big Data/AI/Machine Learning
a) Best Audio Campaign
Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their health communication campaign can submit an entry in this sub category.
b) Best Radio Campaign
Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
c) Best Television Campaign
Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
d) Best Print Campaign
Any entity that conceptualised and released a campaign that used various print mediums (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a health product/brand/service/public awareness.
e) Best Brand Identity
Any entity that has released communication promoting a healthy product/brand/service that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.
f) Best Social Media Campaign
Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of health communication can submit an entry in this sub category.
g) Best Integrated Campaign
When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to health communication can submit an entry this sub category.
h) Best Brand Integration
Any healthy product/brand/service that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.
i) Best CSR Initiative by a brand
Any health/ wellness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.
j) Best Experiential marketing campaign
Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their health/wellness products can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.
k) Best OOH campaign
Any campaign that promotes a health product/brand/service through billboards and other out of home mediums can submit an entry in this sub category.
l) Best use of celebrity/ influencer
Any health campaign that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.
m) Best use of Blogs/ Websites
Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable) to promote a health product/ service can submit an entry in this sub category.
n) Best use of Digital medium (excluding blogs and social media)
Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a health brand, product or service can submit an entry in this sub category.
o) Best PR Campaign
Any brand building strategy undertaken by a company inorder to enhance or restructure a health company or brands public image and reputation can submit an entry in this sub category.
p) Category creation
Creating a new category that introduced a completely new product/service concept to the consumer or re-defined the way in which an existing category was being offered to consumers by presenting the product/service in a completely new and different format. Here, new category is defined as a category that came into existence less than two years ago. (eg- new product categories which didn't exist as all, launched during Covid)
q) New Product launch
Launch of a new product or service. This should highlight the need gap, elements of the marketing communication developed to address the need gap and to make the product/service relevant and unique to the consumer. This should include the entire marketing mix and programmes that created awareness and preference for the product/service.
r) Brand Extension
Where a brand has been extended or stretched to enter into a new product category, targeted at the same audience or to a different target audience. This should describe the need gap that called for the brand extension, equity of the existing brand and how it was leveraged for the new product/service launch.
s) Use of Analytics/ Big Data/AI
Cases where a solution to a specific business challenge was found through the use of Analytics/Big Data/AI/Machine Learning
a) Best Audio Campaign
Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their healthcare/ wellness communication campaign can submit an entry in this sub category.
b) Best Radio Campaign
Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates healthcare/ wellness can submit an entry in this sub category.
c) Best Television Campaign
Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates healthcare/ wellness can submit an entry in this sub category.
d) BEST SOCIAL MEDIA CAMPAIGN
Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of healthcare/ wellness communication can submit an entry in this sub category.
e) BEST INTEGRATED CAMPAIGN
When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to healthcare/ wellness communication can submit an entry this sub category. For example: XYZ brand advertises for their Vitamin-D Capsules or Diabetes Medication to both experts (in-clinic, hospitals, scientific and knowledge-sharing events, experiential media, etc.) as well as consumers (tv, radio, digital, OOH, social media).
f) BEST BRAND INTEGRATION
Any healthcare/ wellness product/brand/service that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements on a show/ channel/OTT Platform can be submitted in this sub category.
g) BEST CSR INITIATIVE BY A BRAND
Any campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible to create awareness on health/ wellness/ mental health can be submitted in this sub category.
h) BEST EXPERIENTIAL MARKETING CAMPAIGN
Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to healthcare/wellness products can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.
i) BEST USE OF CELEBRITY/ INFLUENCER
Any healthcare/ wellness campaign that has used an influencer/celebrity to integrate and leverage their promotion can submit an entry in this sub category.
j) BEST USE OF DIGITAL MEDIUM (EXCLUDING BLOGS AND SOCIAL MEDIA)
Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a healthcare/ wellness service can submit an entry in this sub category.
k) BEST PR CAMPAIGN
Any brand building strategy undertaken by a media company in order to enhance or restructure a brand's public image and reputation can submit an entry in this sub category.
Any individual Influencer who has created content related to health, fitness, wellness and has amplified it through social media, personal blogs, integrations is eligible for this award.