Agenda

Theme: The Evolving Face of Health and Wellness Marketing and Communications- Vision 2025
TIME TOPICS
2:00 - 2:10 pm Welcome Address
2:10 - 3:50 pm Panel Discussion:
HEALTH-TECH - FROM HOSPITALS TO HOMES
1. Technologies like artificial intelligence (AI), automation and the Internet of Things (IoT) have percolated to almost every aspect of healthcare today. How do we see the future unraveling?
2. With more healthcare mobile apps in the making, be it for booking an ambulance in a click or getting tests done in a day without even stepping outside - do we see cloud healthcare services becoming a thing?
3. How do brands keep their communication and messaging relevant and create a human touch in a world led by technology?
3:50 - 4:30 pm Panel Discussion:
HEALTH AS A SELLABLE ASSET FOR MARKETERS & BRANDS
1. Use of empathy, emotional approach, and strategies to market health and wellness to the masses, also as a means to sell your product/service to the consumer-driven Indian market.
2. Evolution & changes in communication from a Brand perspective.
4:30 - 4:50 pm Fireside Chat - TBD Jury Chair and Dr. Anurag Batra
4:50 - 5:30 pm Panel Discussion:
IMPLEMENTING A PREVENTIVE APPROACH TO COMBAT MENTAL HEALTH CONCERNS:
WORKPLACE & BEYOND
1. How brands are now incorporating mental health in their communication?
2. Measuring progress on Workplace Mental Health, its promotion and measures.
3. What can corporates do to create a safe environment for people with mental illness and how can we make India Inc more inclusive for people with mental illnesses?
5:30 - 5:40 pm Closing Remarks