Wellness

(Resorts and Spas, Gyms, Health Supplements and Health/ Wellness Apps)

A) BEST AUDIO CAMPAIGN

Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their healthcare/ wellness communication campaign can submit an entry in this sub category.

B) BEST RADIO CAMPAIGN

Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness/ public health campaign that promotes and propagates healthcare/ wellness can submit an entry in this sub category.

C) BEST TELEVISION CAMPAIGN

Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/public awareness/ public health campaign that promotes and propagates healthcare/ wellness can submit an entry in this sub category.

D) BEST PRINT CAMPAIGN

Any entity that conceptualised and released a campaign that used various print mediums across Consumer and Expert Marketing spaces. For example, Expert Marketing/Rx &OTx Communication (Visual Aids, Leave-Behind Literature, Scientific Literature, Case Studies, Brand Reminders, etc.) Consumer Communication (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a healthcare/ wellness product/brand/service/public awareness/ public health

E) BEST BRAND IDENTITY

Any entity that has released communication promoting a healthcare/ wellness product/brand/service/ public awareness/ public health that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.

F) BEST SOCIAL MEDIA CAMPAIGN

Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of healthcare/ wellness/ public awareness/ public health communication can submit an entry in this sub category.

G) BEST INTEGRATED CAMPAIGN

When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to healthcare/ wellness/ public awareness/ public health communication can submit an entry this sub category. For example: XYZ brand advertises for their Vitamin-D Capsules or Diabetes Medication to both experts (in-clinic, hospitals, scientific and knowledge-sharing events, experiential media, etc.) as well as consumers (tv, radio, digital, OOH, social media).

H) BEST BRAND INTEGRATION

Any healthcare/ wellness product/brand/service/ public awareness/ public health that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.

I) BEST CSR INITIATIVE & Covid/Public Awareness BY A BRAND

Any healthcare/ wellness/ public awareness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.

J) BEST EXPERIENTIAL MARKETING CAMPAIGN

Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their healthcare/wellness products/ public awareness/ public health can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.

K) BEST OOH CAMPAIGN

Any campaign that promotes a healthcare/ wellness product/brand/service/ public awareness/ public health through billboards and other out of home mediums can submit an entry in this sub category.

L) BEST USE OF CELEBRITY/ INFLUENCER

Any healthcare/ wellness/ public awareness/ public health campaign that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.

M) BEST USE OF BLOGS/ WEBSITES

Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable)to promote a healthcare/ wellness product/ services/ public awareness/ public health can submit an entry in this sub category.

N) BEST USE OF DIGITAL MEDIUM (EXCLUDING BLOGS AND SOCIAL MEDIA)

Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a healthcare/ wellness brand, product, service/ public awareness/ public health can submit an entry in this sub category.

O) BEST PR CAMPAIGN

Any brand building strategy undertaken by a healthcare/ wellness company/ public awareness/ public health in order to enhance or restructure a brands public image and reputation can submit an entry in this sub category.

P) NEW PRODUCT LAUNCH

Any entity that has launched a new product in the market, perhaps during the pandemic period (not compulsorily) with the centralized purpose of health, environmental betterment, sanitation, or wellness in general can submit an entry in this subcategory.

FMCG PRODUCTS AND FOOD & BEVERAGES

(Hair care products, dental products, toiletries, Tea/ Coffee etc)

A) BEST AUDIO CAMPAIGN

Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their health communication/ public awareness/ public health campaign can submit an entry in this sub category.

B) BEST RADIO CAMPAIGN

Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness/ public health campaign that promotes and propagates health can submit an entry in this sub category.

C) BEST TELEVISION CAMPAIGN

Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness/ public health campaign that promotes and propagates health can submit an entry in this sub category.

D) BEST PRINT CAMPAIGN

Any entity that conceptualised and released a campaign that used various print mediums (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a health product/brand/service/ public awareness/ public health.

E) BEST BRAND IDENTITY

Any entity that has released communication promoting a healthy product/brand/service/ public awareness/ public health that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.

F) BEST SOCIAL MEDIA CAMPAIGN

Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of health communication/ public awareness/ public health can submit an entry in this sub category.

G) BEST INTEGRATED CAMPAIGN

When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to health communication/ public awareness/ public health can submit an entry this sub category.

H) BEST BRAND INTEGRATION

Any healthy product/brand/service/ public awareness/ public health that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.

I) BEST CSR INITIATIVE & Covid/Public Awareness BY A BRAND

Any health/ wellness/ public awareness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.

J) BEST EXPERIENTIAL MARKETING CAMPAIGN

Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their health/wellness products/ public awareness/ public health can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.

K) BEST OOH CAMPAIGN

Any campaign that promotes a health product/brand/service/ public awareness/ public health through billboards and other out of home mediums can submit an entry in this sub category.

L) BEST USE OF CELEBRITY/ INFLUENCER

Any health campaign/ public awareness/ public health that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.

M) BEST USE OF BLOGS/ WEBSITES

Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable) to promote a health product/ service/ public awareness/ public health can submit an entry in this sub category.

N) BEST USE OF DIGITAL MEDIUM (EXCLUDING BLOGS AND SOCIAL MEDIA)

Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a health brand, product or service/ public awareness/ public health can submit an entry in this sub category.

O) BEST PR CAMPAIGN

Any brand building strategy undertaken by a company/ public awareness/ public health in order to enhance or restructure a health company or brands public image and reputation can submit an entry in this sub category.

P) NEW PRODUCT LAUNCH

Any entity that has launched a new product in the market, perhaps during the pandemic period (not compulsorily) with the centralized purpose of health, environmental betterment, sanitation, or wellness in general can submit an entry in this subcategory.

CONSUMER DURABLES

Companies that produce Air purifiers, Air fryers, Air Conditioners, washing machines, furnishings, paints, Mobile phones etc that propogate health)

A) BEST AUDIO CAMPAIGN

Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their health communication/ public awareness/ public health campaign can submit an entry in this sub category.

B) BEST RADIO CAMPAIGN

Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness/ public health campaign that promotes and propagates health can submit an entry in this sub category.

C) BEST TELEVISION CAMPAIGN

Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness/ public health campaign that promotes and propagates health can submit an entry in this sub category.

D) BEST PRINT CAMPAIGN

Any entity that conceptualised and released a campaign that used various print mediums (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a health product/brand/service/ public awareness/ public health.

E) BEST BRAND IDENTITY

Any entity that has released communication promoting a healthy product/brand/service/ public awareness/ public health that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.

F) BEST SOCIAL MEDIA CAMPAIGN

Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of health communication/ public awareness/ public health can submit an entry in this sub category.

G) BEST INTEGRATED CAMPAIGN

When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to health communication/ public awareness/ public health can submit an entry this sub category.

H) BEST BRAND INTEGRATION

Any healthy product/brand/service/ public awareness/ public health that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.

I) BEST CSR INITIATIVE & Covid/Public Awareness BY A BRAND

Any health/ wellness/ public awareness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.

J) BEST EXPERIENTIAL MARKETING CAMPAIGN

Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their health/wellness products/ public awareness/ public health can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.

K) BEST OOH CAMPAIGN

Any campaign that promotes a health product/brand/service/ public awareness/ public health through billboards and other out of home mediums can submit an entry in this sub category.

L) BEST USE OF CELEBRITY/ INFLUENCER

Any health campaign/ public awareness/ public health that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.

M) BEST USE OF BLOGS/ WEBSITES

Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable) to promote a health product/ service/ public awareness/ public health can submit an entry in this sub category.

N) BEST USE OF DIGITAL MEDIUM (EXCLUDING BLOGS AND SOCIAL MEDIA)

Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a health brand, product or service/ public awareness/ public health can submit an entry in this sub category.

O) BEST PR CAMPAIGN

Any brand building strategy undertaken by a company/ public awareness/ public health in order to enhance or restructure a health company or brands public image and reputation can submit an entry in this sub category.

P) NEW PRODUCT LAUNCH

Any entity that has launched a new product in the market, perhaps during the pandemic period (not compulsorily) with the centralized purpose of health, environmental betterment, sanitation, or wellness in general can submit an entry in this subcategory.

ECOMMERCE PLATFORMS/ FOOD TECH PLATFORMS

A) BEST AUDIO CAMPAIGN

Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their health communication/ public awareness/ public health campaign can submit an entry in this sub category.

B) BEST RADIO CAMPAIGN

Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness/ public health campaign that promotes and propagates health can submit an entry in this sub category.

C) BEST TELEVISION CAMPAIGN

Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness/ public health campaign that promotes and propagates health can submit an entry in this sub category.

D) BEST PRINT CAMPAIGN

Any entity that conceptualised and released a campaign that used various print mediums (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a health product/brand/service/ public awareness/ public health.

E) BEST BRAND IDENTITY

Any entity that has released communication promoting a healthy product/brand/service/ public awareness/ public health that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.

F) BEST SOCIAL MEDIA CAMPAIGN

Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of health communication/ public awareness/ public health can submit an entry in this sub category.

G) BEST INTEGRATED CAMPAIGN

When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to health communication/ public awareness/ public health can submit an entry this sub category.

H) BEST BRAND INTEGRATION

Any healthy product/brand/service/ public awareness/ public health that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.

I) BEST CSR INITIATIVE & Covid/Public Awareness BY A BRAND

Any health/ wellness/ public awareness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.

J) BEST EXPERIENTIAL MARKETING CAMPAIGN

Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their health/wellness products/ public awareness/ public health can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.

K) BEST OOH CAMPAIGN

Any campaign that promotes a health product/brand/service/ public awareness/ public health through billboards and other out of home mediums can submit an entry in this sub category.

L) BEST USE OF CELEBRITY/ INFLUENCER

Any health campaign/ public awareness/ public health that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.

M) BEST USE OF BLOGS/ WEBSITES

Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable) to promote a health product/ service/ public awareness/ public health can submit an entry in this sub category.

N) BEST USE OF DIGITAL MEDIUM (EXCLUDING BLOGS AND SOCIAL MEDIA)

Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a health brand, product or service/ public awareness/ public health can submit an entry in this sub category.

O) BEST PR CAMPAIGN

Any brand building strategy undertaken by a company/ public awareness/ public health in order to enhance or restructure a health company or brands public image and reputation can submit an entry in this sub category.

P) NEW PRODUCT LAUNCH

Any entity that has launched a new product in the market, perhaps during the pandemic period (not compulsorily) with the centralized purpose of health, environmental betterment, sanitation, or wellness in general can submit an entry in this subcategory.

BEST PRINT HEALTH SUPPLEMENT

This award will recognize and reward the innovative excellence and contributions made to the propogation of health/ wellness/ public awareness/ public health by a health print supplement. (Example: Newpaper Supplements, Health magazines etc)

RETAIL & SPORTS GOODS

A) BEST AUDIO CAMPAIGN

Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their health communication/ public awareness/ public health campaign can submit an entry in this sub category.

B) BEST RADIO CAMPAIGN

Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness/ public health campaign that promotes and propagates health can submit an entry in this sub category.

C) BEST TELEVISION CAMPAIGN

Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness/ public health campaign that promotes and propagates health can submit an entry in this sub category.

D) BEST PRINT CAMPAIGN

Any entity that conceptualised and released a campaign that used various print mediums (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a health product/brand/service/ public awareness/ public health.

E) BEST BRAND IDENTITY

Any entity that has released communication promoting a healthy product/brand/service/ public awareness/ public health that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.

F) BEST SOCIAL MEDIA CAMPAIGN

Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of health communication/ public awareness/ public health can submit an entry in this sub category.

G) BEST INTEGRATED CAMPAIGN

When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to health communication/ public awareness/ public health can submit an entry this sub category.

H) BEST BRAND INTEGRATION

Any healthy product/brand/service/ public awareness/ public health that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.

I) BEST CSR INITIATIVE & Covid/Public Awareness BY A BRAND

Any health/ wellness/ public awareness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.

J) BEST EXPERIENTIAL MARKETING CAMPAIGN

Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their health/wellness products/ public awareness/ public health can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.

K) BEST OOH CAMPAIGN

Any campaign that promotes a health product/brand/service/ public awareness/ public health through billboards and other out of home mediums can submit an entry in this sub category.

L) BEST USE OF CELEBRITY/ INFLUENCER

Any health campaign/ public awareness/ public health that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.

M) BEST USE OF BLOGS/ WEBSITES

Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable) to promote a health product/ service/ public awareness/ public health can submit an entry in this sub category.

N) BEST USE OF DIGITAL MEDIUM (EXCLUDING BLOGS AND SOCIAL MEDIA)

Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a health brand, product or service/ public awareness/ public health can submit an entry in this sub category.

O) BEST PR CAMPAIGN

Any brand building strategy undertaken by a company/ public awareness/ public health in order to enhance or restructure a health company or brands public image and reputation can submit an entry in this sub category.

P) NEW PRODUCT LAUNCH

Any entity that has launched a new product in the market, perhaps during the pandemic period (not compulsorily) with the centralized purpose of health, environmental betterment, sanitation, or wellness in general can submit an entry in this subcategory.

Real Estate

A) BEST AUDIO CAMPAIGN

Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their health communication/ public awareness/ public health campaign can submit an entry in this sub category.

B) BEST RADIO CAMPAIGN

Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness/ public health campaign that promotes and propagates health can submit an entry in this sub category.

C) BEST TELEVISION CAMPAIGN

Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness/ public health campaign that promotes and propagates health can submit an entry in this sub category.

D) BEST PRINT CAMPAIGN

Any entity that conceptualised and released a campaign that used various print mediums (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a health product/brand/service/ public awareness/ public health.

E) BEST BRAND IDENTITY

Any entity that has released communication promoting a healthy product/brand/service/ public awareness/ public health that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.

F) BEST SOCIAL MEDIA CAMPAIGN

Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of health communication/ public awareness/ public health can submit an entry in this sub category.

G) BEST INTEGRATED CAMPAIGN

When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to health communication/ public awareness/ public health can submit an entry this sub category.

H) BEST BRAND INTEGRATION

Any healthy product/brand/service/ public awareness/ public health that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.

I) BEST CSR INITIATIVE & Covid/Public Awareness BY A BRAND

Any health/ wellness/ public awareness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.

J) BEST EXPERIENTIAL MARKETING CAMPAIGN

Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their health/wellness products/ public awareness/ public health can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.

K) BEST OOH CAMPAIGN

Any campaign that promotes a health product/brand/service/ public awareness/ public health through billboards and other out of home mediums can submit an entry in this sub category.

L) BEST USE OF CELEBRITY/ INFLUENCER

Any health campaign/ public awareness/ public health that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.

M) BEST USE OF BLOGS/ WEBSITES

Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable) to promote a health product/ service/ public awareness/ public health can submit an entry in this sub category.

N) BEST USE OF DIGITAL MEDIUM (EXCLUDING BLOGS AND SOCIAL MEDIA)

Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a health brand, product or service/ public awareness/ public health can submit an entry in this sub category.

O) BEST PR CAMPAIGN

Any brand building strategy undertaken by a company/ public awareness/ public health in order to enhance or restructure a health company or brands public image and reputation can submit an entry in this sub category.

P) NEW PRODUCT LAUNCH

Any entity that has launched a new product in the market, perhaps during the pandemic period (not compulsorily) with the centralized purpose of health, environmental betterment, sanitation, or wellness in general can submit an entry in this subcategory.

BSSI

(Banking, Insurance, Financial services and Non-Banking Financial Institutions)

A) BEST AUDIO CAMPAIGN

Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their health communication/ public awareness/ public health campaign can submit an entry in this sub category.

B) BEST RADIO CAMPAIGN

Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness/ public health campaign that promotes and propagates health can submit an entry in this sub category.

C) BEST TELEVISION CAMPAIGN

Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness/ public health campaign that promotes and propagates health can submit an entry in this sub category.

D) BEST PRINT CAMPAIGN

Any entity that conceptualised and released a campaign that used various print mediums (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a health product/brand/service/ public awareness/ public health.

E) BEST BRAND IDENTITY

Any entity that has released communication promoting a healthy product/brand/service/ public awareness/ public health that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.

F) BEST SOCIAL MEDIA CAMPAIGN

Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of health communication/ public awareness/ public health can submit an entry in this sub category.

G) BEST INTEGRATED CAMPAIGN

When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to health communication/ public awareness/ public health can submit an entry this sub category.

H) BEST BRAND INTEGRATION

Any healthy product/brand/service/ public awareness/ public health that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.

I) BEST CSR INITIATIVE & Covid/Public Awareness BY A BRAND

Any health/ wellness/ public awareness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.

J) BEST EXPERIENTIAL MARKETING CAMPAIGN

Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their health/wellness products/ public awareness/ public health can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.

K) BEST OOH CAMPAIGN

Any campaign that promotes a health product/brand/service/ public awareness/ public health through billboards and other out of home mediums can submit an entry in this sub category.

L) BEST USE OF CELEBRITY/ INFLUENCER

Any health campaign/ public awareness/ public health that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.

M) BEST USE OF BLOGS/ WEBSITES

Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable) to promote a health product/ service/ public awareness/ public health can submit an entry in this sub category.

N) BEST USE OF DIGITAL MEDIUM (EXCLUDING BLOGS AND SOCIAL MEDIA)

Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a health brand, product or service/ public awareness/ public health can submit an entry in this sub category.

O) BEST PR CAMPAIGN

Any brand building strategy undertaken by a company/ public awareness/ public health in order to enhance or restructure a health company or brands public image and reputation can submit an entry in this sub category.

P) NEW PRODUCT LAUNCH

Any entity that has launched a new product in the market, perhaps during the pandemic period (not compulsorily) with the centralized purpose of health, environmental betterment, sanitation, or wellness in general can submit an entry in this subcategory.

Automobile

A) BEST AUDIO CAMPAIGN

Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their healthcare/ wellness communication campaign can submit an entry in this subcategory.

B) BEST RADIO CAMPAIGN

Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness/ public health campaign that promotes and propagates healthcare/ wellness can submit an entry in this subcategory.

C) BEST TELEVISION CAMPAIGN

Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/public awareness/ public health campaign that promotes and propagates healthcare/ wellness can submit an entry in this subcategory.

D) BEST PRINT CAMPAIGN

Any entity that conceptualized and released a campaign that used various print mediums across Consumer and Expert Marketing spaces. For example, Expert Marketing/Rx &OTx Communication (Visual Aids, Leave-Behind Literature, Scientific Literature, Case Studies, Brand Reminders, etc.) Consumer Communication (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a healthcare/ wellness product/brand/service/public awareness/ public health

E) BEST BRAND IDENTITY

Any entity that has released communication promoting a healthcare/ wellness product/brand/service/ public awareness/ public health that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this subcategory.

F) BEST SOCIAL MEDIA CAMPAIGN

Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of healthcare/ wellness/ public awareness/ public health communication can submit an entry in this sub-category.

G) BEST INTEGRATED CAMPAIGN

When a brand/product effectively uses two or more individual mediums of communication to send out a centralized message in connection to healthcare/ wellness/ public awareness/ public health communication can submit an entry to this subcategory. For example, XYZ brand advertises their Vitamin-D Capsules or Diabetes Medication to both experts (in-clinic, hospitals, scientific and knowledge-sharing events, experiential media, etc.) as well as consumers (tv, radio, digital, OOH, social media).

H) BEST BRAND INTEGRATION

Any healthcare/ wellness product/brand/service/ public awareness/ public health that has been seamlessly interwoven into a story, concept, blog, or show. For example, Product Placements in an OTT platform can be submitted in this sub-category.

I) BEST CSR INITIATIVE & Covid/Public Awareness BY A BRAND

Any healthcare/ wellness/ public awareness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating socially responsible content can be submitted in this sub-category.

J) BEST EXPERIENTIAL MARKETING CAMPAIGN

Any campaign that has used physical, immersive, and interactive marketing (on-ground/online) to enhance the exposure to their healthcare/wellness products/ public awareness/ public health can submit an entry in this sub-category. This will include live advertising, events, tradeshows/ roadshows, etc.

K) BEST OOH CAMPAIGN

Any campaign that promotes healthcare/ wellness products/brand/service/ public awareness/ public health through billboards and other out-of-home mediums can submit an entry in this subcategory.

L) BEST USE OF CELEBRITY/ INFLUENCER

Any healthcare/ wellness/ public awareness/ public health campaign that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this subcategory.

M) BEST USE OF BLOGS/ WEBSITES

Use of self-owned blogs/ websites (owned by a brand/organization) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable)to promote a healthcare/ wellness product/ services/ public awareness/ public health can submit an entry in this subcategory.

N) BEST USE OF DIGITAL MEDIUM (EXCLUDING BLOGS AND SOCIAL MEDIA)

Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a healthcare/ wellness brand, product, service/ public awareness/ public health can submit an entry in this subcategory.

O) BEST PR CAMPAIGN

Any brand-building strategy was undertaken by a healthcare/ wellness company/ public awareness/ public health to enhance or restructure a brand's public image and reputation can submit an entry in this subcategory.

P) NEW PRODUCT LAUNCH

Any entity that has launched a new product in the market, perhaps during the pandemic period (not compulsorily) with the centralized purpose of health, environmental betterment, sanitation, or wellness in general can submit an entry in this subcategory.

Media

A) BEST AUDIO CAMPAIGN

Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their healthcare/ wellness communication campaign can submit an entry in this subcategory.

B) BEST RADIO CAMPAIGN

Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness/ public health campaign that promotes and propagates healthcare/ wellness can submit an entry in this subcategory.

C) BEST TELEVISION CAMPAIGN

Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/public awareness/ public health campaign that promotes and propagates healthcare/ wellness can submit an entry in this subcategory.

D) BEST PRINT CAMPAIGN

Any entity that conceptualized and released a campaign that used various print mediums across Consumer and Expert Marketing spaces. For example, Expert Marketing/Rx &OTx Communication (Visual Aids, Leave-Behind Literature, Scientific Literature, Case Studies, Brand Reminders, etc.) Consumer Communication (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a healthcare/ wellness product/brand/service/public awareness/ public health

E) BEST BRAND IDENTITY

Any entity that has released communication promoting a healthcare/ wellness product/brand/service/ public awareness/ public health that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this subcategory.

F) BEST SOCIAL MEDIA CAMPAIGN

Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of healthcare/ wellness/ public awareness/ public health communication can submit an entry in this sub-category.

G) BEST INTEGRATED CAMPAIGN

When a brand/product effectively uses two or more individual mediums of communication to send out a centralized message in connection to healthcare/ wellness/ public awareness/ public health communication can submit an entry to this subcategory. For example, XYZ brand advertises their Vitamin-D Capsules or Diabetes Medication to both experts (in-clinic, hospitals, scientific and knowledge-sharing events, experiential media, etc.) as well as consumers (tv, radio, digital, OOH, social media).

H) BEST BRAND INTEGRATION

Any healthcare/ wellness product/brand/service/ public awareness/ public health that has been seamlessly interwoven into a story, concept, blog, or show. For example, Product Placements in an OTT platform can be submitted in this sub-category.

I) BEST CSR INITIATIVE & Covid/Public Awareness BY A BRAND

Any healthcare/ wellness/ public awareness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating socially responsible content can be submitted in this sub-category.

J) BEST EXPERIENTIAL MARKETING CAMPAIGN

Any campaign that has used physical, immersive, and interactive marketing (on-ground/online) to enhance the exposure to their healthcare/wellness products/ public awareness/ public health can submit an entry in this sub-category. This will include live advertising, events, tradeshows/ roadshows, etc.

K) BEST OOH CAMPAIGN

Any campaign that promotes healthcare/ wellness products/brand/service/ public awareness/ public health through billboards and other out-of-home mediums can submit an entry in this subcategory.

L) BEST USE OF CELEBRITY/ INFLUENCER

Any healthcare/ wellness/ public awareness/ public health campaign that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this subcategory.

M) BEST USE OF BLOGS/ WEBSITES

Use of self-owned blogs/ websites (owned by a brand/organization) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable)to promote a healthcare/ wellness product/ services/ public awareness/ public health can submit an entry in this subcategory.

N) BEST USE OF DIGITAL MEDIUM (EXCLUDING BLOGS AND SOCIAL MEDIA)

Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a healthcare/ wellness brand, product, service/ public awareness/ public health can submit an entry in this subcategory.

O) BEST PR CAMPAIGN

Any brand-building strategy was undertaken by a healthcare/ wellness company/ public awareness/ public health to enhance or restructure a brand's public image and reputation can submit an entry in this subcategory.

P) NEW PRODUCT LAUNCH

Any entity that has launched a new product in the market, perhaps during the pandemic period (not compulsorily) with the centralized purpose of health, environmental betterment, sanitation, or wellness in general can submit an entry in this subcategory.