Date: March 7th, 2024   |   Thursday   |   4:00 pm - 5:10 pm

What Makes a Story Great: The Power of Data-Driven Narratives

For over 96 years, HT Media has been a cornerstone of India's media landscape. With Hindustan Times as the go-to source for English news for over 100 million readers, LiveMint influencing business decisions, and the regional powerhouse Live Hindustan dominating the Hindi heartland, HT Media has consistently delivered high-quality content that resonates with diverse audiences.

The past few years have witnessed a surge in digital engagement, driving our commitment to create future-proof solutions and products. Our exceptional 2.5 times growth rate compared to the entire news and information category in India, stands as a testament to our success in adapting to this digital shift.

Introducing unique print formats like the ‘Print Ad as a Sticker Collectible’ for Netflix and launching ‘HT One Audience’, a groundbreaking platform for cohort-based media planning and audience segmentation, demonstrate our commitment to delivering a differentiated and engaging experience for our readers and partners.

Through initiatives like ‘What Makes a Story Great: The Power of Data-Driven Narratives’, HT Media empowers others to tell impactful stories. This webinar series brings together renowned media experts to explore best practices, showcase case studies, and delve into the future of data-driven storytelling.

Discussion Points

  1. Discussing key milestones and trends that have shaped the growth of data-enriched storytelling approach
  2. Measuring effectiveness via branded content and discussing emerging technologies
  3. Navigating the balance between emotional appeal & data-infused elements
  4. Exploring how AI is being integrated into data-driven narratives, the impact of AI on personalization, content generation, user engagement, and more
  5. Collaboration between data experts & storytellers and examining the role of technological advancements in driving growth
  6. Trends shaping the era of branded content & the importance of crafting compelling narratives for impactful results

HT Brand Studio X e4m Webinar Agenda

4:00 pm – 4:05 pm

Welcome Address

Session Chair - Saurabh Sharma, Vice President & Head, HT Brand Studio

4:05 pm – 4:40 pm

Panel Discussion

  • Session Chair - Saurabh Sharma, Vice President & Head, HT Brand Studio
  • Hari Krishnan - Managing Director, Content & Marcomm, Publicis Groupé - Publicis
  • Shailja Saraswati Varghese - Chief Content Officer, Omnicom Media Group India
  • Averill Sequeira - Head - Creative Futures- EssenceMediacom
  • Dheeraj Kummar - National Creative Director - Motivator
  • Prachi Narayan - Senior Vice President - Head of Content, Havas Play
4:40 pm – 4:55 pm

HT Brand Studio Case Studies

4:55 pm – 5:05 pm

Audience Q&A

5:05 pm - 5:10 pm

Thank you note

Session Chair - Saurabh Sharma, Vice President & Head, HT Brand Studio

Speakers

Session Chair

Saurabh Sharma

Vice President & Head

Hari Krishnan

Managing Director, Content & Marcomm, Publicis Groupé

Shailja Saraswati Varghese

Chief Content Officer

Averill Sequeira

Head - Creative Futures

Dheeraj Kummar

National Creative Director

Prachi Narayan

Senior Vice President - Head of Content

Registration Closed