|Conference Theme - Brand in Culture|
|09:30 am - 10:30 am||Registration for India Brand Conclave 2019|
|10:30 am - 10:45 am||Opening & Introduction by Emcee|
|10:45 am - 11:00 am||Welcome Address by Dr. Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group| BW Businessworld|
|11:00 am - 11:40 am||Keynote Address by Vivek Gambhir, MD & CEO, Godrej Consumer Products on Building brands relevant to India.
Brand Godrej has remained relevant to India and its people ever since it was established in 1897. Not only has it survived the test of time but has maintained its leadership position in many a product category. What are the ingredients of this success story? What are the lessons marketers can from it?
|11:40 am - 11:55 am||Session by Shubranshu Singh, Head of Global Brands, Royal Enfield on Royal Enfield building a brand through community|
|11:55 am - 12:05 pm||Fulcro session on Potent Brands Behave: Great brands no longer market to the customers, they behave in a community, with authenticity and personality. And then, and only then, do like-minded people seek them out and buy them by Sabyasachi Mitter, Founder & MD, Fulcro|
|12:05 pm - 12:10 pm||Session on - Millennials: Future of Brand Evolution by Sudhakar Rao, Director-Branding, ICFAI Group|
|12:10 pm - 12:50 pm||
Session on - The key pillars of brand success: An in-depth look into Winner Brands of IMA
Session Chair: Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett
|12:50 pm - 01:30 pm||Networking Lunch|
|01:30 pm - 01:50 pm||Keynote Session by Narasimhan Eswar, Senior Vice President and Managing Director, RB Hygiene & Home, South Asia, Reckitt Benckiser on Building Brands Across Cultures Globally.
Becoming a successful global brand requires an understanding of local cultures, lifestyles and ideologies, according to two industry figures.
The standardisation of brand name, logo, image, packaging and brand positioning simply enables brand recognition in multiple markets.But to be truly successful, brands need to adapt their communications to reflect local values and culture – no easy task in a global brand-scape that is a minefield of complexity, diversity and cultural nuances.
|01:50 pm - 02:10 pm||Session by Vaishali Banerjee, MD, Platinum Guild India Pvt Ltd on Maintaining Brand Relevance in a Fast-Paced World
Change is the new constant for brands today – whether it’s changing business dynamics, market conditions or the ever evolving consumer. The relentless pace of change makes the task of staying relevant all the more challenging. In this fast changing world, how do brands stay relevant to deliver growth? Learnings from PGI’s experience in unlocking consumer & business opportunities to build a differentiated branded category in the jewellery market in India.
|02:10 pm - 02:45 pm||Session on - Maintaining Brand Relevance in a Fast-Paced World
In a time of constant change and heightened customer expectations, the greatest danger facing most brands today is loss of brand relevance. People are ultra-connected. Markets constantly shift. New trends emerge. Competitors enter and shake things up. And customers expect more from the brands they buy from. As a result, many businesses struggle to stay relevant – trying to get ahead of the competition, adapt fast enough, and maintain their position in the market. In order to survive, what are the ways in which brands need to evolve that differentiate them from their competitors, and at the same time meet the needs of the customers who matter to their business?
- Rahul Pansare, Head Marketing & PR, JEEP
- Jiten Mahendra, Sr VP Marketing, Max Fashion
- K Majid Khan, Chief Business Strategist, Vikatan Group
- Sapna Arora, CMO, OLX
- Samir Vora, CMO, Dailyhunt
Session Chair: Partha Sinha, Vice Chairman & Managing Director, McCann Worldgroup India
|02:45 pm - 03:20 pm||
Session on - The future of television advertising in the age of digital
|03:20 pm - 03:30 pm||
Session by Vishikh Talwar, Chief Client Officer - Insights Division, Kantar on Sustaining Disruptive Growth
|03:30 pm - 03:40 pm||
Session by Suresh Krishnan - Senior General Manager, Advertising - The Hindu Group on The Hindu & Vijayavani Alliance
|03:40 pm - 04:00 pm||Networking Tea Break|
|04:00 pm - 04:30 pm||
Keynote Address by D Shivakumar, Group Executive President - Corporate Strategy & Business, Aditya Birla Group on Is Purpose Important for Brands?
A brand’s purpose should be the centre of attention in order to gain success. A brand with a strong purpose not only helps the overall good of society but also helps customers know what they stand for through purpose-driven brand actions. In a world in which consumers can quickly find out if a brand is acting on their promise, it is crucial for brands to be transparent, create connections and a strong relevance with their consumers.
|04:30 pm - 05:00 pm||
Concluding Keynote Address by Benedict Gordon, CEO-Asia, Superunion on The Future of Brands is Disruption
With a marketplace that’s more crowded than ever and shifting in unprecedented ways, brands need to do more to achieve meaningful difference in the consumer’s mind. In the age of experience, brands need to put creativity at the heart of the business to capture their audience’s attention; meaning a clear point of view, designing to disrupt, platform thinking and innovation will all be key for those who want to get ahead.
|05:00 pm - 05:45 pm||Registration for Indian Marketing Awards 2019 & Networking Tea Break|