Panel Discussion
Topic - Steering Intent: Leveraging Search for Branding.

Search advertising is now a part of brand marketer’s standard toolkit. It no longer lies at the bottom of the marketing funnel. It’s now seen to deliver influence throughout the customer journey.
It has gone beyond clicks and conversions and is now used as a tool to steer intent of target customers towards buying by engaging them, raising awareness, and increasing preference for the advertised brand.
The session will feature brands that found new ways to leverage search to build brands in the recent IPL and festival seasons and will cover such aspects as understanding the existing and prospective customers, reaching them effectively, and engaging and influencing them at the right moment.

Points which can be discussed during the session:
- How to connect with the interested audience accurately.
- The right approach to understand, reach & engage with the interested audience.
- How to get creative with SEO in today's competitive market.

1) Anubhav Sonthalia, CEO, Merkle Sokrati
2) Gaurav Shitak, Vice President & Head-Digital Marketing, Sharekhan
3) Prabhakar Tiwari, CMO, Angel Broking Ltd
4) Sandesh Gupta, SEO Head, Wakefit.co
5) Rohit Dosi, Director, Microsoft Advertising, InMobi (Session Chair)

Panel Discussion

Topic - Building Brands of Tomorrow Through Mobile – From Branding to Performance Powered by TYROO

1) Anushree Ghosh, Head Of Digital - Strategy & Media, ITC Ltd
2) Anmol Gill, Head Customer Marketing India & Neighbouring Countries, Bacardi India Pvt Ltd
3) Dr. Ipsita Chatterjee, Head - Innovation Development & Brand Strategy, Lotus Herbals Pvt Ltd
4) Prasanna Raman, Advertiser Solutions Lead, Snapchat India
5) Rajeev Jain, VP-Marketing, DS Group
6) Akshay Mathur, CRO, Tyroo (Session Chair)
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