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Wednesday   |   2nd December 2020
03:00 pm - 03:10 pm Welcome by Emcee & AVs
03:10 pm - 03:15 pm Welcome address by Dr Annurag Batra, Chairman & Editor in Chief, BW Businessworld & exchange4media Group
03:15 pm - 03:55 pm Fireside Chat with

Mayank Kumar, Co-Founder & MD, upGrad moderated by Dr Annurag Batra, Chairman & Editor in Chief, BW Businessworld & exchange4media Group on 'How a FutureForward Brand Transforming Ambitions'
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04:00 pm - 04:40 pm

Panel Discussion
Topic - Steering Intent: Leveraging Search for Branding.

Search advertising is now a part of brand marketer’s standard toolkit. It no longer lies at the bottom of the marketing funnel. It’s now seen to deliver influence throughout the customer journey.
It has gone beyond clicks and conversions and is now used as a tool to steer intent of target customers towards buying by engaging them, raising awareness, and increasing preference for the advertised brand.
The session will feature brands that found new ways to leverage search to build brands in the recent IPL and festival seasons and will cover such aspects as understanding the existing and prospective customers, reaching them effectively, and engaging and influencing them at the right moment.

Points which can be discussed during the session:
- How to connect with the interested audience accurately.
- The right approach to understand, reach & engage with the interested audience.
- How to get creative with SEO in today's competitive market.

1) Anubhav Sonthalia, CEO, Merkle Sokrati
2) Gaurav Shitak, Vice President & Head-Digital Marketing, Sharekhan
3) Prabhakar Tiwari, CMO, Angel Broking Ltd
4) Sandesh Gupta, SEO Head, Wakefit.co
5) Rohit Dosi, Director, Microsoft Advertising, InMobi (Session Chair)

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04:40 pm - 04:50 pm Session by Sudhakar Rao, Director-Branding, ICFAI Group on 'Branding Challenges in a Polarized World'
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04:50 pm - 05:50 pm Panel Discussion
Topic - Managing Content and Brand Innovation in the Midst of 2020's Disruptive Change

In this session leaders will discuss how these drastic changes are affecting the way that businesses are creating, managing, activating and measuring strategic content.
- Challenges they faced in revamping the content strategy
- How they leveraged new technologies to reach fast & first
- How they prepare themselves for next decade

1) Ketan Kulkarni, CMO & Head - Business Development, Blue Dart
2) Kunal Kishore, Co-Founder & COO, ClanConnect.ai
3) Shalini Rao, CMO, Bangalore International Airport Ltd
4) Yadvinder Singh Guleria, Director - Sales & Marketing, Honda Motorcycle & Scooter India Pvt Ltd
5) Tanveer S.Uberoi, Head - Agency Partnerships & Sales (India), Google Customer Solutions(GCS), Google
6) Vani Gupta Dandia, Founder, CherryPeachPlum Growth Partners (Session Chair)
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05:50 pm - 06:30 pm

Panel Discussion

Topic - Building Brands of Tomorrow Through Mobile – From Branding to Performance Powered by TYROO

1) Anushree Ghosh, Head Of Digital - Strategy & Media, ITC Ltd
2) Anmol Gill, Head Customer Marketing India & Neighbouring Countries, Bacardi India Pvt Ltd
3) Dr. Ipsita Chatterjee, Head - Innovation Development & Brand Strategy, Lotus Herbals Pvt Ltd
4) Prasanna Raman, Advertiser Solutions Lead, Snapchat India
5) Rajeev Jain, VP-Marketing, DS Group
6) Akshay Mathur, CRO, Tyroo (Session Chair)
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06:30 pm - 07:00 pm Global Keynote Address
James Curleigh, President & CEO, Gibson Brands, Inc on 'How to Build & Expand a Global Brand'
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07:00 pm Closing by exchange4media Group
Thursday   |   3rd December 2020
03:00 pm - 03:10 pm Welcome by Emcee & AVs
03:10 pm - 03:15 pm Welcome address by Dr Annurag Batra, Chairman & Editor in Chief, BW Businessworld & exchange4media Group
03:15 pm - 04:00 pm Keynote Address
Rohit Gothi, CEO, Hero Cycles Ltd on Purpose Before Profit
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04:00 pm - 04:20 pm Session by Benjamin Soubies, MD, JAPAC, Talkwalker on Can Brands Beat Covid in a Contactless World? 
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04:20 pm - 05:00 pm

Panel Discussion

Topic - Role of Omnichannel Targeting to Build Effective Brand Connections in this Multi-Screening World.

- Understanding data ingredient
- Holistic audience targeting both online and offline
- Growth of CTV post lockdown

1) Bhavana Mittal, Head of Media & Digital, RP-Sanjiv Goenka Group
2) Bharat Khatri, Country Lead, Xaxis India
3) Channan Sahwney, Head Digital Marketing & Media, Johnson & Johnson
4) Priti Murthy, CEO, OMD
5) Pawan Sarda, Group Head- Digital, Marketing & e-commerce, Future Group
6) Rajeev Dhal, Chief Revenue Officer, Zee5
7) Anuj Kumar, Co-Founder, Chief Revenue & Operating Officer, Affle (Session Chair)
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05:00 pm - 05:30 pm Special Address
Varun Alagh, Co-Founder & CEO, Mamaearth on 'How is Technology Disrupting the FMCG Industry'
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05:30 pm - 05:45 pm Kavita Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea Ltd on 'Creating a Brand for the Digital Age'
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05:45 pm - 06:00 pm Fireside Chat with Joji George, Co-Founder, GoNut on 'Building a Brand in the Experience Economy'
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06:00 pm - 06:30 pm Global Keynote Address
Joe Pulizzi, Author, Podcaster, Marketing Speaker & Entrepreneur on MKTG 2030: How Marketing can Survive the Next Decade
06:30 pm - 06:35 pm Closing by exchange4media Group