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ADSERT WEB SOLUTIONS PVT. LTD
In the past two years, the coronavirus pandemic saw companies across the board undergo a massive digital transformation. This paradigm shift also resulted in marketing witnessing a strategic shift, with the need for a marketing playbook to be constantly updated. On their part, consumers adapted to this shift at a faster pace than brands. However, this shift provides companies and brands with enormous opportunities to engage with the evolved new age consumer. At the India Brand Conclave, we try to understand how brands and marketers are looking to capitalize further on these changes, and ensure they remain top-of-mind when it comes to consumer engagement and purchase.