A well-defined brand vision, mission, and purpose are the key factors required for a brand to be successful. In addition, a strong brand identity, brand image, brand culture, and brand personality help in building the brand’s relevance and longevity. However, the entire process of building these tenets and being truthful to the purpose requires an entire village- from the brand team to various agencies including media, creative, design, technology, programmatic, experiential, or market research to the brand ambassadors and influencers that ultimately become the face of the brand.
At the India Brand Conclave 2023, we aim to bring together all the stakeholders of the brand-building process to explore and discuss in detail what goes behind the making of some consumer favourite brands, the synergies between various stakeholders, and how this relationship between various stakeholders has evolved over the last decade. We also aim to understand how newer technologies have affected the entire brand-building process, how more aspects and ways of reaching the core TG have come to the light, and what newer opportunities lie ahead for all stakeholders.