IDMA Winners 2018
A.WEB WINNER
A.1 Best Banners -Single/ Campaign
S.no Campaign Agency Company Metal
1  Project Avalanche – $43 billion corporation on a Single Canvas Mindshare India Aditya Birla Group
Bronze
A2. Best Banners - Rich Media with or without Video
S.no Campaign Agency Company Metal
1 Amazon Fire TV Launch Interactive Avenues Amazon Seller Services
Bronze
2 Royale Atmos - The Week We Unmasked India Madison Media Asian Paints
Gold
A3 Best Benchmark Content/ Branded Content
S.no Campaign Agency Company Metal
1 Mahindra tractors #SowTheFuture: Empowering the Second-Generation Farmer Interactive Avenues Mahindra & Mahindra
Bronze
2 Kissan Tiffin Time Table - Har Din Naya Tiffin, Har Din Empty Tiffin! Mindshare India Hindustan Unilever Ltd
Silver
3 #JumpForhealth   Aditya Birla Captial's Health Insurance part of Aditya Birla Group
Silver
A4. Best Website/ Microsite
S.no Campaign Agency Company Metal
1 Star Sports - Pro Kabaddi website Sportz Interactive Star India Pvt Ltd
Bronze
2 Rakhi with Fabelle Madison Media ITC Ltd
Silver
3 Zee TV - #ChangeHerNot for Kaleerein   Zee Entertainment Enterprises Ltd
Gold
A.5 Best Use of Web Based Games
S.no Campaign Agency Company Metal
1 Star Sports - Khel Kabaddi Sportz Interactive Star India Pvt Ltd
Bronze
2 Mahindra Tractors - Turning playtime into learning for the second-gen farmer Interactive Avenues Mahindra & Mahindra
Bronze
3 Jio - 30 Million touches Vibrant Advertising Reliance Jio Infocomm
Silver
A6. Best Campaign- Online Advertising
S.no Campaign Agency Company Metal
1 30 Million touches Vibrant Advertising Reliance Jio Infocomm
Bronze
2 #JumpForhealth Mindshare India Aditya Birla Captial's Health Insurance part of Aditya Birla Group
Silver
3 Big Bazaar Sabse Saste 5 Din : India's first 24 hour Facebook Live Law & Kenneth Saatchi & Saatchi Future Group
Silver
4 Kissan Tiffin Time Table - Har Din Naya Tiffin, Har Din Empty Tiffin! Mindshare India Hindustan Unilever Ltd
Silver
B. MOBILE & TABLETS WINNER
B1. Best Use of WAP /Html/ other sites for Mobiles
S.no Campaign Agency Company Metal
1 Rakhi with Fabelle Madison Media ITC Ltd
Bronze
2 Godrej HIT - Track The Bite InteractionOne Solutions Godrej Consumer Products Ltd
Bronze
3 Zee TV - #ChangeHerNot for Kaleerein   Zee Entertainment Enterprises Ltd
Silver
B2. Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc.
S.no Campaign Agency Company Metal
1 Jio - 30 Million touches Vibrant Advertising Reliance Jio Infocomm
Bronze
2 Pitchers App 22 Feet Tribal Worldwide United Breweries Ltd
Silver
3 Godrej HIT InteractionOne Solutions Godrej Consumer Products Ltd
Gold
B3. Best Innovation in Mobile Marketing
S.no Campaign Agency Company Metal
1 When Tinder Swiped Right for Nike Mindshare India NIKE
Bronze
2 The car that took the Internet for a ride The 120 Media Collective TATA Motors
Silver
B4. Best Campaign- Use of Mobile
S.no Campaign Agency Company Metal
1 McDowells no.1 Soda - Friendship:1 Drunk Driving-0 Mindshare India Diageo India
Bronze
2 McDowell's No 1 #Jointhepact InMobi Diageo India
Silver
C. SOCIAL MEDIA WINNER
C1. Best Use of Social Networks
S.no Campaign Agency Company Metal
1 Zee TV #ChangeHerNot for Kaleerein   Zee Entertainment Enterprises Ltd
Silver
2 REDFM - Mumbai Khadde Mein   Digital Radio Delhi Broadcasting Ltd
Silver
3 TED Talks India Nayi Soch Star Plus Star India Pvt Ltd
Silver
4 #WantedFairBridesAndGrooms   Shaadi.com
Gold
5 #JumpForhealth Mindshare India Aditya Birla Captial's Health Insurance part of Aditya Birla Group
Gold
6 ActivKids Immuno Booster - Yes Mom Msix Cipla Health Ltd.
Bronze
C2. Best use of Videos
S.no Campaign Agency Company Metal
1 adidas Uprising - Registration Isobar India adidas India Group
Bronze
2 Breaking the deafening silence – Mirinda Release the pressure Mindshare India PepsiCo India Holdings Pvt Ltd
Gold
3 Clean & Clear Natural Bright gets it right with dynamic messaging Interactive Avenues Johnson & Johnson
Bronze
C3. Strongest Community Engagement
S.no Campaign Agency Company Metal
1 Durex Always On Havas Worldwide Reckitt Benckiser India
Bronze
2 RexBot educates India's youth on healthy sex Interactive Avenues Reckitt Benckiser India
Silver
3 ActivKids Immuno Booster - Yes Mom Msix Cipla Health Ltd
Silver
C4. Most Effective Social Listening
S.no Campaign Agency Company Metal
1 U Cypher Naya Sport Naye Superstars SPARKT Unisports & Management Pvt Ltd
Bronze
2 Taj Hotels Palaces Resorts Safaris -Taj.Live: All you have to do is "LISTEN" Gozoop Online Tata Group
Silver
D. SEARCH & PPC CAMPAIGNS WINNER
D1. Best SEO for Website / Universal Search Ranking
S.no Campaign Agency Company Metal
1 Sharekhan - Local Search SingleInterface Sharekhan Ltd
Bronze
2 Dominating the Top position on Google Search for Myntra via Innovative SEO INFIDIGIT Myntra Designs Pvt Ltd
Silver
3 How Boost used Data and Machine Learning to Identify & target kids online Mindshare India GSK Consumer Healthcare India
Silver
D3. Best SEM Strategy
S.no Campaign Agency Company Metal
1 VIVO Viewtube WATConsult VIVO India
Bronze
2 HIC HIC HURRAH! How Diageo won in search Mindshare India Diageo India
Bronze
3 Godrej Properties: Godrej Late Night Searches Madison Media Godrej Properties
Silver
4 How Johnson and Johnson’s helped new parents find quick solutions for baby care Interactive Avenues Johnson & Johnson India
Silver
E. SPECIAL AWARDS WINNER
E1. Best Integrated Media Campaign - Product/ Services
S.no Campaign Agency Company Metal
1 GoAir increased ROI by 8x using Actionable Analytics Netcore Solutions Go Airlines (India) Ltd (GoAir)
Bronze
2 Where are the jobs? iProspect India Bloomberg Quint
Silver
E2. Best Integrated Media Campaign - Corporate
S.no Campaign Agency Company Metal
1 Zee TV - Aaj Likhenge Kal   Zee Entertainment Enterprises Ltd
Bronze
2 Microsoft Pledge for Cyber Secure India Carat Media Microsoft Corporation (India) Pvt Ltd
Bronze
E3. Best Integrated Media Campaign - Social Cause
S.no Campaign Agency Company Metal
1 Season of Joy Campaign Webenza India SPAR Hypermarket
Bronze
2 REDFM - Mumbai Khadde Mein   Digital Radio Delhi Broadcasting Ltd
Silver
3 Godrej HIT FIK - Excuses don't save life, platelet donation does! Mindshare India Godrej Consumer Products Ltd
Gold
E4. Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events
S.no Campaign Agency Company Metal
1 Nicotex - I Can You Can Msix Cipla Health Ltd
Bronze
2 STAR PLUS - TED Talks India Nayi Soch SPARKT Star India Pvt Ltd
Silver
E5. Most Effective Use of Digital Analytics
S.no Campaign Agency Company Metal
1 Philips New Range Trimmer Campaign Carat Media Philips India Ltd
Bronze
2 How Boost used Data and Machine Learning to Identify & target kids online Mindshare India GSK Consumer Healthcare India
Silver
3 YousFeed - Personalisation Adgreetz & Dentsu webchutney Flipkart
Silver
E6. Best Video Advertising – Content
S.no Campaign Agency Company Metal
1 Nicotex - I Can You Can Msix Cipla Health Ltd
Bronze
2 Castrol Activ Scooter - Girl on a Scooty Mindshare India Castrol India Pvt Ltd
Bronze
3 Girliyapa's Peebuddy The Viral Fever First Step Projects
Silver
4 Kwality Walls Cornetto - Say the Unsaid... Mindshare India Hindustan Unilever Ltd
Silver
E8. Best Media Campaign – Gender Parity
S.no Campaign Agency Company Metal
1 Star Plus - Ikyawann - #NotShaadiMaterial Mindshare India Star India Pvt Ltd
Bronze
2 Girliyapa and Whisper’s Sit Improper The Viral Fever Procter & Gamble
Silver
3 #WomenInGreen White Rivers Media ALTBalaji
Gold
E9. Campaign with the Best ROI
S.no Campaign Agency Company Metal
1 How Boost used Data and Machine Learning to Identify & target kids online Mindshare India GSK Consumer Healthcare India
Bronze
2 The Slayer - Innovation propels the business by 7.2X Logicserve Digital Pvt Ltd Crompton Greaves Limited
Silver
E10. Best Digital Innovation
S.no Campaign Agency Company Metal
1 Colgate Dental Cream - Colgate Oral Care Month Redfuse Communications Colgate Palmolive

Bronze
2 Amazon Fire TV Launch Interactive Avenues Amazon Seller Services
Silver
3 National Geographic - Earth Live Isobar India NGC Network (India) Pvt Ltd
Silver
E11. Most Effective Use of AI for a Campaign and Business Optimisation
S.no Campaign Agency Company Metal
1 How Boost used Data and Machine Learning to Identify & target kids online Mindshare India GSK Consumer Healthcare India
Bronze
2 YousFeed - Personalisation Adgreetz & Dentsu webchutney Flipkart
Bronze
3 How Johnson and Johnson’s helped new parents find quick solutions for baby care Interactive Avenues Johnson & Johnson India
Silver
E12. Best use of AR or VR
S.no Campaign Agency Company Metal
1 Mera Joota Hai Japani - India's First virtual reality video with spatial sound. Qyuki Flipkart
Bronze
2 Entertainment Wish Karo, DishTV Karo Affle In Association With DishTV Zee Entertainment Enterprises Ltd
Bronze
3 #StreetArt for the #ArtOfStreet Grapes Digital Maruti Suzuki
Silver
E13. Best Use of Experiential Tech for Digital & Physical Experiences
S.no Campaign Agency Company Metal
1 National Geographic - Earth Live Isobar India NGC Network (India) Pvt Ltd
Silver
2 Kaun Banega Crorepati JIO Play Along   Sony Pictures Networks India Pvt Ltd
Gold
E14. Breakthrough Technology as Part of a Campaign
S.no Campaign Agency Company Metal
1 Godrej HIT InteractionOne Solutions Godrej Consumer Products Ltd
Bronze
2 CEAT Tyres creates a First Time Ingame Innovation to drive Road Safety message Isobar India RPG Group
Bronze
3 Rakhi with Fabelle Madison Media ITC Ltd
Silver
E15. Location-based or Proximity Marketing Campaign of the Year
S.no Campaign Agency Company Metal
1 Castrol CRB Mini Truck ka Shiksha Kendra Mindshare India Castrol India Pvt Ltd
Bronze
2 Harpic - Banega Swachh India Affle In Association with Interactive Avenues Reckitt Benckiser India
Silver
3 India's First AI based SMS, S-Cross Grapes Digital Maruti Suzuki
Silver
         
IDMA Person of the Year 2018
Ashish Hemrajani from BookMyShow
Best Digital and Social Media Advertiser of the Year
Aditya Birla Group
Zee Entertainment Enterprises Ltd
Best Digital and Social Media Agency of the Year
Mindshare India