top5
A.WEB
A.1 Best Banners -Single/ Campaign
Sr.no Campaign Agency Brand
1 Project Avalanche – $43 billion corporation on a Single Canvas Mindshare India Aditya Birla Group
2 Star Bharat - Making India Fearless Mindshare India Star India Pvt Ltd
3 Godrej No.1 - Punjab Di Beauty No.1 Mindshare India Godrej Consumer Products Ltd
4 Logan #OneLastTime with Vogon Mindshare India Fox Star Studios
5 Castrol CRB Mini Truck Shiksha Kendra Mindshare India Castrol India Pvt Ltd
6 #SweatMore - Gatorade Live Panel Activation Mindshare India Gatorade
A2. Best Banners - Rich Media with or without Video
Sr.no Campaign Agency Brand
1 Amazon Fire TV Launch Interactive Avenues Amazon Seller Services
2 Royale Atmos - The Week We Unmasked India Madison Media Asian Paints
3 Programmatic push & innovative creative strategy yields 165% growth in business Logicserve Digital Fullerton India Credit Co Ltd
4 Zee Cenima : World TV Premiere - Toilet Ek Prem Katha   Zee Entertainment Enterprises Ltd
5 Ami KKR Gozoop Online Kolkata Knight Riders
A3 Best Benchmark Content/ Branded Content
Sr.no Campaign Agency Brand
1 #SowTheFuture: Empowering the Second-Generation Farmer Interactive Avenues Mahindra Tractors
2 Kissan Tiffin Time Table - Har Din Naya Tiffin, Har Din Empty Tiffin! Mindshare India Hindustan Unilever Ltd
3 #JumpForhealth   Aditya Birla Capital- Health Insurance, part of Aditya Birla Group
4 Kwality Walls Cornetto - Say the Unsaid... Mindshare India Hindustan Unilever Ltd
5 How Johnson and Johnson proved that learning via branded content is ‘Best for Baby’ Interactive Avenues Johnson & Johnson
6 Asian Paints Royale Play - Truly Unskippable Madison Media Asian Paints
7 LinkedIn-MTV Get A Job Season 3   LinkedIn
8 Tropicana brightens the environment this Diwali Mindshare India Pepsico India Holding Pvt Ltd
9 AxisDirect Wise Advisor – An intelligent ROBO advisor for meeting all financial goals   AxisDirect
A4. Best Website/ Microsite
Sr.no Campaign Agency Brand
1 Star Sports - Pro Kabaddi website Sportz Interactive Star India Pvt Ltd
2 Rakhi with Fabelle Madison Media ITC Ltd
3 Zee TV - #ChangeHerNot for Kaleerein   Zee Entertainment Enterprises Ltd
4 MTV presents Nescafe LABS   Nescafe
5 LinkedIn - MTV Get A Job Season 3   LinkedIn
6 Mahindra SyouV.Com   Mahindra & Mahindra
A.5 Best Use of Web Based Games
Sr.no Campaign Agency Brand
1 Star Sports - Khel Kabaddi Sportz Interactive Star India Pvt Ltd
2 Mahindra Tractors - Turning playtime into learning for the second-gen farmer Interactive Avenues Mahindra & Mahindra
3 Jio - 30 Million touches Vibrant Advertising Reliance Jio Infocomm
4 U Cypher - Naya Sport Naye Superstars SPARKT  
5 Kong on HBO FoxyMoron Media Solutions Pvt Ltd Turner International India
A6. Best Campaign- Online Advertising
Sr.no Campaign Agency Brand
1 30 Million touches Vibrant Advertising Reliance Jio Infocomm
2 #JumpForHealth Mindshare India Aditya Birla Capital- Health Insurance, part of Aditya Birla Group
3 Big Bazaar Sabse Saste 5 Din : India's first 24 hour Facebook Live Law & Kenneth Saatchi & Saatchi Future Group
4 Kissan Tiffin Time Table - Har Din Naya Tiffin, Har Din Empty Tiffin! Mindshare India Hindustan Unilever Ltd
5 adidas Running - Its On You Isobar India adidas India Group
6 adidas Uprising - Hijack   adidas India Group
B. MOBILE & TABLETS
B1. Best Use of WAP /Html/ other sites for Mobiles
Sr.no Campaign Agency Brand
1 Rakhi with Fabelle Madison Media ITC Ltd
2 Godrej HIT - Track The Bite InteractionOne Solutions Godrej Consumer Products Ltd
3 Zee TV - #ChangeHerNot for Kaleerein   Zee Entertainment Enterprises Ltd
4 Kingfisher Beer Up Conveyor Belt 22 Feet Tribal Worldwide United Breweries Ltd
5 How Bajaj Auto transformed the digital experience for all of its brands overnight Interactive Avenues Bajaj Auto Ltd
B2. Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc.
Sr.no Campaign Agency Brand
1 Jio - 30 Million touches Vibrant Advertising Reliance Jio Infocomm
2 Pitchers App 22 Feet Tribal Worldwide United Breweries Ltd
3 Godrej HIT InteractionOne Solutions Godrej Consumer Products Ltd
4 Indias No. 1 Hindi News Mobile App   AAJ Tak
5 Star Sports - Pro Kabaddi App Sportz Interactive Star India Pvt Ltd
B3. Best Innovation in Mobile Marketing
Sr.no Campaign Agency Brand
1 When Tinder Swiped Right for Nike Mindshare India NIKE
2 The car that took the Internet for a ride The 120 Media Collective TATA Motors
3 Mother's Horlicks - GSK Mobile Sakhi - A Mobile Voice Campaign Netcore Solutions  
4 TRUECALLER Flash Messaging - Bot based promotion   Truecaller
5 One India One Money Mindshare India Aditya Birla Capital part of Aditya Group
6 Dettol Pokkt Reckitt Benckiser India
7 Captain Morgan- Cometh the hour, Cometh the drink Mindshare India Diageo India
8 How Boost used Data and Machine Learning to Identify & target kids online Mindshare India GSK Consumer Healthcare
B4. Best Campaign- Use of Mobile
Sr.no Campaign Agency Brand
1 McDowells no.1 Soda - Friendship:1 Drunk Driving-0 Mindshare India Diageo India
2 McDowell's No 1 #Jointhepact InMobi Diageo India
3 When Horlicks skipped the ad and told a story in rural Bihar Mindshare India GSK Consumer Healthcare India
4 Jio - 30 Million touches Vibrant Advertising Reliance Jio Infocomm
5 Star Plus - Making Time in a Woman's Schedule for Star Duphar Mindshare India Star India Pvt Ltd
6 Pitchers App 22 Feet Tribal Worldwide United Breweries Ltd
7 Castrol CRB Plus created its own way to find a tractor owner Mindshare India Castrol India Pvt Ltd
C. SOCIAL MEDIA
C1. Best Use of Social Networks
Sr.no Campaign Agency Brand
9 ActivKids Immuno Booster - Yes Mom Msix Cipla Health Ltd.
1 Zee TV #ChangeHerNot for Kaleerein   Zee Entertainment Enterprises Ltd
2 REDFM - Mumbai Khadde Mein   Digital Radio Delhi Broadcasting Ltd
3 TED Talks India Nayi Soch Star Plus Star India Pvt Ltd
4 #WantedFairBridesAndGrooms   Shaadi.com
5 #JumpForHealth Mindshare India Aditya Birla Capital- Health Insurance, part of Aditya Birla Group
6 Social Sher: Social Media Brand Ambassador Programme   HDFC Bank Ltd
7 Kwality Walls Magnum Unleash your Wild Side Mindshare India Hindustan Unilever Ltd
8 Ishq 104.8 FM #CallingKaran Sociosquares Digitech Tv Today Network Ltd
C2. Best use of Videos
Sr.no Campaign Agency Brand
1 adidas Uprising - Registration Isobar India adidas India Group
2 Clean & Clear Natural Bright gets it right with dynamic messaging Interactive Avenues Johnson & Johnson
3 Breaking the deafening silence – Mirinda Release the pressure Mindshare India PepsiCo India Holdings Pvt Ltd
4 Kellogg's Chocos Fills #HungryForChocolaty Mindshare India Kellogg India Pvt Ltd
5 Big Bazaar Sabse Saste 5 Din : India's first 24 hour Facebook Live Law & Kenneth Saatchi & Saatchi Future Group
6 Kingfisher Ultra - Testers vs Developers Twilight Entertainment Ltd United Breweries Ltd
       
C3. Strongest Community Engagement
Sr.no Campaign Agency Brand
3 Durex Always On Havas Worldwide India Reckitt Benckiser India
1 RexBot educates India's youth on healthy sex Interactive Avenues Reckitt Benckiser India
2 ActivKids Immuno Booster - Yes Mom Msix Cipla Health Ltd
4 Kingfisher Ultra – Ultra Shorts Twilight Entertainment Ltd United Breweries Ltd
5 Godrej Ezee jubi.ai Godrej Consumer Products Ltd
C4. Most Effective Social Listening
Sr.no Campaign Agency Brand
1 U Cypher Naya Sport Naye Superstars SPARKT Unisports & Management Pvt Ltd
2 Taj Hotels Palaces Resorts Safaris -Taj.Live: All you have to do is "LISTEN" Gozoop Online Tata Group
3 The Distillery - Pro-Kabaddi League: Applying social media listening to identify new teams to be launched for PKL 5   Star India Pvt Ltd
4 ITC Hotels’ E-concierge robust: Social listening and Engagement Windchimes Communications ITC Hotels Ltd
5 Happydent #MomBeingMom PHD India Perfetti Van Melle
6 Royal Enfield - Influencer Impact Score Interactive Avenues Eicher Motors
D. SEACH & PPC CAMPAIGNS
D1. Best SEO for Website / Universal Search Ranking
Sr.no Campaign Agency Brand
1 Sharekhan - Local Search SingleInterface Sharekhan Ltd
2 Dominating the Top position on Google Search for Myntra via Innovative SEO INFIDIGIT Myntra Designs Pvt Ltd
3 How Boost used Data and Machine Learning to Identify & target kids online Mindshare India GSK Consumer Healthcare India
4 Goomo - SEO PivotRoots Digital Media Goomo
D3. Best SEM Strategy
Sr.no Campaign Agency Brand
1 VIVO Viewtube WATConsult VIVO India
2 HIC HIC HURRAH! How Diageo won in search Mindshare India Diageo India
3 Godrej Properties: Godrej Late Night Searches Madison Media Godrej Properties
4 How Johnson and Johnson’s helped new parents find quick solutions for baby care Interactive Avenues Johnson & Johnson India
5 Renault KWID - Store Visits: Digital Marketing, More than form fills OMD India Renault India
E. SPECIAL AWARDS
E1. Best Integrated Media Campaign - Product/ Services
Sr.no Campaign Agency Brand
1 GoAir increased ROI by 8x using Actionable Analytics Netcore Solutions Go Airlines (India) Ltd (GoAir)
2 Where are the jobs? iProspect India Bloomberg Quint
3 Asian Paints Royale Play: See Something New Madison Media Asian Paints
4 Kwality Walls Magnum Unleash your Wild Side Mindshare India Hindustan Unilever Ltd
5 Voot brand relaunch - WHY NOT campaign   VOOT
6 Taj Hotels Palaces Resorts Safaris #TajWithIndia Gozoop Online Tata Group
E2. Best Integrated Media Campaign - Corporate
Sr.no Campaign Agency Brand
1 Zee TV - Aaj Likhenge Kal   Zee Entertainment Enterprises Ltd
2 Microsoft Pledge for Cyber Secure India Carat Media Microsoft Corporation (India) Pvt Ltd
3 Microsoft Future Decoded 2017 Carat Media Microsoft Corporation (India) Pvt Ltd
4 Think Equity. Think Motilal Oswal.   Motilal Oswal Financial services Ltd
5 Max Bupa Walk For Health Text Hundred India Max Bupa Health Insurance Company Ltd
E3. Best Integrated Media Campaign - Social Cause
Sr.no Campaign Agency Brand
1 Season of Joy Campaign Webenza India SPAR Hypermarket
2 REDFM - Mumbai Khadde Mein   Digital Radio Delhi Broadcasting Ltd
3 Godrej HIT FIK - Excuses don't save life, platelet donation does! Mindshare India Godrej Consumer Products Ltd
4 Hamam - Start Strong Tamil Nadu Mindshare India Hindustan Unilever Ltd
5 Colgate Dental Cream - Colgate Scholarship 2017 Redfuse Communications Colgate Palmolive
E4. Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events
Sr.no Campaign Agency Brand
1 Nicotex - I Can You Can Msix Cipla Health Ltd
2 STAR PLUS - TED Talks India Nayi Soch SPARKT Star India Pvt Ltd
3 Dangal on Zee TV   Zee Entertainment Enterprises Ltd
4 WittyFeed - Bahubali 2 WittyFeed Vatsana Technologies Pvt Ltd
5 Star Bharat - #भुलादेडर | #BhulaDeDarr Gozoop Online Star India Pvt Ltd
6 HCL Concerts   HCL
E5. Most Effective Use of Digital Analytics
Sr.no Campaign Agency Brand
1 Philips New Range Trimmer Campaign Carat Media Philips India Ltd
2 How Boost used Data and Machine Learning to Identify & target kids online Mindshare India GSK Consumer Healthcare India
3 YousFeed - Personalisation Adgreetz & Dentsu webchutney Flipkart
4 Otrivin - Targeting cold and flu sufferers in 72 hours! Mindshare India GSK Consumer Healthcare India
5 WisdomNXT   Dainik Bhaskar Digital
E6. Best Video Advertising – Content
Sr.no Campaign Agency Brand
1 Nicotex - I Can You Can Msix Cipla Health Ltd
2 Castrol Activ Scooter - Girl on a Scooty Mindshare India Castrol India Pvt Ltd
3 Girliyapa's Peebuddy The Viral Fever First Step Projects
4 Kwality Walls Cornetto - Say the Unsaid... Mindshare India Hindustan Unilever Ltd
5 Ishq 104.8FM #CallingKaran Sociosquares Digitech Pvt Ltd TV Today Network Ltd
6 How Boost used Data and Machine Learning to Identify & target kids online Mindshare India GSK Consumer Healthcare India
E8. Best Media Campaign – Gender Parity
Sr.no Campaign Agency Brand
1 Star Plus - Ikyawann - #NotShaadiMaterial Mindshare India Star India Pvt Ltd
2 Girliyapa and Whisper’s Sit Improper The Viral Fever Procter & Gamble
3 #WomenInGreen White Rivers Media ALTBalaji
4 Manyavar_Aadha Aadha Shreyansh Innovations Manyavar
5 TATA Tea Jaago Re Hindustan Times digital stream TATA Global Beverages Ltd
6 Durex - RexBot educates India's youth on healthy sex Interactive Avenues Reckitt Benckiser India
E9. Campaign with the Best ROI
Sr.no Campaign Agency Brand
1 How Boost used Data and Machine Learning to Identify & target kids online Mindshare India GSK Consumer Healthcare India
2 The Slayer - Innovation propels the business by 7.2X Logicserve Digital Crompton Greaves Limited
4 Star Bharat - Making India Fearless Mindshare India Star India Pvt Ltd
5 Khushiyon ka upgrade iProspect India YES BANK
6 LinkedIn-MTV Get A Job Season 3   Viacom18 Media Pvt Ltd
7 MTV presents Nescafe LABS   Nescafe
E10. Best Digital Innovation
Sr.no Campaign Agency Brand
1 Colgate Dental Cream - Colgate Oral Care Month Redfuse Communications Colgate Palmolive
2 Amazon Fire TV Launch Interactive Avenues Amazon Seller Services
3 National Geographic - Earth Live Isobar India NGC Network (India) Pvt Ltd
4 Durex - RexBot educates India's youth on healthy sex Interactive Avenues Reckitt Benckiser India
5 Star Plus: Star Duphar Mindshare India Star India Pvt Ltd
6 UBER - Issey Apni Hi Gaadi Samjho Performics UBER India
7 Autobot   Dainik Bhaskar Digital
E11. Most Effective Use of AI for a Campaign and Business Optimisation
Sr.no Campaign Agency Brand
1 How Boost used Data and Machine Learning to Identify & target kids online Mindshare India GSK Consumer Healthcare India
2 YousFeed - Personalisation Adgreetz & Dentsu webchutney Flipkart
3 How Johnson and Johnson’s helped new parents find quick solutions for baby care Interactive Avenues Johnson & Johnson India
4 AI at HDFC Bank   HDFC Bank Ltd
5 Talking Mannequin Dentsu Webchtney Shoppers Stop
6 Personalized Recommender System   Dainik Bhaskar Digital
E12. Best use of AR or VR
Sr.no Campaign Agency Brand
1 Mera Joota Hai Japani - India's First virtual reality video with spatial sound. Qyuki Flipkart
2 Entertainment Wish Karo, DishTV Karo Affle In Association with DishTV Zee Entertainment Enterprises Ltd
3 #StreetArt for the #ArtOfStreet Grapes Digital Maruti Suzuki
4 IBM Services Simulator at Gartner Symposium George P Johnson Experience Marketing IBM India
E13. Best Use of Experiential Tech for Digital & Physical Experiences
Sr.no Campaign Agency Brand
1 National Geographic - Earth Live Isobar India NGC Network (India) Pvt Ltd
2 Kaun Banega Crorepati JIO Play Along   Sony Pictures Networks India Pvt Ltd
3 IBM Services Simulator at Gartner Symposium George P Johnson Experience Marketing IBM India
4 Spiderman Association - Dell Inspiron 15 7000 series   Dell India Pvt Ltd
5 Autobot   Dainik Bhaskar Digital
E14. Breakthrough Technology as Part of a Campaign
Sr.no Campaign Agency Brand
1 Godrej HIT InteractionOne Solutions Godrej Consumer Products Ltd
2 CEAT Tyres creates a First Time Ingame Innovation to drive Road Safety message Isobar India RPG Group
3 Rakhi with Fabelle Madison Media ITC Ltd
4 Sa Re Ga Ma Pa Li'l Champs   Zee Entertainment Enterprises Ltd
5 Pizza Hut: Delivering a frictionless customer experience and driving footfalls through increased visibility SingleInterface Yum Brands
E15. Location-based or Proximity Marketing Campaign of the Year
Sr.no Campaign Agency Brand
1 Castrol CRB Mini Truck ka Shiksha Kendra Mindshare India Castrol India Pvt Ltd
2 Harpic - Banega Swachh India Affle In Association With Interactive Avenues Reckitt Benckiser India
3 India's First AI based SMS, S-Cross Grapes Digital Maruti Suzuki
4 Ford’s Digital Drive towards Customer Acquisition SingleInterface Ford Motor India
5 Geo Fencing   Pacifica Companies