27th and 28th June
Taj Lands End Mumbai


Agenda - Techmanch Conference - 2019
Theme : Generating Brand Energy Through Digital Experiences
June 27, 2019 (Day 1)
08:30--09:30 am Registration, Networking Coffee
9:45-10:00 am Opening Address Dr. Annurag Batra
Chairman & Editor-in-Chief, exchange4media and BW Businessworld
10:05-10:40 am Keynote Address Businesses of the Future
What are some of the traits & hallmarks that businesses must eye today to ensure future readiness & long-term success
Saugata Gupta
MD & CEO, Marico India

10:45- 11:45 am CMO Roundtable Personalization at Scale: Reality or Myth?
The digital age has come with the promise of personalizing marketing & communication at an unprecedented scale. But are we seeing these examples? What are the steps marketers should take to ensure true ‘personalization’
Session Chair:
Noor Warsia Group Editor – Marketing & Advertising
BW Businessworld & Digital Market Asia
Ajay Dang Jt Exec President & Head-Marketing, Ultratech
Vishal Subharwal Executive Vice President & Head of E-commerce & Digital Marketing - HDFC Life
Shantiswarup Panda CMO, Raymond Limited
M. Yeshwanth Nag Founder, The ThickShake Factory
11:50- 12:20 pm Keynote Address "Change before you have to" Vikas Agnihotri
Country Director, India Sales, Google
12:20 - 12:55 pm Super Session Are Brand Marketers truly leveraging User Engagements within apps? Session Chair :
Clyde Nunes Director- Sales - Truecaller
Shibu Shivanandan CEO & Founder - Pivotroots
Reilly Rebello Head Marketing - Zee5
Jahid Ahmed Digital Content & Marketing - HDFC Bank
Vishal Chinchankar CDO - Madison
Suvrita Saumya Sr. Manager Marketing Communications – Head Digital, CVBU- Tata Motors
12:55 - 2:30 pm Lunch
02:45 - 03:20 pm Keynote Address The Future of Marketing: How Technology is Changing Everything
In this immersive keynote, Tamara McCleary will take you into the future of not only life, but the future of marketing. Technology is changing everything. Martech and digital transformation has become the key to building a successful marketing program delivering exceptional customer engagement and experience. Harnessing the power of the latest technologies is delivering unique opportunities for marketing to take a power seat at the executive table by aligning marketing to business growth objectives.
Tamara McCleary
CEO, Thulium
03:25 - 03:40 pm Success Stories Marketing Lessons
Hear from chief of Future Retail on campaigns that scored high on the ROI index
Prachi Mohapatra CMO, FBB, Future Retail
03:45 - 04:20 pm Super Session Digital Marketing: Then, Now, Next
The year 1994 marked the birth of modern display ad and marketers have not stopped since in understanding & applying technology for better connecting with consumers. What are some of the milestones of the past & what do they indicate for the future
Session Chair :
Jayraj Jadhav Vice President, Head Marketing & Digital Business, TataAIG General Insurance
Sachin Killawala Director – Marketing, Nivea
Vivek Sharma CMO, Pidilite
Nipun Kaushal CMO, PNB Metlife
Shamsuddin Jasani Group MD, South Asia, Isobar
Pallav Jain Co CEO, Performics India
Sanjay Mehta Joint CEO- Mirum India
Mangesh Panditrao CEO, Shoptimize
4:25-4:45 pm Coffee Break
4:45-5:15 pm Spotlight session How to create Organisational Culture for Digital Transformation. Arthur Francisco Carmazzi
Global top 10 thought leader in organizational culture and Leadership
5:20- 5:35 pm Spotlight Session How WhatsApp could change the digital acquisition process completely Sabyasachi Mitter
Founder & Managing Director, Fulcro
5:40- 6:10 pm Expert Talk
The Transformation of Media in the Digital Era Atul Jalan
Founder, CEO & Managing Director, Manthan
6:10 pm End of Day 1
June 27, 2019 (Day 1)
1 12:30- 1:30 pm Turn Research Into Money
This masterclass will get each person to complete a structured and developed IDEA that will enhance their product, system or online business by creating and executing research around it to yield at least 3x more profit.
Masterclass by
Arthur Francisco Carmazzi

Global top 10 thought leader in organizational culture and Leadership
1:35-2:30 pm LUNCH
2 2:30- 3:30 pm Re:Think, Re:Frame your creative for digital Haani Mirza, Ignition Labs, Google India
3 3:30- 4:30 pm Content Marketing Strategy in 2019: How to Inspire, Connect and Achieve Results Masterclass by
Tamara McLeary, CEO, Thulium

Agenda - Techmanch Conference - 2019
Theme : Generating Brand Energy Through Digital Experiences
June 28, 2019 (2nd Day)
08:30 - 09:30 am Registration, Networking Coffee
09:30 - 09:45 am Welcome note
09:45 - 10:20 am Keynote Address Traits of Marketing Leadership
How the art and science of making change happen evolves in a digital first, tech led, data driven age
Thomas Barta
Author, Former Partner, McKinsey
10:25-10:55 am Special Address Breaking The Mould
Packing a punch to create powerful impact in a cutthroat, highly cluttered marketplace.
Ramakrishnan Ramamurthi
CEO, Polycab
11:00- 11:35 am Super Session The Essential Do's & Don'ts of Personalization
Is personalization achieved at the cost of privacy; what are some of the dos and don’ts to be followed for marketers to make the most of personalization in their marketing initiatives
Session Chair :
Rishi Sharma Assistant Vice President & Head Digital Marketing (Brand Liva), Grasim Industries Limited | Pulp & Fibre
Neelima Burra Country Marketing Director, HP
Gaurav Rajput Country Head- Brand and Marketing Standard Chartered
Pallavi Chopra Vice President- Brand & Head of Marketing, RedBus
Amaresh Godbole CEO, Digitas
Rohan Mehta CEO, Social Kinnect
Ravi Kumar, VP Partnerships, AdLift
Rashmi Putcha Co-Founder, Liqvd Asia
11:40- 11:55 am Spotlight session The Smile Effect of Technology Reena Mishra,
Senior Partner, Sales Executive , Microsoft Search Advertising, Microsoft
12:00- 12:30 pm Spotlight session Digital media & influencers: the Indian Consumer Story
Digital media is changing the landscape for marketers globally, especially in the FMCG sector. This has resulted in an evolved purchasing decision – digital media and consumer engagement are core factors influencing the end result. With new mediums of news consumption, advertising and marketing in place, marketers are constantly innovating new techniques to engage with consumers, while keeping the traditional marketing ideology in place.
Suhail Sameer
CEO , RP Sanjiv Goenka group
12:35- 2:00 pm Lunch
2:15-2:45 pm Celeb Talk The State of Influencer Marketing & Way Ahead... Session Chair:
Ankit Vengurlekar Editor, Tech2
Dhvani Bhanushali
RJ Vrajesh Hirjee
Amish Tripathi
DJ Suketu
Beer Biceps | Ranveer Allhabadia
2:50- 3:20 pm Spotlight session The Value of an Impression Dhruv Dhawan
Group Head- Accelerator Business, Google India
3:25-4:00 pm Recharging Break
4:15-4:50 pm Valedictory Address Future Ready Organization Mr. Suresh Narayanan
Chairman & Managing Director-Nestle India
05:00- 6:30 pm Registration for the IDMA Awards
6:30 pm onwards IDMA 2019 Awards ceremony followed by Cocktails & Dinner
June 28, 2019 (2nd Day)
1 12:30- 1:40 PM Winning as a Digital Leader
- Learn the key skills to make change happen as a digital leader
- The 12 Powers of a Marketing Leader
- Why leading marketing isn’t the same as doing marketing
Thomas Barta
Author, Former Partner, McKinsey


Fireside chat with
Pradeep Dwivedi
Former CEO- Sakal Media Group
1:40-2:30 pm LUNCH
2 2:30- 3:30 pm Big Data Driven Media Planning: A Brand's Story' Amit Gupta, GM- India, Zapr
3 3:30- 4:30 pm Crafting your legacy through a Powerful Personal Brand Masterclass by Tamara McLeary, CEO, Thulium
4 4:30- 05:15 pm Augmented Reality and the Future of Marketing: What Marketers Need to Know’

Suresh Thankavel
Founder & CEO, Augray