#e4mIDMA
#TechManch
27th and 28th June
Taj Lands End Mumbai
AGENDA
| Agenda - Techmanch Conference - 2019 | |||||
| Theme : Generating Brand Energy Through Digital Experiences | |||||
| TIME | SESSION | TOPIC | SPEAKER(S) | ||
| June 27, 2019 (Day 1) | |||||
| 08:30--09:30 am | Registration, Networking Coffee | ||||
| 9:45-10:00 am | Opening Address | Dr. Annurag Batra Chairman & Editor-in-Chief, exchange4media and BW Businessworld |
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| 10:05-10:40 am | Keynote Address | Businesses of the Future What are some of the traits & hallmarks that businesses must eye today to ensure future readiness & long-term success |
Saugata Gupta MD & CEO, Marico India |
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| 10:45- 11:45 am | CMO Roundtable | Personalization at Scale: Reality or Myth? The digital age has come with the promise of personalizing marketing & communication at an unprecedented scale. But are we seeing these examples? What are the steps marketers should take to ensure true ‘personalization’ |
Session Chair: Noor Warsia Group Editor – Marketing & Advertising BW Businessworld & Digital Market Asia Ajay Dang Jt Exec President & Head-Marketing, Ultratech Vishal Subharwal Executive Vice President & Head of E-commerce & Digital Marketing - HDFC Life Shantiswarup Panda CMO, Raymond Limited M. Yeshwanth Nag Founder, The ThickShake Factory |
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| 11:50- 12:20 pm | Keynote Address | "Change before you have to" | Vikas Agnihotri Country Director, India Sales, Google |
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| 12:20 - 12:55 pm | Super Session | Are Brand Marketers truly leveraging User Engagements within apps? | Session Chair : Clyde Nunes Director- Sales - Truecaller Shibu Shivanandan CEO & Founder - Pivotroots Reilly Rebello Head Marketing - Zee5 Jahid Ahmed Digital Content & Marketing - HDFC Bank Vishal Chinchankar CDO - Madison Suvrita Saumya Sr. Manager Marketing Communications – Head Digital, CVBU- Tata Motors |
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| 12:55 - 2:30 pm | Lunch | ||||
| 02:45 - 03:20 pm | Keynote Address | The Future of Marketing: How Technology is Changing Everything In this immersive keynote, Tamara McCleary will take you into the future of not only life, but the future of marketing. Technology is changing everything. Martech and digital transformation has become the key to building a successful marketing program delivering exceptional customer engagement and experience. Harnessing the power of the latest technologies is delivering unique opportunities for marketing to take a power seat at the executive table by aligning marketing to business growth objectives. |
Tamara McCleary CEO, Thulium |
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| 03:25 - 03:40 pm | Success Stories | Marketing Lessons Hear from chief of Future Retail on campaigns that scored high on the ROI index |
Prachi Mohapatra CMO, FBB, Future Retail |
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| 03:45 - 04:20 pm | Super Session | Digital Marketing: Then, Now, Next The year 1994 marked the birth of modern display ad and marketers have not stopped since in understanding & applying technology for better connecting with consumers. What are some of the milestones of the past & what do they indicate for the future |
Session Chair : Jayraj Jadhav Vice President, Head Marketing & Digital Business, TataAIG General Insurance Sachin Killawala Director – Marketing, Nivea Vivek Sharma CMO, Pidilite Nipun Kaushal CMO, PNB Metlife Shamsuddin Jasani Group MD, South Asia, Isobar Pallav Jain Co CEO, Performics India Sanjay Mehta Joint CEO- Mirum India Mangesh Panditrao CEO, Shoptimize |
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| 4:25-4:45 pm | Coffee Break | ||||
| 4:45-5:15 pm | Spotlight session | How to create Organisational Culture for Digital Transformation. | Arthur Francisco Carmazzi
Global top 10 thought leader in organizational culture and Leadership |
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| 5:20- 5:35 pm | Spotlight Session | How WhatsApp could change the digital acquisition process completely | Sabyasachi Mitter Founder & Managing Director, Fulcro |
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| 5:40- 6:10 pm | Expert Talk |
The Transformation of Media in the Digital Era | Atul Jalan Founder, CEO & Managing Director, Manthan |
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| 6:10 pm | End of Day 1 | ||||
| KNOWLEDGE CENTRE | |||
| Sr. No | TIME | TOPIC | SPEAKERS |
| June 27, 2019 (Day 1) | |||
| 1 | 12:30- 1:30 pm | Turn Research Into Money This masterclass will get each person to complete a structured and developed IDEA that will enhance their product, system or online business by creating and executing research around it to yield at least 3x more profit. |
Masterclass by Arthur Francisco Carmazzi Global top 10 thought leader in organizational culture and Leadership |
| 1:35-2:30 pm | LUNCH | ||
| 2 | 2:30- 3:30 pm | Re:Think, Re:Frame your creative for digital | Haani Mirza, Ignition Labs, Google India |
| 3 | 3:30- 4:30 pm | Content Marketing Strategy in 2019: How to Inspire, Connect and Achieve Results |
Masterclass by Tamara McLeary, CEO, Thulium |
| Agenda - Techmanch Conference - 2019 | |||||||
| Theme : Generating Brand Energy Through Digital Experiences | |||||||
| TIME | SESSION | TOPIC | SPEAKER(S) | ||||
| June 28, 2019 (2nd Day) | |||||||
| 08:30 - 09:30 am | Registration, Networking Coffee | ||||||
| 09:30 - 09:45 am | Welcome note | ||||||
| 09:45 - 10:20 am | Keynote Address | Traits of Marketing Leadership How the art and science of making change happen evolves in a digital first, tech led, data driven age |
Thomas Barta Author, Former Partner, McKinsey |
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| 10:25-10:55 am | Special Address | Breaking The Mould Packing a punch to create powerful impact in a cutthroat, highly cluttered marketplace. |
Ramakrishnan Ramamurthi CEO, Polycab |
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| 11:00- 11:35 am | Super Session | The Essential Do's & Don'ts of Personalization Is personalization achieved at the cost of privacy; what are some of the dos and don’ts to be followed for marketers to make the most of personalization in their marketing initiatives |
Session Chair : Rishi Sharma Assistant Vice President & Head Digital Marketing (Brand Liva), Grasim Industries Limited | Pulp & Fibre Neelima Burra Country Marketing Director, HP Gaurav Rajput Country Head- Brand and Marketing Standard Chartered Pallavi Chopra Vice President- Brand & Head of Marketing, RedBus Amaresh Godbole CEO, Digitas Rohan Mehta CEO, Social Kinnect Ravi Kumar, VP Partnerships, AdLift Rashmi Putcha Co-Founder, Liqvd Asia |
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| 11:40- 11:55 am | Spotlight session | The Smile Effect of Technology | Reena Mishra, Senior Partner, Sales Executive , Microsoft Search Advertising, Microsoft |
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| 12:00- 12:30 pm | Spotlight session | Digital media & influencers: the Indian Consumer Story Digital media is changing the landscape for marketers globally, especially in the FMCG sector. This has resulted in an evolved purchasing decision – digital media and consumer engagement are core factors influencing the end result. With new mediums of news consumption, advertising and marketing in place, marketers are constantly innovating new techniques to engage with consumers, while keeping the traditional marketing ideology in place. |
Suhail Sameer CEO , RP Sanjiv Goenka group |
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| 12:35- 2:00 pm | Lunch | ||||||
| 2:15-2:45 pm | Celeb Talk | The State of Influencer Marketing & Way Ahead... |
Session Chair: Ankit Vengurlekar Editor, Tech2 Dhvani Bhanushali RJ Vrajesh Hirjee Amish Tripathi DJ Suketu Beer Biceps | Ranveer Allhabadia |
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| 2:50- 3:20 pm | Spotlight session | The Value of an Impression | Dhruv Dhawan Group Head- Accelerator Business, Google India |
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| 3:25-4:00 pm | Recharging Break | ||||||
| 4:15-4:50 pm | Valedictory Address | Future Ready Organization | Mr. Suresh Narayanan Chairman & Managing Director-Nestle India |
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| 05:00- 6:30 pm | Registration for the IDMA Awards | ||||||
| 6:30 pm onwards | IDMA 2019 Awards ceremony followed by Cocktails & Dinner | ||||||
| KNOWLEDGE CENTRE | |||
| Sr. No | TIME | TOPIC | SPEAKERS |
| June 28, 2019 (2nd Day) | |||
| 1 | 12:30- 1:40 PM | Winning as a Digital Leader - Learn the key skills to make change happen as a digital leader - The 12 Powers of a Marketing Leader - Why leading marketing isn’t the same as doing marketing |
Thomas Barta Author, Former Partner, McKinsey & Fireside chat with Pradeep Dwivedi Former CEO- Sakal Media Group |
| 1:40-2:30 pm | LUNCH | ||
| 2 | 2:30- 3:30 pm | Big Data Driven Media Planning: A Brand's Story' | Amit Gupta, GM- India, Zapr |
| 3 | 3:30- 4:30 pm | Crafting your legacy through a Powerful Personal Brand | Masterclass by Tamara McLeary, CEO, Thulium |
| 4 | 4:30- 05:15 pm | Augmented Reality and the Future of Marketing: What Marketers Need to Know’ |
Suresh Thankavel Founder & CEO, Augray |