Head - Digital Marketing & Commercial Effectiveness
Vice President, Head Marketing & Digital Business
Head, Digital Marketing
M Yeshwanth Nag
Head of Digital Marketing & Social Media
Assistant Vice President - eCommerce & Digital Marketing
Head - Digital Marketing Transformation
Tata Consultancy Services
Head, Digital Marketing & Product
Abhishek is the head of Digital marketing at American Express. Previously, Abhishek built and led the Digital marketing arm for Philips lighting and for Hero MotoCorp’s International business. With 9 years of experience across Digital marketing, Consumer research & analytics and an MBA from the Indian School of Business, Abhishek is one of those marketers who is industry agnostic and is able to fuse the distinct elements of Creative & Storytelling, Technology and Data to drive business growth.
Head of Media and Marketing Alliance
A Marketing professional with expertise in not only creating consumer facing communication but with complete knowledge of Media and key expertise across consumer understanding, touch point planning and optimisation. Aspire to excel and innovate with relevant and delightful solutions, keeping pace with the ever changing consumer needs and behavior, experience of 8+ years in marketing/media
Head Of Digital & Marketing, Client Experience And Data & Analytics Functions, India
Arnika Dixit is India head of Digital & Marketing, Client Experience and Data & Analytics functions for Citibank Consumer Bank. Arnika Joined Citi in July 2017. Prior to joining Citibank, Arnika was the Head of Marketing & Digital for all businesses of American Express in South Asia.
Head - Digital Marketing, L & T Infotech
Anurag Purohit is Head of Digital Marketing for L&T Infotech (LTI) who has been instrumental in revamping and building brand LTI in digital landscape.
In the pursuit of building the brand digitally Anurag’s focus areas are marketing automation, digital marketing and demand generation for LTI.
Being an industry veteran having rich experience of 17+ years in digital marketing Anurag was associated with Crème de la Crème of organizations across industries, like Dell, Future Group, Infosys, Everyday Health, Games24x7 to name a few. Interestingly, Anurag is an accidental digital expert starting his career as a Hindi copywriter with Lintas Advertising. Quite early while he was there, he sensed the disruptive change coming up in digital marketing and jumped into the bandwagon in 2001
With a zeal for Digital WOW factor Anurag likes to bridge the gap between creative & digital. He was recognized as Digital Marketer of the Year in IT last year and was also one of the Top 100 Digital Marketers in India for last couple of year. As an early entrant in digital field, Anurag got a chance to work on Inktomi, Overture and Altavista before Google ruled the search space.
Anurag is also founding member of NGO, Creativity Mission India, an initiative to help creative thinking and innovation efforts in India.
Manager, Communications, IIM Ahmedabad
Deepak Bhatt is a Communication, Media engagement and
publications professional. Currently he manages communications
at the Indian Institute of Management Ahmedabad (IIMA), one of
Asia’s finest B-schools. Before that, he was Vice President (Gujarat
Operations) at BW Businessworld magazine, one of India’s leading
Media Relations, Media Engagement, Communication Management,
Business Operations, Digital Marketing and Social Media Management.
At the IIMA, Deepak
1. Designs and implements the external and internal communication strategies
2. Contributes his expertise to building an agile, pro-active communication team and its systems
3. Guides the online engagement and global outreach program
Deepak is a go-getter, someone who brings about significant impact in businesses processes and outcomes.
He creates sustainable value and efficient systems wherever he works. His ability to think clearly and come
up with actionable ideas has hugely contributed to his work practice.
Achievements at the IIMA
A. Digital Platforms
The official IIMA Twitter handles, Facebook page, LinkedIn account and YouTube channel have all been
verified. Verification will grant authenticity and improve on-line engagement.
IIMA’s social media shot to no. 3 among World’s top Business Schools. Earlier it stood at rank 57th.
Increased follower base: Massively increased the follower-base (FB: 304,200 from just 6,800;
Twitter: 126,000 from 64,000). A jump of over 200%.
Launched faculty PODCAST series on iTunes and promoted #IIMA as No. 1 B-Schools in India.
Managing multiple social media accounts of various courses, conferences and events.
LinkedIn followers increased to 63,600 from 43,276 (Position shot to no. 1 among India’s top Business
Schools. Earlier it stood rank 8th)
The Official Instagram Channel has been launched and reaches 3000 people.
B. Digital & Print Media
Established strong public relations with over 97 national publications which include Newspapers,
Magazines, Online News Portals, Television media. Sharing correct information proactively has controlled
Better rapport: Improved relationships with National Editors and Principal Correspondents
Recognitions and Awards:
1. “Best Employee of the Month” at BW Businessworld Group
2. “Leadership Award in Project Management” by CE Worldwide
Before his current role at the IIMA, Deepak was Vice President (Gujarat Operations), BW Businessworld
magazine, one of India’s leading business magazines. He spearheaded the magazine’s growth and reinforced
its presence in the region during his tenure. Performed with 16 multi-functional brands (online & offline
products) like BW Businessworld, BW Accelerate, BW Books, BW CIO, BW Engage, BW Money, BW Wealth,
BW Events, BW Hotelier, BW Smart Cities, BW Applause and online brands like, www.exchange4media.
com Franchise Plus, IMPACT, Pitch, and Realty Plus.
Earlier, Deepak acted as a Strategic Management Consultant. His transformational insights, research-based
strategies and leadership qualities have made him a well-respected professional.
In the intervening time, he is pursuing various online certificates like Associate’s Degree in Technology
Entrepreneurship, Organizational Analysis, Globalization of Business Enterprise from Stanford University,
Certificate on Buddhism & Modern Psychology and Practical Ethics from Princeton University.
His various certifications include NLP Practitioner Certificate by Dr. Richard Bandler, OD Practitioner
Certificate by National HRD Network, Mind Mapping Practitioner Certificate by Tony Buzan, Master Coach
Certificate by Singapore Management University and Artificial Intelligence Certificate from University of
California, Berkeley. He studied various Executive Programs from IIM Calcutta, IIM Ahmedabad, XLRI
Jamshedpur, and National Law School of India University, Bangalore.
He has been recently invited to handle social media by “Global Entrepreneurship Summit 2016” which was
organized on June 22-24 at Stanford University, USA and “8th Global Peter Drucker Forum” at Vienna,
Austria which is planned on 17-18 November 2016, Entrepreneurship Conclave, “Startup Istanbul” on 6-10
October 2016 at Turkey, and “Asia Pacific Corporate Communications Summit” on 27-28 October, 2016 at
Head - Digital Marketing & Commercial Effectivenes, GSK
Gurpinder is a Commercial Transformation professional with over 15 years of experience in healthcare. He has been into transformation roles in Pharmaceuticals from almost a decade now with the key objective to reinvent pharma commercial model in this digital age. He is passionate about delivering digital experiences to Healthcare Professionals & Consumers. In his current role of Head - Customer Engagement at GlaxoSmithKline (GSK) India, he is responsible for Digital Marketing & Commercial Effectiveness for Pharmaceuticals & Vaccines Business. Gurpinder has worked at various roles in Sales and Marketing with Pharma giants like Wockhardt, Cipla & Sun Pharma. He created space for Digital in the organizations and successfully integrated the same to the DNA of traditional Pharma Marketing. A strong believer of challenging the status-quo and continues to experiment with new marketing models.
Head of Digital Marketing & Social Media, Café Coffee Day
Nikhil has 14 years of experience in strategizing, planning, and executing award-winning social media and digital marketing programs across verticals. He is currently the head of digital marketing & social media at Cafe Coffee Day. His areas of expertise include social media marketing, online reputation management, digital marketing, advertising, and crisis communications.
In his previous role, he headed the Digital, Social Media, and Analytics practice at Brave New World, an integrated communications agency, and some of his clients there included Myntra, FreshMenu, Wildcraft, Reliance Trends, The Roadster Life Co., Assetz Real Estate, Total Environment, and Infosys.
In his previous roles at Ogilvy & Mather (Mumbai) and Indegene Lifesystems (Bangalore), he has led the strategy and planning for leading healthcare brands, start-ups, and non-profits.
Assistant Vice President - eCommerce & Digital Marketing, HDFC Life
I am seasoned Digital MarTech-er with an experience of over 13 years. I am currently heading eCommerce and analytics Channel at HDFC Life. In my current role, I am I am responsible for digital marketing, generating revenue via Online Channels, optimization of the campaigns using data driven marketing strategies and driving new digital innovations like Voice, regional languages, DMP and many more. I also work closely with various departments to help them adopt digital practices and learnings that we have experienced in order to drive better ROI & bring efficiency. My ambition is to create a single view of the customer across the organization to deliver better results, reduce cost spillovers and improve customer satisfaction. Prior to HDFC Life I was with ICICI Prudential & ApnaLoan. The work myntra that I follow always - "Success & Failures are part of life. Just aim high, have faith in yourself, be positive and work smart"
Head, Digital Marketing, Dabur India
Kapil Ohri, has more than 14 years of experience in digital media across digital transformation, digital strategy, media planning, programmatic advertising and content. He has recently moved to Dabur India and is leading the digital agenda. Prior to this he has worked with organizations like Arvind Lifestyle, Mindshare, Ogilvy, afaqs! and FCB Ulka and has worked on digital marketing for categories like FMCG, Consumer electronics, Home appliances, Automobile and Aviation etc. Kapil has also authored a series of books titled – The Curious Digital Marketer.
M Yeshwanth Nag
Co-Founder, The ThickShake Factory
Mr. M Yeshwanth Nag is the Co-Founder of The ThickShake Factory – India’s 1st Premium ThickShake Brand. The ThickShake Factory has been a pioneer in the concept of specialty retailing of Shakes. Incepted in December 2013, in Hyderabad with a single store bootstrapped with a personal loan, the brand has steadily grown to 105 stores by March 2019.
Mr. Yeshwanth, 31, is an engineer from JNTU, post which he did a Post Graduate Diploma in Management from Xavier Institute of Management, Bhubaneswar & IESEG School of Management, France. He had worked with Tata Consultancy Services for a year before plunging into entrepreneurship. Creation of jobs and adding value to the economy is the driving force which inspired him to start his own business. He is also the founder of Citron Mobility Private Limited, an Indian technology start-up company.
Mr. Yeshwanth is the recipient of the following prestigious awards:
- Business World NASSCOM 40 Under 40 Awards, 2017 (40 Business leaders under the age of 40) - TV5 Business Leader of the Year Award 2017 presented by Honorable Governor of Maharashtra.
- Exceptional leader of Excellence Award - Women Economic Forum, 2018
- Most Talented Food Industry Leaders, 2019 at Asia Food Congress & Awards
He is a prominent thought leader in the F&B sector and has spoken at multiple forums like:
- T Hub, Hyderabad (India's biggest Start-up Business Incubator)
- Narsee Monjee Institute of Management Studies, Mumbai (NMIMS)
- International Institute of Information Technology, Hyderabad
- Jagriti Yatra (World’s longest train journey for entrepreneurship)
- Utkarsh Yatra (Entrepreneurship journey)
- Food & Beverages Conclave & Expo, 2017
- Exchange4Media Applause Awards, 2017
- SME Growth Leadership Conclave, 2017
- Women Economic Forum, 2018
- India Food Forum, 2018
- Indian School of Business – ISB Entrepreneurship Journey, 2018
Head - Digital Marketing Transformation, Tata Consultancy Services
A Digital Marketing & Transformation Leader with over 18 years of experience. He specializes in Digital Marketing Communications, Marketing Transformation and Online Sales across functions in Banking, Insurance and Technology.
With Business & Metrics performance as a focus, he has consistently melded together online transformation platforms, techniques and approaches to construct new and exciting ways of generating revenue from the digital medium - Online, Mobile & Social channels across Global Markets
His work has been recognized by industry experts and thought leaders in the B2C and B2B industries.
- Awarded "50 Most Influential Digital Marketing Leaders" by CMO Asia
- Awarded "50 Most Influential Digital Marketing Leaders" by CMO Asia
- Awarded "100 Smartest Digital Marketing Leaders" by World Digital Congress & CMO Asia
He presently works as Head - Digital Marketing Transformation & Marketing Automation leading the Digital Marketing Strategy and the Marketing Transformation Roadmap for Tata Consultancy Services
Vice President, Head Marketing & Digital Business
Head of Marketing and e-commerce in current role. #BusinessLeader #Marketer with experience across #e-Commerce #DigitalMarketing #MarketingAutomation #InsureTech & #DigitizationStrategy.
Speaker & awards Jury at industry forums like IAMAI, MMS & DMAi and actively #Mentoring startups & student
Being regular a long distance runner, Goal setting, Persistent training and Challenging myself to improve the previous records are few of the things that I follow in my professional life too.
I'm a strong believer of ‘Marketing as a Strategic function’ and in last few years I'm part of multiple strategic projects such as market expansion, category launch, setting up new businesses and digital transformation. In 15+ yrs of my career as a Digital Marketing professional I've transitioned from a single person managing digital media, into an influencer-facilitator for cross functional teams to currently being P&L owner for e-channel leading separate unit of Digital business.
The 3 F’s that drive me otherwise are Food, Friends and Family
Sr. Vice President - Marketing and Digital
I am a digital marketer, excelling at the amalgamation of brand marketing, technology and data analytics. An enterprising professional, I come with 15+ years of corporate experience across consumer (FMCG/FMCD), telecom and new media domains.
Since July 2017, I was headhunted as part of the Executive Office to lead and envision a comprehensive digital transformation strategy for the entire HMC, A Hero Motors Company group. Here, I am instrumental in planning and executing seamless change management across various global geographies working closely with multiple strategic business heads.
Prior to this, I was Senior Manager – Digital Marketing and CRM for Jubilant Agri and Consumer Products where I was credited with proactively planning and implementing best-use practices in marketing communications across mediums – trade, digital, mobile, ATL and BTL to deliver >35% augment in sales volume.
Equipped with a Post Graduate Degree in Business Management combined with a digital and social media specialization from IIM, Bangalore; I had been associated with Vodafone India and HCL Infosystems managing brand communications and product/consumer marketing, evangelizing new media as the key driver of growth.