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Digital Is The New Game
What is this hype about digital disruption? Has it really changed if yes what has changed?
We are in that era today where everybody uses digital in some form or the other. Everybody is turning towards digital in order to promote and build a platform to launch their business via digital marketing. Digital processes are making life easier to promote as there isn’t a requirement of field force to promote what you got.
India today is growing at lighting fast speed in the digital context and has a vision itself to transform India though the Digital India initiatives.
Why is this happening an obvious answer there is huge shift from field force marketing to Email Marketing to Social Media Marketing and finally IOT overtaking the entire game and setting new standards to digital marketing.
Internet Of Things is the Digital Disruptor for Digital Marketing
The introduction of IoT devices into an increasing number of areas of our life seems like the natural progression of technology.The prominence of these devices is changing industries and how they operate, including digital marketing. This digital disruption requires that professionals in the industry start taking the inevitability of IoT technologies more seriously, as they will not only impact consumer behavior, but the marketing platforms used to grab their attention.
Is Internet Of Things Affecting Businesses?
IoT is affecting business and yes for the good. With the help of IoT business would be and are in a position to collect large amount of data on consumers.
The right use of data would help us gaining the musvh needed productivity, revenue, reduce operating cost and yes of offcourse develop new products. IT becomes extremely important as to how do we capitalize on the power if IoT.
Endless Potentials: IoT + Digital Marketing
As marketers it is always our job to stay ahead of the ‘consumer’ curve, recognize trends before they ‘trend’, and know what the consumer is going to want before they know themselves. We’re able to do this by gathering data, analysing the information and making predictions of consumer behaviours and preferences.
If we as marketers aren’t thinking ahead, we are lagging behind! With the IoT, we will have a tool well beyond our standard Google Analytics, SEMrush, and SEOclarity to pull consumer behaviours. We will be able to predict when a consumer may shop at a specific retail outlet, or dine at a particular restaurant, attend a cultural event, or stop off at the gym.
Get Ready And Book Your Seats now for #E4MIDMA the 4th #TechManch 2019 to be held in June this year and get ready to unleash the full potential of IoT