AGENDA
| Day 1 ( 27th August 2020 ) | ||
| Time | Session | Speaker(s) |
| 3:45 pm - 4 pm | Welcome Address | Dr. Annurag Batra - Chairman & Editor in Chief, exchange4media & BW |
| 4 pm - 4:30pm | Keynote Session Navigating uncertainty through Marketing and digital transformations |
Amit Syngle - MD & CEO, Asian Paints |
| 4:30 pm - 5:00pm | Keynote Session 7 ways digital is shaping cultural and consumer behaviour in India |
Sapna Chadha - Senior Director Marketing, Google India & SEA |
| 5:00 pm - 5:45 pm | Panel Discussion - Changing Marketing Mix In Accelerated Digital Adoption |
Pawan Sarda - Group CMO (Marketing, Digital & e-commerce), Future Group India
Mr. K. R. Venkatadri - Chief Operating Officer - Nutrition Sciences, Tata Chemicals Session chair Shamsuddin Jasani - Group MD, South Asia, Isobar |
| 5:45 pm - 6:15 pm | Keynote Session - The New Frontier of Brand Strategy and Digital Engagement |
Suparna Mitra - CEO, Watches & Wearables Division, Titan |
| 6:15 pm - 6:45 pm | Keynote Session The Great Opportunity: Leveraging Human Experiences & Reinvention in COVID/Recessionary Times |
John Sheehy - Global Brand President, Starcom Worldwide |
| 6:45pm | End of Day 1 | |
| Day 2 ( 28th August 2020 ) | ||
| Time | Session | Speaker(s) |
| 4pm - 4:30pm | Keynote Session - The future of marketing |
Laurent Ezekiel - Chief Marketing & Growth Officer, WPP |
| 4:30 pm - 5:15pm | CMO SESSION (Panel Discussion) Digital Strategies to Survive and Thrive in the New Normal Marketing leaders in this session examine the extreme changes in the customer journey in the recent months and how they have adjusted their digital marketing strategy to adapt to them. The major points it will cover are: - How consumer behaviour is changing during this big shift and what the new customer journey looks - What industries in India are getting it right, or struggling to adapt
- Strategic options for marketers to adapt for success |
Ajay Kakar - CMO, Aditya Birla Capital Siddhartha Butalia - CMO, Air Asia India Dilen Gandhi - Sr. Director and Category Head- Foods, PepsiCo India Moksh Chopra - CMO, KFC India Nidhi Hola - Director Integrated Marketing, Microsoft Ruchira Jaitly - CMO, HMD Global Session Chair Vivek Bhargava - CEO, DAN Performance group, Dentsu Aegis Network |
| 5:15 pm - 5:45 pm | Keynote Session Digital Marketing in the Time of Crisis |
Raja Rajamannar - Chief Marketing & Communications Officer and President, Healthcare, Mastercard |
| 5:45 pm - 6:05 pm | Speaker Session - Digital marketing aligned to classical marketing. |
Arvind Bhandari - Executive Vice President, Director Nutrition South Asia Region, Nestle |
| 6:05 pm - 6:20pm | Speaker Session - "The best-kept Secret" |
Tamanna Dhamija - CEO and Co-Founder - Convosight |
| 6:20 pm - 6:30pm | Introduction to IDMA Awards | Dr. Annurag Batra - Chairman & Editor In Chief, Business World, exchange4media |
| 6:30 pm Onwards | Virtual IDMA 2020 Awards Ceremony | |