28th August, 2020


Day 1 ( 27th August 2020 )
Time Session Speaker(s)
3:45 pm - 4 pm Welcome Address Dr. Annurag Batra - Chairman & Editor in Chief, exchange4media & BW
4 pm - 4:30pm Keynote Session
Navigating uncertainty through Marketing and digital transformations
Amit Syngle - MD & CEO, Asian Paints
4:30 pm - 5:00pm Keynote Session
7 ways digital is shaping cultural and consumer behaviour in India
Sapna Chadha - Senior Director Marketing, Google India & SEA
5:00 pm - 5:45 pm Panel Discussion - Changing Marketing Mix In Accelerated Digital Adoption Pawan Sarda - Group CMO (Marketing, Digital & e-commerce), Future Group India

Mr. K. R. Venkatadri - Chief Operating Officer - Nutrition Sciences, Tata Chemicals

Session chair
Shamsuddin Jasani
- Group MD, South Asia, Isobar
5:45 pm - 6:15 pm Keynote Session
- The New Frontier of Brand Strategy and Digital Engagement
Suparna Mitra - CEO, Watches & Wearables Division, Titan
6:15 pm - 6:45 pm Keynote Session
The Great Opportunity: Leveraging Human Experiences & Reinvention in COVID/Recessionary Times
John Sheehy - Global Brand President, Starcom Worldwide
6:45pm End of Day 1
Day 2 ( 28th August 2020 )
Time Session Speaker(s)
4pm - 4:30pm Keynote Session  -
The future of marketing                        
Laurent Ezekiel - Chief Marketing & Growth Officer, WPP
4:30 pm - 5:15pm CMO SESSION (Panel Discussion)
Digital Strategies to Survive and Thrive in the New Normal
Marketing leaders in this session examine the extreme changes in the customer journey in the recent months and how they have adjusted their digital marketing strategy to adapt to them.

The major points it will cover are:

- How consumer behaviour is changing during this big shift and what the new customer journey looks

- What industries in India are getting it right, or struggling to adapt

- Strategic options for marketers to adapt for success

Ajay Kakar - CMO, Aditya Birla Capital

Siddhartha Butalia - CMO, Air Asia India

Dilen Gandhi -  Sr. Director and Category Head- Foods, PepsiCo India

Moksh Chopra - CMO, KFC India

Nidhi Hola - Director Integrated Marketing, Microsoft 

Ruchira Jaitly - CMO, HMD Global

Session Chair
Vivek Bhargava
 - CEO, DAN Performance group, Dentsu Aegis Network
5:15 pm - 5:45 pm Keynote Session
Digital Marketing in the Time of Crisis
Raja Rajamannar - Chief Marketing & Communications Officer and President, Healthcare, Mastercard
5:45 pm - 6:05 pm Speaker Session -
Digital marketing aligned to classical marketing.
Arvind Bhandari - Executive Vice President, Director Nutrition South Asia Region, Nestle
6:05 pm - 6:20pm Speaker Session -
"The best-kept Secret"
Tamanna Dhamija - CEO and Co-Founder - Convosight
6:20 pm - 6:30pm Introduction to IDMA Awards Dr. Annurag Batra - Chairman & Editor In Chief, Business World, exchange4media
6:30 pm Onwards Virtual IDMA 2020 Awards Ceremony