Head Digital Marketing, Standard Chartered Bank
Amit Deorukhkar is one of the industries veterans in the space of Marketing and entered the Top 50 Most Influential Digital Marketing Leaders list by World Marketing Congress in 2018.
He currently leads the Digital Marketing and Content team at Standard Chartered Bank, prior to which he was heading Digital Media & Acquisition at ICICI Bank wherein he spearheaded the banks digital business strategy to drive consideration and advocacy using digital media and technology.
At ICIC Bank, he was also a part of the core team to drive the product & platform designs leading to achieve the Banks’ digital road-map and enabling group companies on their path to digital transformation. The role included to improve; design, usability, content and conversion points of key digital assets, thereby creating a unique digital ecosystem along with internal stakeholders and external partners to support the Banks digital landscape.
Amit also led a group level team to implement attribution and multi-channel models on Google Analytic for a one-view of the entire customer journey
He brings with him wide and deep industry experience of over 17 years with expertise in multi-channel marketing programs be it digital, traditional, direct marketing, social media strategies, online reputation management, data analytics and decisioning processes. Amit’s strength lies in building and scaling up businesses and managing them successfully on the back of strong motivated teams, business relationships, technologies and efficient processes.
An enterprising, passionate go-getter throughout his career. He was an integral part of a start-up, Chaupaati Bazaar, India's 1st phone commerce platform started in 2008 which was later acquired by Future Group in 2010. Soon after that, he founded Bookstok Media Pvt. Ltd. (2011), a publisher enabled reading applications (e-books and e-magazines) for IOS and Android mobile device.
As a professional, Amit is committed to the dynamic digital story of the Indian Advertising and marketing industry and through his wide spectrum of work experience across all media formats, is well positioned to play an important role in the digital disruption of the marketing sector.
A calm demeanour, a doting father, cycling enthusiast, a photography enthusiast, Amit dreams of traveling around the world in a custom-made road-tripping van!
Chief Marketing & Digital Officer, Pramerica Life Insurance
An IIM Calcutta and Delhi College of Engineering alumnus, Mr. Anshuman Verma is the Chief Marketing & Digital Officer at Pramerica Life Insurance (Prudential of America). His core expertise lies in building strong business strategies and aligning them with marketing technology.
With the domain expertise in financial services, telecom and consumer product categories, Anshuman has created competitive advantages across organisations with a start-up mindset.
In a career spanning over two decades, Anshuman has led multicultural and multinational teams, created strong businesses and compelling brands. He has held important positions at organizations like Bharti Airtel, Commercial Bank of Ceylon (Sri Lanka), DU Telecom, Saudi Telecom Sapphire and HSBC Canara Life Insurance.
At Bharti Airtel as head of segmentation (mobile, fixed and enterprise) Anshuman created & implemented a pan India segmentation strategy with a sharp identification of consumer & business segments for Airtel. He successfully implemented turnaround strategies at the Commercial Bank of Ceylon, Sri Lanka, which helped the bank in garnering the highest Profit after tax (PAT) in its history and highest growth in fee income. At the Bank of Ceylon, Anshuman was instrumental in driving the growth strategy that resulted in the bank becoming the most profitable bank in Sri Lanka and also the 2 nd highest in terms of market capitalization in the country. For showing phenomenal performance, the bank was adjudged the 5 th most valuable brand in Sri Lanka by Brand Finance. He has also contributed significantly in global projects with companies like DU Telecom (Dubai) and led digital services growth at Saudi Telecom.
During his free time when he is not building strategies, Anshuman catches up on his enthusiasm for reading and current affairs.
Head Of Digital - Strategy and Media, ITC Limited
A Marketer with varied experiences in managing and thinking about brands both as a brand owner and a strategic planner. Have amassed great learnings along the way in creating, managing and re-imagining brands across traditional and digital spaces. Have nurtured keen interest in the start up space, e commerce and all things technology.
Head Of Digital (SM), Pernod Ricard India
I have 14 years plus experience in digital marketing, with a penchant for building digital/ transformational practices teams in different organizations.
Digital practices developed over the years led to some of the most successfully marketing campaigns, social media communities, content best practices all while driving top line revenue growth across different core sectors like FMCG, Telecom and Alco Bev.
Identifying Digital Power Brands and Creating Business Focused Results Has Been A Corner Stone Of My Journey So Far.
A Few Industry Recognitions Over Year
- Awarded DIGITAL MARKETER OF YEAR 2017 by mCube Master of Modern Marketing 2017
- Awarded the Most Influential Digital Marketing Leader In India 2015 WMC, CMO Asia.
- A few of the marketing campaigns done by me were picked by Google and IIM as case studies in transformation marketing using content.
- Speaker in many industry forums by India Digital Summit By IAMAI and guest lecture in India’s top MBA colleges.
- Part of India’s Only FMCG Campaign Featured In An Official Google Case Study
- Vatika #Braveandbeautiful Campaign Won Gold in Direct Response Digital at Goa Fest 2015 And the Grand Prix
- Mobile Site M. Mybeautynautrally.Com Was Awarded the Best Mobile Site And Best CRM Initiative At Mobile Marketing Association Of India 2014 Smarties Award
- M.Mybeautynautrally.Com Site Won Gold Again At The IDMA 2015 Awards In The Mobile And Tablet Category
- #700se7kandam Campaign for Sanifresh Best Use Of Social Networks Under Social Media Category At IDMA 2015 Awards.
- Dabur Gulabari #amprettytough is our second Viral Campaign
- Spear Headed Instant Digital Gratification on Mobile With Real Time Mobile Phone Tops Up Using Unique Code Number Mechanism- With Coca Cola
GM - Digital Business & Strategic Partnerships, Sony Music Entertainment
A result-oriented professional with over 14 years in diverse roles distinguished by commendable performance in Digital Marketing & Strategy, Data & Analytics, Media Sales, and Brand Solutions.
Bhavna has also played the role of an Entrepreneur and has founded a payments & loyalty startup CheersOye, funded by HNI investors, and later the technology was licensed out to a health tech startup.
She has been a consultant to various startups and has helped them grow from the incubation phase to Series A funding.
She has travelled extensively across the globe and worked with clients as a consultant for digital strategy across North America, Europe, New Zealand and South East Asia.
During her stint at Yahoo, she has worked closely with clients across genres such as Flipkart, Myntra, Amazon, Parle, Procter&Gamble, Volkswagen, Vodafone, to help them roll out their digital marketing initiatives.
She has been an eminent speaker at various marketing forums such as TAVF (The Activated Venues Forum) GYMF (Global Youth Marketing Forum).
She has been a guest speaker at universities such as IIM- Jammu, Bennett University, TAPMI (Mangalore), NMIMS (Mumbai), VIIT E-cell(Pune), Chitkara University (Chandigarh), and many more.
She was also a jury member in the finale at EMVIES’2018
Corporate Professional with 15 years of extensive experience in FMCG, Power & Transmission, Food & Agri-business, pharmaceutical, advertising, media and education. I have performed various management roles and strategized internal processes in collaboration with Chairman, Executive Director, CEOs and function leaders across multiple sectors. Mr. Bhatt is currently heading communication, media relations, advertising and digital marketing for Indian Institute of Management Ahmedabad (IIMA). The work involves strategizing, designing and implementing all communication and outreach activities for IIMA. He held management positions at various companies including BW Businessworld, Kalpataru Power, Gujarat Samachar, Zydus Cadila and Havmor Ice Cream Ltd.
Vice President & Head- Digital Marketing, Sharekhan
Experienced Digital Marketing & Digital Transformation professional with over 14 years’+ experience, in diverse sectors ranging from Retail, E-commerce, Cement, Hospitality and BFSI, in diverse roles from selling cement, setting up ecommerce websites, building strategic alliances, strategizing and executing for data-driven and ROI-oriented marketing, envisaging and executing go-to market and digital transformation strategies & building digital teams from zero to one. A student for life and believes Digital is Easy.
Girish J. Kalra
Sr. Vice President - Marketing & Corporate Communication, ICICI Lombard
Girish J. Kalra has over two decades of experience in marketing and media communication across traditional and digital channels. He has spent 18 years in the financial services industry. Girish has been associated with ICICI Lombard for the last seven years, starting as Vice President - Corporate Communication.
At present, as Senior Vice President, he heads Marketing and Corporate Communication at ICICI Lombard in Mumbai.
Girish is responsible for developing strategy and activity roadmap for marketing and corporate communication in a way that ensures optimum visibility for the company’s products such as Health Insurance, Motor Insurance, Travel Insurance, Home Insurance and Financial Inclusion Group. He has the additional responsibility of handling industry-level projects that involve mass media campaigns to increase awareness about General Insurance.
Prior to joining ICICI Lombard, he was associated with Mirae Asset Global Investments from inception, spearheading marketing and corporate communication. In the past, he has also worked with Franklin Templeton Investments and Pidilite industries.
Girish has been the recipient of numerous awards and recognitions, including the 'Silver' Effie Award for a Health Insurance campaign 'Tension nahi, insurance lijiye' and the Kyoorius Awards - Mamma Elephant Award, where ICICI Lombard's #Iwilldriveyouhome campaign across online and offline media fetched the Mamma Elephant and 3 Baby Elephant awards.
General Manager - Marketing (Digital, Acquisition & Growth), Swiggy
Gokuldas, has more than 10 years of experience in performance marketing and currently leading the acquisition and growth charter at Swiggy. He honoured to be featured as one of the Top 30 Digital Marketers by Digiplus ET Brand Equity 2020.
He has successfully applied innovative marketing strategies to some of the biggest brands in India and worked with early-stage start-up’s - globally and locally to drive customer acquisition, market share, engagement and retaining customers.
His current role at Swiggy is to lead the acquisition & growth team at Swiggy to drive new customer acquisition, retain customers, drive digital performance marketing and work with stakeholders to drive key metrics that drive imperishable growth.
Prior to Swiggy, he was part of Ogilvy & Mather's digital wing (Neo@ogilvy) and got the opportunity to work with the largest brands like IBM, Vodafone, H&R Block, L&T Finance etc to drive their digital efforts.
Vice President and Head - Digital, Content and Social Media Marketing, HDFC Bank
Jahid Ahmed is an astute Digital Marketing professional with over 14 years of experience in the BFSI sector. He has been instrumental in institutionalising Data driven Digital Campaigns, Mar-Tech and Transformation set ups across various BFSI organisations.One of the early adopters of Content led marketing, he has used content strategies to drive brand salience and consideration The winner of CMO Asia's ‘Top 50 most influential Marketing Professional' in BFSI Category, he is also an ardent Digital evangelist, speaking in multiple forums like IAMAI, Adobe Symposium, Facebook community, Exchange 4Media forums, etc
Jahid is currently heading Digital and Content Marketing at HDFC Bank where he looks after Online Acquisition ,Website innovation, Analytics, Social Media listening and Content marketing.His Digital Mantra is to drive hyper personalised relevance in customer's digital journey by seamlessly weaving Channel Orchestration, Design and Tech innovation.
Head, Digital Marketing, Dabur India
Kapil Ohri, has more than 14 years of experience in digital media across digital transformation, digital strategy, media planning, programmatic advertising and content. Currently, he is leading digital marketing at Dabur India. Prior to this he has worked with organizations like Arvind Lifestyle, Mindshare, Ogilvy, afaqs! and FCB Ulka and has worked on digital marketing for categories like FMCG, Consumer electronics, Home appliances, Automobile and Aviation etc. Kapil has also authored a series of books titled – The Curious Digital Marketer.
Vice President - Digital, Tata Capital
A digital first marketer with over 20 years of extensive cross-functional experience in digital transformation, driving online sales and service excellence. Kaushik has been at the forefront of the digital transformation journeys of organisations like Tata Capital & UTI Mutual Fund. He has set up digital businesses for Retail & Commercial banking consumers from scratch in various organisations and in his current role is driving digital initiatives at Tata Capital. He calls himself a “digital- first marketer” as prior to the advent of the digital-social-mobile era he was happily honing his skills in Sales and Service functions of organisations like Standard Chartered Bank and ICICI Bank. An out-of-the-box thinker with a flair for identifying & adopting emerging trends, he has gained a rich and varied experience across NBFC, Consumer Banking, Asset Management and SME Banking spaces during his professional career. A passionate foodie and a hardened sport lover, his passion is to leverage all things digital to improve the customer experience.
He is a recipient of 100 Smartest Digital Marketing Leaders by World Digital Marketing Congress in 2019, Big 40 NBFC Award Winner of 2019 at the World AI BFSI & NBFC Show and “50 Best Digital Marketing Professionals” for 2014, 2017 ad 2018 presented by World Marketing Congress and CMO Asia.
Digital Transformation Lead--India, Del Monte Foods, Inc.
Brand and Marketing professional with over 10+years of experience which includes Digital, ATL & BTL. Worked for brands like Naukri and Dishtv, currently working with Del Monte India and leading their Media and Beverage category. Been Instrumental in key launches, planning & executing growth strategies.
Vice President & Head – Media & Digital at Star Sports
Experienced Media & Digital Marketing professional with over 18 years’ experience, in diverse roles from media planning, sales strategy, business planning, envisaging and executing content & marketing strategies, & currently spearheading complete IMC function for Star Sports – building the biggest sporting platform in India.
Chief Digital Officer, Aditya Birla Chemicals Fertilizers and Insulators
Namrita is a senior strategic executive with CXO level success in leading organisations transform their businesses leveraging digital and technology
A digital evangelist, her forte lies in creating competitive advantage for organisations by re-defining business models, re-imagining customer experiences, re-engineering business processes, building people capabilities and orchestrating shifts in mindsets and organisation culture
With a career spanning two decades, Namrita has been both an entrepreneur and worked with MNCs and Indian conglomerates across sectors – chemicals, fertilizers, insulators, automotive manufacturing and retail, logistics, travel and hospitality dotcom and technology in USA, Europe and India
Currently, she is the Chief Digital Officer at the Aditya Birla Group. Prior to this she led Mahindra Group and Taj Hotel’s multi-million-dollar business transformations
Namrita is a Certified Customer Experience Professional and a Certified Corporate Director and leverages both capabilities to advise boards on digital, technology and customer experience
A regular speaker at international and domestic conferences, she speaks on all things digital, technology, customer experience, startups and leadership.
You can follow her on Twitter (@namritamahindro) or connect with her on LinkedIn
Head Of Media, L'Oréal
A marketing professional with extensive experience in Digital and traditional media strategy and a proven track record of consistent media deliveries and large teams. Currently work as the National Media & Digital Head at L’OREAL India working on large brands like Garnier, Maybelline, L'OREAL Paris, NYX and professional division. It’s been more than 10 years of my career working as media planning & buying expert with focused digital marketing and research expertise in FMCG (Unilever) and Telecom (Vodafone). Currently I am part of L’OREAL India’s national brand team heading the digital and traditional media for the brand.
In his 10+ years of work experience he has worked as Media and marketing expert across various advertisers like Vodafone, HUL & Future Groups. His last role of Sr. Media Director of the most complex and challenging category in FMCG - Hair Care, he was responsible of leading media planning of brands like Clinic Plus (India's no. 1 Shampoo brands), Dove, Sunsilk, TRESemme, Clear Anti Dandruff and Brylcream. He has been as Strategist at TAM Media India Pvt. Ltd for more than 3 years prior to joining Mindshare.
Neel Pandya has done his MBA specializing in Marketing in 2006-2008. He has been awarded as "Young Emvie of the Year" by most recognized advertising forum in the country. He also has been nominated as Young Achiever across South Asia for his work at Mindshare in the year 2013.
Key Skill Sets : Media Planning and Buying / Media Strategy / Advertising / Brand Management / Event Management / Marketing Strategy / Market Research / Media Research.
Head - Digital Marketing (NBD) - 24 Seven, Godfrey Phillips India Ltd
Digital Media, e-Commerce ,M-Commerce and Social media practitioner for more than 11 years. She has been a catalyst for the Digital growth of the brands during her journey from an agency to the Brand front. In her recent assignment, she is leading the Digital Marketing and strategy for 24Seven (Godfrey Philips India) that aspires to become a Digital first brand in the near future. In the past, she was associated and was an integral part of the digital growth for Jubilant FoodWorks Ltd. She has also played an instrumental role in developing the E- commerce and M-commerce platforms for the Brand Domino’s Pizza India. She is an action oriented person who trust in a combination of Data and Instincts.
Group CMO (Marketing, Digital & e-commerce), Future Group India
Close to 20 years of work experience in Retail, Housing, Digital, Content and Commerce.
Some of key highlights are, being a part of startup team of Big Bazaar to heading marketing function for Future Retail.
Currently leading Digital at Future Group. Spearheading online and offline for all Future Group formats and also driving ecommerce businesses.
Awarded as Digital Marketing leader by Internet and Mobile Association of India, Marketer of the Year-Retail by IAA Leadership Awards.
AVP - Performance Marketing, SUGAR Cosmetics
Prajakta Rathe is a well-experienced Digital Marketing Strategist who partners with CEOs, executives and solopreneurs to grow their personal and professional brands. By virtue of spending nearly a decade in Digital Marketing, working for brands and startups, Prajakta knows what truly drives conversions, brand growth and cost efficiency for a business. Prajakta has always been passionate about teaching, which landed her a _Brand Management faculty_ role at Narsee Monjee Institute of Management Studies (NMIMS), Juhu, in 2019. She has been a permanent faculty at Digital Vidya & MCTA - India's Leading Digital Marketing Training Institutes. She has been awarded _Digital Marketing Trainer Award at MCTA_ in 2018 and _Best Manager Award at LogicServe Digital_ for outstanding performance as a new comer in 2013. Her sound knowledge in the Digital space has also been sought by a few startups, where she serves in the capacity of a Consultant.
Prajakta has graduated in Computer Science and holds a post graduate degree in E-commerce from Welingkar Institute of Management, Mumbai.
Chief Digital Officer, Clix Capital
Rahul Chopra, a digital evangelist with 17+ years of experience in Strategic IT Planning, Digital Marketing & Strategy, BI & Analytics, AI & Machine Learning, and Enterprise Applications is currently working as Chief Digital Officer at Clix Capital. He has previously worked with Max Healthcare, Aditya Birla Capital, and Max Life Insurance leading Digital Initiatives. He is listed professional under India’s Top 100 Digital Leaders 2018 Adobe Digi100 powered by Paul Writer and listed as Top 100 Healthcare Leaders at International Level by IFAH.
Head - Digital Marketing, RB
A digital marketing evangelist with over 12 years of diverse experience in transforming products to brands for verticals like FMCG, Food & Beverages, and Consumer Durables. He has been instrumental in crafting out consumer journeys for FMCGs across social and media touchpoints. Having worked across full service creative agencies like Publicis, Rediffusion Y&R to Media agencies like Mindshare, he then moved on to GSK Consumer Healthcare before moving into RB as Head of Digital Marketing in 2016.
Shashi has been a key player in charting out digital strategies for brands like Dettol, Durex, and Veet. This helped brands to trigger conversations which are meaningful for the audience and led high impact successful digital launches like Durex Air, Dettol Co-created with Moms etc.
When not narrating stories, he loves to travel and play the role of a canine whisperer.
Head of Digital, BCD&M(Brand, Communications,Digital & Media), Philips
Digital evangelist and Marketing professional having more than 18 years of diverse experience at various organizations in making strategies, plans and driving execution for achieving business goals, Shweta has been the pioneer in digital industry.
Currently steering the digital landscape of Philips India Sub continent as Head of Digital and developing the digital strategy and roadmap. Responsible for the definition & implementation of strategy collaborating with stakeholders globally across all verticals, business and functions and integrating relevant touchpoints throughout the customer decision journey.
Shweta has worked across the Digital ecosystem including Product companies(Philips, DuPont), Agencies(GroupM Mindshare), Media publishers(Hindustan Times), Govt. (Make In India), IT companies(Icreon Inc.) and Dot coms(Askme.com, Indiamart.com)that helps her understand the perspective of each of the stakeholders and experience the evolving Digital consumers and their behaviors closely.
Won various Industry awards and individual recognitions, to name some -
• Woman Super Achiever from World Leadership Congress 2020
• Smartest Digital Marketing Leaders CMO Asia for 2018 and 2019
• BBC Knowledge Women Leadership in Industry Award 2017
• ‘Woman Super Achiever in Digital & Social’ 2014 in Asia at Leadership Excellence Awards, Singapore.
• Most Influential Digital Media professional 2015 and 2018 by World Marketing Congress.
• Adobe Content100 Brand & Content custodians powerd by PaulWriter in 2017.
• Won the 'Best Digital Marketing Professional' Mobby’s award in 2013.
Shweta completed her Leadership program from INSEAD, Singapore and MBA from Symbiosis. She is married to Gaurav who is into Digital Content & Media and they have 2 daughters. She is a trained classical singer and loves travelling, exploring destinations and practicing various cuisines of the world.
Shilpa Dureja Puri
General Manager - Digital, Samsung Electronics
A modern marketing enthusiast and a digital transformational leader, Shilpa in her 20 years of digital experience spanning multiple industries has worked across both client and agency-side businesses. Shilpa is currently working with Samsung India as General Manager – Digital and has been at the forefront of multiple flagship and mid-mass segment smartphone launches in the last year.
Shilpa features in LinkedIn’s list of Power Profiles for the Internet Industry for 2012 and also 2019. She has been recognized among ‘100 Smartest Digital Marketing Leaders’ by World Digital Marketing Congress and CMO Asia. Last year, Shilpa was titled India’s Greatest Chief Digital Officer for 2016-17 by AsiaOne Magazine and among the Top 50 Most Dynamic Marketers by Coins Marketing Summit. Shilpa is a Leadership Council Member for Networking Council of Business & Academia (NCBA).
In her last assignment as Digital leader for Microsoft in India, Shilpa passionately drove digital skill building initiatives for Microsoft Partners in India and Africa under Microsoft's Skills4Afrika Initiative and was on the board for Women in Technology initiative set up by International Association of Microsoft Channel Partners in India.
Digital Marketing Specialist
Shruti is a versatile professional having worked in different industries like Banking, FMCG, Healthcare and IT. Currently she is responsible for Digital Marketing and e-Commerce for all brands for P&G Health, for India. Creativity in any form interests her and she is passionate about movies. With almost 9 years of work experience in Digital, she brings in customers perspective and has raised several benchmarks in her work with Infosys, Perfetti van Melle, ICICI Bank, HDFC Bank and P&G Health.
Chief Digital Officer (CDO), Fedbank Financial Services Ltd - Fedfina
Enriched with over 10 years of experience in Products, Technology and Digital space, Shiva currently is Chief Digital Officer at Fedbank Financial services and plays a key role in digital transformation of entire NBFC. Prior to that, he heads digital assets team at sharekhan in terms of business and product development. His past professional experiences include moneycontrol, hertshten group & Oracle. Shiva's Core strengths are strong analytical skills, product management, creative thinking and a “can-do” attitude. He is an alumni of IIM Indore & NITK Suratkal
Associate Vice President - Group Digital Marketing, Thomas Cook India Ltd
Marketing professional with over 15 years’ experience in Digital Marketing, Digital Transformation, Marketing Strategy, Brand Building, Communication Development and Customer Relationship Management (CRM).
Experience of working with varied industries like Travel, FMCG, Media and Finance.
Experience of leading multi – functional teams including marketing, creative, project management, content, analytics and external partners to drive sustainable growth
Vice President & Head Ecommerce & Digital Marketing, Max Life Insurance Company Limited
"The secret of change is to focus all of your energy, not on fighting the old, but on Building the new" Socrates
Vaibhav Kumar (Vice President & Head – Ecommerce & Digital Marketing, Max Life Insurance) is a Digital Evangelist and a Life Insurance Professional with over ten years of experience & expertise across Digital Marketing, E- commerce, New Product Development, incubating new business lines, Re-defining customer journeys, Digital Strategy & Transformation.
He was selected among the Pan India Super 30 CMO Honor Role by IAMAI and 100 Smartest Digital Marketing Leaders by World Marketing Congress
He is an avid follower of Football across the world and has a secret dream of someday coaching a football team. He currently pursues this passion through coaching a kid’s football team of the neighborhood. He also has a keen interest in world politics and has watched over 100 historical & political documentaries.
Summary of Current Role
3 major achievements
Head of Marketing, MG Motor India
Udit is a result oriented Marketing and Communications Professional with over 11 years of rich experience in Digital Marketing, Digital Transformation, Social Media Marketing, Content Strategy, Online Reputation and Crisis Management, Technology Products and Services.
He has worked closely with Small Businesses as well as large Multinational Organizations and delivered effective and award winning Digital Marketing Solutions for Fortune 500 brands like Ford Motor Company, American Express, Avon, PepsiCo and Nestle in a short span of time.
As a part of his current stint he heads Digital & Content Marketing at MG Motor India.
Head - Digital Marketing Transformation COE, Dr. Reddy's Laboratories
Zubin is Digital Marketing leader with 18 + years of Digital Marketing Communication & Technology expertise in the B2C and B2B industry. He has been responsible for pioneering and transforming digital marketing platforms, techniques and approaches to construct new and exciting ways of creating awareness, engagement and generating revenues from the Digital medium – Web, Mobile and Social Channels across Global Markets ( namely India and North America)
He has more than a decade in the Banking and Insurance industry where he set up and led the online digital marketing functions across HDFC Bank, ICICI Bank and ICICI Lombard General Insurance. In his previous role at Tata Consultancy Services (TCS) he led their corporate digital marketing function and was responsible for leading the Digital Transformation & Marketing Technology ( MarTech ) roadmap, building capabilities that focussed on Data Analytics, Content and Automation to drive an omni channel customer journey.
He presently works for Dr Reddy’s Laboratories as Head – Digital Marketing Transformation COE , his role is to set up the Digital Marketing Centre of Excellence, the Digital Marketing Technology (MarTech) strategy & Roadmap for the company.