Head Of Digital (SM), Pernod Ricard India
I have 14 years plus experience in digital marketing, with a penchant for building digital/ transformational practices teams in different organizations.
Digital practices developed over the years led to some of the most successfully marketing campaigns, social media communities, content best practices all while driving top line revenue growth across different core sectors like FMCG, Telecom and Alco Bev.
Identifying Digital Power Brands and Creating Business Focused Results Has Been A Corner Stone Of My Journey So Far.
A Few Industry Recognitions Over Year
- Awarded DIGITAL MARKETER OF YEAR 2017 by mCube Master of Modern Marketing 2017
- Awarded the Most Influential Digital Marketing Leader In India 2015 WMC, CMO Asia.
- A few of the marketing campaigns done by me were picked by Google and IIM as case studies in transformation marketing using content.
- Speaker in many industry forums by India Digital Summit By IAMAI and guest lecture in India’s top MBA colleges.
- Part of India’s Only FMCG Campaign Featured In An Official Google Case Study
- Vatika #Braveandbeautiful Campaign Won Gold in Direct Response Digital at Goa Fest 2015 And the Grand Prix
- Mobile Site M. Mybeautynautrally.Com Was Awarded the Best Mobile Site And Best CRM Initiative At Mobile Marketing Association Of India 2014 Smarties Award
- M.Mybeautynautrally.Com Site Won Gold Again At The IDMA 2015 Awards In The Mobile And Tablet Category
- #700se7kandam Campaign for Sanifresh Best Use Of Social Networks Under Social Media Category At IDMA 2015 Awards.
- Dabur Gulabari #amprettytough is our second Viral Campaign
- Spear Headed Instant Digital Gratification on Mobile With Real Time Mobile Phone Tops Up Using Unique Code Number Mechanism- With Coca Cola
GM - Digital Business & Strategic Partnerships, Sony Music Entertainment
A result-oriented professional with over 14 years in diverse roles distinguished by commendable performance in Digital Marketing & Strategy, Data & Analytics, Media Sales, and Brand Solutions.
Bhavna has also played the role of an Entrepreneur and has founded a payments & loyalty startup CheersOye, funded by HNI investors, and later the technology was licensed out to a health tech startup.
She has been a consultant to various startups and has helped them grow from the incubation phase to Series A funding.
She has travelled extensively across the globe and worked with clients as a consultant for digital strategy across North America, Europe, New Zealand and South East Asia.
During her stint at Yahoo, she has worked closely with clients across genres such as Flipkart, Myntra, Amazon, Parle, Procter&Gamble, Volkswagen, Vodafone, to help them roll out their digital marketing initiatives.
She has been an eminent speaker at various marketing forums such as TAVF (The Activated Venues Forum) GYMF (Global Youth Marketing Forum).
She has been a guest speaker at universities such as IIM- Jammu, Bennett University, TAPMI (Mangalore), NMIMS (Mumbai), VIIT E-cell(Pune), Chitkara University (Chandigarh), and many more.
She was also a jury member in the finale at EMVIES’2018
Vice President & Head- Digital Marketing, Sharekhan
Experienced Digital Marketing & Digital Transformation professional with over 14 years’+ experience, in diverse sectors ranging from Retail, E-commerce, Cement, Hospitality and BFSI, in diverse roles from selling cement, setting up ecommerce websites, building strategic alliances, strategizing and executing for data-driven and ROI-oriented marketing, envisaging and executing go-to market and digital transformation strategies & building digital teams from zero to one. A student for life and believes Digital is Easy.
Chief Digital Officer, Aditya Birla Chemicals Fertilizers and Insulators
Persuasive and influential C-level professional with over 20 years of achievement fueling exponential growth in multi-industry environments by driving vision, business strategies and implementation; delivered next-level business performance and met top and bottom-line objectives
Digital Transformation Thought Leader and Specialist credited with transforming business through conceptualizing new business models, re-imagining customer experiences, re-engineering existing processes and streamlining operations leveraging digital and technology
Led award winning, omni-channel customer experience transformations for Taj Hotels, Club Mahindra and Mahindra Auto building a culture of customer centricity and excellence
Innovation-focused change agent with a successful track record of leveraging design thinking for creative problem solving; Worked extensively with start-up ecosystems & technology vendors to drive industry first, cutting edge solutions for different businesses
Created a culture of innovation and continuous process improvement through an agile approach to digital transformation, ongoing consumer & technology bench-marking and robust governance model
Mapped business requirements, designed & implemented systems to achieve cost control & enhanced overall efficiency of the organization
Technology Evangelist with a solid understanding of digital ecosystem including social, mobile, cloud and platforms. Expertise in Industry 4.0 technologies including AI, AR/VR, BlockChain, IoT, Data & Analytics
Influenced, motivated and led cross functional, multi-geography and cultural teams; worked with multiple partner ecosystems and managed multi-million-dollar budgets
Recognized as a high EQ leadership coach with an entrepreneurial mindset and ‘hands-on’ approach; orchestrated shifts in people capabilities (upskilling, reskilling) and organization culture
Thought Leadership & Awards
Felicitated with IDC Digital Transformer Award for 2 consecutive years for Club Mahindra (2017) and Mahindra Auto (2018)
Received Marketing Influencer Citation from DMAi in 2018
A start up mentor and regular speaker at international and domestic conferences, Namrita is also on the advisory boards and a jury member across various industry forums
Chief Digital Officer, Clix Capital
Rahul Chopra, a digital evangelist with 17+ years of experience in Strategic IT Planning, Digital Marketing & Strategy, BI & Analytics, AI & Machine Learning, and Enterprise Applications is currently working as Chief Digital Officer at Clix Capital. He has previously worked with Max Healthcare, Aditya Birla Capital, and Max Life Insurance leading Digital Initiatives. He is listed professional under India’s Top 100 Digital Leaders 2018 Adobe Digi100 powered by Paul Writer and listed as Top 100 Healthcare Leaders at International Level by IFAH.
Shilpa Dureja Puri
General Manager - Digital, Samsung Electronics
Shilpa is now with Samsung INDIA.
A modern marketing enthusiast and a digital transformational leader, Shilpa has 19 yrs of digital marketing & strategy experience spanning multiple industries and has worked across both client and agency-side businesses.
Awards & Recognitions:
2018, LinkedIn Power Profile - Marketing & Advertising
2018, ‘100 Smartest Digital Marketing Leaders’ and ‘50 Most Influential Digital Marketing
Leaders’ by World Digital Marketing Congress and CMO Asia
2017, ‘India’s Greatest Chief Digital Officer’ by AsiaOne Magazine
2017, ‘Top 50 Most Dynamic Marketers’ by Coins Marketing Summit
2012, LinkedIn Power Profile - Internet
Steering Committee and Board Member for 'Women in Technology' Initiative set up by International Association of Microsoft Channel Partners (IAMCP);
Honorary Industry Expert on Digital Marketing with Upgrad & SP Jain Institute’s Program in Technology Management;
Leadership Council Member for Networking Council of Business & Academia (NCBA)
Shilpa passionately drives digital skill building initiatives for Microsoft Partners in India and Africa under Microsoft's Skills4Afrika Initiative and enjoys both teaching and mentoring. Shilpa has been a guest lecturer & an external examiner with Delhi University & IP University for over 10yrs now. She actively mentors students and ecommerce startups across India and Africa.
In the last few years, on the back of success of roles she has led, she has been invited to speak at various B Schools and technology and digital forums across the country. She has been a jury member across DMAI Digital Awards, AgencyFaqs VDoNext Awards and SOCA International Awards.
An avid learner, Shilpa holds a Gold Medal in Management Studies (2005) from IMI New Delhi, an INSEAD certification on Online Business Strategy & Financial Acumen (2016) and a distinction from Kellogg University in Modern Marketing (2017).