28th August, 2020

IDMA 2020 SHORTLIST

Category - A- Web
A.1 Best Banners -Single/ Campaign, Rich Media with or without video
Campaign Title Brand Name Agency Name
Experience ‘Hello MG’! MG Motor Interactive Avenues - A Reprise Network Company
Baleno - Make Bolder Moves NEXA - Baleno Hakuhodo Sync & AdGlobal360
How Kotak Mahindra used innovative display advertising to build the brand Kotak Prime Fulcro
Content ko jode instant rakhe permanent Loctite Quick Madison Media
Hijacking World Cup Smartcare Madison Media
The Reflection of Who We Are YAAP  
Campaigns of Covers IndiaFirst Life Insurance WATConsult
     
A.2 Best Benchmark Content / Branded Content
Campaign Title Brand Name Agency Name
Where the heart is! Asian Paints Madison Media
Sound Map Mahindra XUV500 22feet Tribal Worldwide
We are India ITC B Natural Fruits Beverages Team Pumpkin
Dil Ki Suno Stories TATA TEA Gold Wavemaker Global
Amazon Prime Video’s The Family Man: Leveraging PUBG Content Creators Amazon Prime Video’s: The Family Man PivotRoots
EndBoss PokerBaazi
Straight Up Punjab Sony Music India Sony Music India
Niine - Periods Made Easy Niine Anomalous
Engage Pocketful O’ Stories 2.0 #LoveImprompTwo ITC Engage The Digital Street LLP
Justice for Biryani MTV India Tonic Worldwide
TVF's - Kota Factory Unacademy The Viral Fever
#InteractWithTheFUTURE in Real-Time Aditya Birla Capital  
     
A.3 Best Website/ Microsite
Campaign Title Brand Name Agency Name
#JustEMI Bajaj Finserv ARM Worldwide & Treemouse
Altroz Imaginator Tata Motors Eccentric Engine
Titan E-commerce Implementation   BORN Group
Mondelez E-commerce Implementation Mondelez India(Cadbury Gifting) BORN Group
Launch of a new Global Corporate Website Cipla  
TataCliq Luxury E-commerce Implementation TATA CliQ Luxury BORN Group
parkavenuegrooming.com Park Avenue webmaffia
World's Largest Rangoli Kokuyo Camlin BC Web Wise
Ananda Utsav 2019 Anandabazar.com ABP
Dell Aarambh Dell India Gozoop
Saint Gobain Gyproc India Brand Website Gyproc India Digital Vibe
     
A.4 Best Use of Web Based Games
Campaign Title Brand Name Agency Name
Amazon Prime Video’s The Forgotten Army Amazon Prime Video’s The Forgotten Army PivotRoots & Facebook Creative Shop
India Quizzing League Tata Salt Madison Media
Play to Learn the #ABCofTaxes Aditya Birla Capital  
     
A.5 Best Campaign- Online Advertising and Digital Direct Response
Campaign Title Brand Name Agency Name
Choice Tarakki Ki Asian Paints Adhesives Madison Media
#LonelyNoMore Burger King Famous Innovations
#ReassuringWhopper Burger King Famous Innovations
A Water-free Janmasthami Livpure Water Purifiers Famous Innovations
Adopt A Plant By BLR Airport Bangalore International Airport Social Panga
Mutual Funds Sahi Hai Mutual Fund Sahi Hai dentsu X – cubic
Sound Map Mahindra XUV500 22feet Tribal Worldwide
IBM Data and AI Award IBM India Mindshare, GroupM
Stay Strong Moms ITC Sunfeast Moms Magic Team Pumpkin
OYO -Raho Mast OYO Hotels & Homes  
Best Campaign - Online Advertising and Digital Direct Response HDFC Bank Performics India
     
Category - B (Mobile & Tablets)
B.1 Best Use of WAP /Html/ other sites for Mobiles and Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc.
Campaign Title Brand Name Agency Name
Colors Dekho. Runs Banao. Colors Madison Media
Abhi Toh Aur Chalega Ultima Protek Madison Media
‘Super Cop with Super Pops’ Jolly Rancher Pop Interactive Avenues - A Reprise Network Company
RNLIC ERA App Reliance Nippon Life Insurance Company  
Simple Soulful App   M/s. SSK Osmosis
TVS Credit Saathi App TVS Credit  
#InteractWithTheFUTURE in Real-Time Aditya Birla Capital  
     
B.2 Best Innovation in Mobile Marketing
Campaign Title Brand Name Agency Name
A Drive with India’s First Connected Car MG Motor Interactive Avenues - A Reprise Network Company
Conversation Media Marketing Bobble AI  
Ok, Flipkart, Deliver Exponential Results Google Assistant Flipkart Ads
Clear Anti dandruff Shampoo - Head controller game Clear Shampoo Maiden Marketing India
Amazon Prime Video’s Comicstaan 2: World’s Funniest Messenger Bot Amazon Prime Video's: Comicstaan Season 2 PivotRoots, Socheers, XXWatts
When Women Joined Hands To Break Social Shackles Meesho In Association With Affle  
Colors Dekho. Runs Banao. Colors Madison Media
Flipkart uses audience Intel to set new benchmarks! Intel Flipkart Ads
#InteractWithTheFUTURE in Real-Time Aditya Birla Capital  
     
B.3 Best Campaign- Use of Mobile and Mobile Monetization
Campaign Title Brand Name Agency Name
Vivel Ab Samjhauta Nahi Campaign VIVEL Hello English App
Colors Dekho. Runs Banao. Colors Madison Media
When Women Joined Hands To Break Social Shackles Meesho In Association With Affle  
Clear Anti dandruff Shampoo - Head controller game Clear Shampoo Maiden Marketing India
Flipkart uses audience Intel to set new benchmarks! Intel Flipkart Ads
#InteractWithTheFUTURE in Real-Time Aditya Birla Capital  
     
Category - C Social Media
C.1 Best Use of Social Networks/ Social Media
Campaign Title Brand Name Agency Name
#LonelyNoMore Burger King Famous Innovations
Trump Trumped Burger King Famous Innovations
#ShavingStereotypes - The Barbershop Girls Gillette GREY Group
Dreamgirl- Social media campaign Balaji Motion Pictures TheSmallBigIdea
Unlocking the confectionery potential in young adults Chupa Chups Perfetti Van Melle India
From Packaging To Pop Culture: LAY'S Smile Story LAY'S Edelman India
No More Misheard Lyrics JioSaavn  
Social for Good Liveathon Facebook India 20:20 MSL
Cubicles DSP Mutual Funds The Viral Fever
Marzi - Game of Lies Voot Select, Viacom 18 Digital Ventures  
#ToughTimesTougherMoms Philips India Carat Media
     
C.2 Community Engagement / Community Building and Most Effective Social Listening
Campaign Title Brand Name Agency Name
Abbott - Convosight Community Marketing PediaSure Convosight
Customer Engagement during Diwali Mahindra Truck and Bus FCB Interface
Freedom Stories India Harley-Davidson India PR Pundit Public Relations
Passion Made Possible Singapore Tourism Board Wunderman Thompson
Kurkure #BaapReBaap ShareChat  
Dettol - Convosight Community Marketing- ORM Dettol Convosight
The Hardest Worker Mahindra and Mahindra FCB Interface
Aaj Tak Jan Sansad AajTak.in TV Today Network
Power of Positivity - Thankful for WrestleMania 36 WWE  
Mastercard X Border Campaigns Mastercard Carat
     
C.3 Leveraging Social Media to boost brand ROI and engagement
Campaign Title Brand Name Agency Name
#LonelyNoMore Burger King Famous Innovations
Flipkart Video - Neeche Se Right Flipkart Video DViO Digital
Add An Ad HDFC Bank Kinnect
The journey of mazboot jod Fevicol Schbang Digital Solutions
20 YEARS OF ACER IN INDIA Acer  
Unlocking the confectionery potential in young adults Chupa Chups Perfetti Van Melle India
Asur - Welcome to Your Dark Side Voot Select, Viacom 18 Digital Ventures  
Influencing India to Engage with #ABCofBudget2020 Aditya Birla Capital  
#TrimAtHome Philips India Carat Media
     
Category - D ( Search & PPC Campaigns)
D.1 BEST SEO FOR WEBSITE/UNIVERSAL SEARCH RANKING AND SEM STRATEGY
Campaign Title Brand Name Agency Name
Did you mean Loctite Quick? Loctite Quick Madison Media
Winning the SEO Game To Scale Up Business Angel Broking  
Best SEO/Search Campaign for Max Life Insurance Max Life Insurance AdLift Marketing
How to stay in the top 10 searches among a billion results Huggies FCB Interface
Best SEO/Search Campaign for Luminous India Luminous India AdLift Marketing
Myntra Records 270% Revenue Growth in the Kids' Category via SEO Myntra Infidigit Consultants
     
D.2 BEST PPC
Campaign Title Brand Name Agency Name
Geo-Fenced Personalized Ads MG Motor Interactive Avenues - A Reprise Network Company
Proximity-Based SEM Strategy for Bridgestone Bridgestone Whirlwind
Driving Cost Efficiencies & Improving Quality in SEM Max Life Insurance iProspect India
Veet Salon like Smoothness tapping into Google Search Near Me Queries Veet Performics.resultrix
Always on SEM Maruti Suzuki Hakuhodo Sync & AdGlobal360
     
Category E- Special Awards
E.1 Best Integrated Media Campaign - Product/ Services
Campaign Title Brand Name Agency Name
#ChangeWhatYouCan MG Motor Interactive Avenues - A Reprise Network Company
Moov Advance Diclofenac Gel Launch Moov Performics.Resultrix
Mr.SIP Campaign (Investor Awareness Program) Kotak Mahindra Mutual Fund Hyper Connect Asia
Flipkart uses audience Intel to set new benchmarks! Intel Flipkart Ads
Take Activ Care Aditya Birla Health Insurance
Content ko jode instant rakhe permanent Loctite Quick Madison Media
‘Super Cop with Super Pops’ Jolly Rancher Pop Interactive Avenues - A Reprise Network Company
     
E.2 Best Integrated Media Campaign - Corporate
Campaign Title Brand Name Agency Name
Where the heart is! Asian Paints Madison Media
Technology with a human touch ICICI Lombard General Insurance Company Adfactors PR
Heroes At Work Adani Group Online Reputation Management
Nurture Your Curiosity Mahindra Rise 22feet Tribal Worldwide
GoodGetsBetter - NIMF Nippon India Mutual Fund DViO Digital
     
E.3 Best Integrated Media Campaign - Social Cause
Campaign Title Brand Name Agency Name
Lionsgate LIVE: A night at the movies! Lionsgate India Havas Worldwide India
Jeevana Vileena - A Ray Of Hope A.J Hospital & Research Centre, Mangalore Pixelated Egg Digital Ventures (OPC)
Buy One Give One Reliance SMART
Ganesh Visarjan TN Plus Times Network
Sparkling Smiles Happydent Grapes Digital
Best Integrated Campaign - Social Cause The Better India  
#RideForVote - Non Stop Democracy Castrol India Mindshare India
#MissingI 2.0 Tata Salt
     
E.4 Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events
Campaign Title Brand Name Agency Name
Dreamgirl - Social media campaign Balaji Motion Pictures TheSmallBigIdea
Straight Up Punjab Sony Music India  
SaReGaMaPa Keralam ZEE KERALAM  
Colors Dekho. Runs Banao. Colors Madison Media
HANNA - The Princess Of Mirzapur Amazon Prime Video India Everymedia Technologies
Nescafe in association with Street Dance 3D Nescafe India Elements MediaWorks
Zee Cinema 2.0   Zee Entertainment Enterprises
I want to be a WWE Superstar: India Goes to WWE WWE  
     
E.5 Most Effective Use of Digital Analytics
Campaign Title Brand Name Agency Name
Hyperpersonalisation Lifestyle Hansa Cequity
Lufthansa   YAAP
Powering The Beauty Within Zivame In Association With RevX (Powered By Affle)  
     
E.6 Best Media Campaign – Gender Parity
Campaign Title Brand Name Agency Name
#ShavingStereotypes - The Barbershop Girls Gillette GREY Group
Rakho Poora Khayaal Aditya Birla Health Insurance
Overcoming #OrgasmInequality with Durex Mutual Climax Durex performics.resultrix
When Women Joined Hands To Break Social Shackles Meesho In Association With Affle  
Santanan Dehi Telegraph India ABP
     
E.7 Campaign with the Best ROI
Campaign Title Brand Name Agency Name
It's Time to Ditch the Assumptions Apple Flipkart Ads
Ok, Flipkart, Deliver Exponential Results Google Assistant Flipkart Ads
BBC World Service - Indian Elections Campaign BBC News India 8 Million Stories
Flipkart uses audience Intel to set new benchmarks! Intel Flipkart Ads
Justice for Biryani MTV India Tonic Worldwide
Powering The Beauty Within Zivame In Association With RevX (Powered By Affle)  
     
E.9 Most Effective Use of AI, data analytics, machine learning for a Campaign and Business Optimisation
Campaign Title Brand Name Agency Name
Powering The Beauty Within Zivame In Association With RevX (Powered By Affle)  
Data- Driven Customer Campaigns PNB MetLife India Insurance Company  
Festive Bonanza Campaign Mahindra & Mahindra Auto Hansa Cequity
     
E. 10 Best use of AR or VR
Campaign Title Brand Name Agency Name
Shielding Your Loved Ones Royale Health Shield Madison Media
Clear Anti dandruff Shampoo - Head controller game Clear Shampoo Maiden Marketing India
Ragini MMS Season 2 - AR/VR ALTBalaji RepIndia
Experience the authentic journey of mango Reliance SMART
Bigg Boss Ar Filter Colors TV RepIndia
Kingfisher BYOB - Build your own Beat | Music Augmented Reality Kingfisher 22ft Tribal Worldwide
     
E.11 Best Use of Experiential Tech for Digital & Physical Experiences
Campaign Title Brand Name Agency Name
#MaaClicks - No Selfie this Puja Sangbad Pratidin  
Clear Anti dandruff Shampoo - Head controller game Clear Shampoo Maiden Marketing India
Straight Up Punjab Sony Music India  
Colors Dekho. Runs Banao. Colors Madison Media
Experience the authentic journey of mango Reliance SMART
#InteractWithTheFUTURE in Real-Time Aditya Birla Capital  
     
E.12 Breakthrough Technology as Part of a Campaign
Campaign Title Brand Name Agency Name
KFC Bucket Bae KFC India Blink Digital
Colors Dekho. Runs Banao. Colors Madison Media
Amazon Prime Video’s Comicstaan 2: World’s Funniest Messenger Bot Amazon Prime Video's: Comicstaan Season 2 PivotRoots, Socheers, XXWatts
Secret Santa Lifestyle Hansa Cequity
#InteractWithTheFUTURE in Real-Time Aditya Birla Capital  
     
E.13 Location-based or Proximity Marketing Campaign of the Year
Campaign Title Brand Name Agency Name
Buddy Lifestyle Hansa Cequity
Proximity-Based SEM Strategy for Bridgestone Bridgestone Whirlwind
Vision Express Location Based Advertising Reliance Vision Express Team Pumpkin