| Category - A- Web |
| A.1 Best Banners -Single/ Campaign, Rich Media with or without video |
| Campaign Title |
Brand Name |
Agency Name |
Remarks |
| Content ko jode instant rakhe permanent |
Loctite Quick |
Madison Media |
 |
| How Kotak Mahindra used innovative display advertising to build the brand |
Kotak Prime |
Fulcro |
 |
| Experience ‘Hello MG’! |
MG Motor |
Interactive Avenues - A Reprise Network Company |
 |
| A.2 Best Benchmark Content / Branded Content |
| Campaign Title |
Brand Name |
Agency Name |
Remarks |
| Straight Up Punjab |
Sony Music India |
|
|
| TVF's - Kota Factory |
Unacademy |
The Viral Fever |
|
| Sound Map |
Mahindra XUV500 |
22feet Tribal Worldwide |
|
| Where the heart is! |
Asian Paints |
Madison Media |
|
| A.3 Best Website/ Microsite |
| Campaign Title |
Brand Name |
Agency Name |
Remarks |
| Dell Aarambh |
Dell India |
Gozoop |
|
| TataCliq Luxury E-commerce Implementation |
TATA CliQ Luxury |
BORN Group |
|
| World's Largest Rangoli |
Kokuyo Camlin |
BC Web Wise |
|
| Ananda Utsav 2019 |
Anandabazar.com |
ABP |
|
| A.4 Best Use of Web Based Games |
| Campaign Title |
Brand Name |
Agency Name |
Remarks |
| Play to Learn the #ABCofTaxes |
Aditya Birla Capital |
|
|
| India Quizzing League |
Tata Salt |
Madison Media |
|
| A.5 Best Campaign- Online Advertising and Digital Direct Response |
| Campaign Title |
Brand Name |
Agency Name |
Remarks |
| Stay Strong Moms |
ITC Sunfeast Moms Magic |
Team Pumpkin |
|
| Choice Tarakki Ki |
Asian Paints Adhesives |
Madison Media |
|
| Sound Map |
Mahindra XUV500 |
22feet Tribal Worldwide |
|
| Category - B (Mobile & Tablets) |
| B.1 Best Use of WAP /Html/ other sites for Mobiles and Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc. |
| Campaign Title |
Brand Name |
Agency Name |
Remarks |
| Simple Soulful App |
|
M/s. SSK Osmosis |
|
| RNLIC ERA App |
Reliance Nippon Life Insurance Company |
|
|
| TVS Credit Saathi App |
TVS Credit |
|
|
| B.2 Best Innovation in Mobile Marketing |
| Campaign Title |
Brand Name |
Agency Name |
Remarks |
| Ok, Flipkart, Deliver Exponential Results |
Google Assistant |
Flipkart Ads |
|
| When Women Joined Hands To Break Social Shackles |
Meesho In Association With Affle |
|
|
| Amazon Prime Video’s Comicstaan 2: World’s Funniest Messenger Bot |
Amazon Prime Video's: Comicstaan Season 2 |
PivotRoots, Socheers, XXWatts |
|
| B.3 Best Campaign- Use of Mobile and Mobile Monetization |
| Campaign Title |
Brand Name |
Agency Name |
Remarks |
| Colors Dekho. Runs Banao. |
Colors |
Madison Media |
|
| When Women Joined Hands To Break Social Shackles |
Meesho In Association With Affle |
|
|
| Flipkart uses audience Intel to set new benchmarks! |
Intel |
Flipkart Ads |
|
| Category - C Social Media |
| C.1 Best Use of Social Networks/ Social Media |
| Campaign Title |
Brand Name |
Agency Name |
Remarks |
| #LonelyNoMore |
Burger King |
Famous Innovations |
|
| From Packaging To Pop Culture: LAY'S Smile Story |
LAY'S |
Edelman India |
|
| Social for Good Liveathon |
Facebook India |
20:20 MSL |
|
| #ShavingStereotypes - The Barbershop Girls |
Gillette |
GREY Group |
|
| C.2 Community Engagement / Community Building and Most Effective Social Listening |
| Campaign Title |
Brand Name |
Agency Name |
Remarks |
| Customer Engagement during Diwali |
Mahindra Truck and Bus |
FCB Interface |
|
| Freedom Stories India |
Harley-Davidson India |
PR Pundit Public Relations |
|
| Abbott - Convosight Community Marketing |
PediaSure |
Convosight |
|
| C.3 Leveraging Social Media to boost brand ROI and engagement |
| Campaign Title |
Brand Name |
Agency Name |
Remarks |
| #TrimAtHome |
Philips India |
Carat Media |
|
| #LonelyNoMore |
Burger King |
Famous Innovations |
|
| Add An Ad |
HDFC Bank |
Kinnect |
|
| Category - D ( Search & PPC Campaigns) |
| D.1 BEST SEO FOR WEBSITE/UNIVERSAL SEARCH RANKING AND SEM STRATEGY |
| Campaign Title |
Brand Name |
Agency Name |
Remarks |
| Best SEO/Search Campaign for max Life Insurance |
Max Life Insurance |
AdLift Marketing |
|
| Best SEO/Search Campaign for Luminous India |
Luminous India |
AdLift Marketing |
|
| How to stay in the top 10 searches among a billion results |
Huggies |
FCB Interface |
|
| Myntra Records 270% Revenue Growth in the Kids' Category via SEO |
Myntra |
Infidigit Consultants |
|
| D.2 BEST PPC |
| Campaign Title |
Brand Name |
Agency Name |
Remarks |
| Always on SEM |
Maruti Suzuki |
Hakuhodo Sync & AdGlobal360 |
|
| Geo-Fenced Personalized Ads |
MG Motor |
Interactive Avenues - A Reprise Network Company |
|
| Proximity-Based SEM Strategy for Bridgestone |
Bridgestone |
Whirlwind |
|
| Category E- Special Awards |
| E.1 Best Integrated Media Campaign - Product/ Services |
| Campaign Title |
Brand Name |
Agency Name |
Remarks |
| Content ko jode instant rakhe permanent |
Loctite Quick |
Madison Media |
|
| Mr.SIP Campaign (Investor Awareness Program) |
Kotak Mahindra Mutual Fund |
Hyper Connect Asia |
|
| Moov Advance Diclofenac Gel Launch |
Moov |
Performics.Resultrix |
|
| E.2 Best Integrated Media Campaign - Corporate |
| Campaign Title |
Brand Name |
Agency Name |
Remarks |
| Nurture Your Curiosity |
Mahindra Rise |
22feet Tribal Worldwide |
|
| Where the heart is! |
Asian Paints |
Madison Media |
|
| E.3 Best Integrated Media Campaign - Social Cause |
| Campaign Title |
Brand Name |
Agency Name |
Remarks |
| #MissingI 2.0 |
Tata Salt |
|
|
| #RideForVote - Non Stop Democracy |
Castrol India |
Mindshare India |
|
| E.4 Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events |
| Campaign Title |
Brand Name |
Agency Name |
Remarks |
| I want to be a WWE Superstar: India Goes to WWE |
WWE |
|
|
| Dreamgirl - Social media campaign |
Balaji Motion Pictures |
TheSmallBigIdea |
|
| Zee Cinema 2.0 |
|
Zee Entertainment Enterprises |
|
| E.5 Most Effective Use of Digital Analytics |
| Campaign Title |
Brand Name |
Agency Name |
Remarks |
| Powering The Beauty Within |
Zivame In Association With RevX (Powered By Affle) |
|
|
| Hyperpersonalisation |
Lifestyle |
Hansa Cequity |
|
| E.6 Best Media Campaign – Gender Parity |
| Campaign Title |
Brand Name |
Agency Name |
Remarks |
| Overcoming #OrgasmInequality with Durex Mutual Climax |
Durex |
performics.resultrix |
|
| Santanan Dehi |
Telegraph India |
ABP |
|
| #ShavingStereotypes - The Barbershop Girls |
Gillette |
GREY Group |
|
| E.7 Campaign with the Best ROI |
| Campaign Title |
Brand Name |
Agency Name |
Remarks |
| It's Time to Ditch the Assumptions |
Apple |
Flipkart Ads |
|
| E.9 Most Effective Use of AI, data analytics, machine learning for a Campaign and Business Optimisation |
| Campaign Title |
Brand Name |
Agency Name |
Remarks |
| Data- Driven Customer Campaigns |
PNB MetLife India Insurance Company |
|
|
| Festive Bonanza Campaign |
Mahindra & Mahindra Auto |
Hansa Cequity |
|
| Powering The Beauty Within |
Zivame In Association With RevX (Powered By Affle) |
|
|
| E. 10 Best use of AR or VR |
| Campaign Title |
Brand Name |
Agency Name |
Remarks |
| Shielding Your Loved Ones |
Royale Health Shield |
Madison Media |
|
| Bigg Boss Ar Filter |
Colors TV |
RepIndia |
|
| Experience the authentic journey of mango |
Reliance SMART |
|
|
| E.11 Best Use of Experiential Tech for Digital & Physical Experiences |
| Campaign Title |
Brand Name |
Agency Name |
Remarks |
| Straight Up Punjab |
Sony Music India |
|
|
| Colors Dekho. Runs Banao. |
Colors |
Madison Media |
|
| E.12 Breakthrough Technology as Part of a Campaign |
| Campaign Title |
Brand Name |
Agency Name |
Remarks |
| Amazon Prime Video’s Comicstaan 2: World’s Funniest Messenger Bot |
Amazon Prime Video's: Comicstaan Season 2 |
PivotRoots, Socheers, XXWatts |
|
| KFC Bucket Bae |
KFC India |
Blink Digital |
|
| E.13 Location-based or Proximity Marketing Campaign of the Year |
| Campaign Title |
Brand Name |
Agency Name |
Remarks |
| Proximity-Based SEM Strategy for Bridgestone |
Bridgestone |
Whirlwind |
|
| Buddy |
Lifestyle |
Hansa Cequity |
|
| Best Digital and Social Media Advertiser of the year |
| Asian Paints |
|
| Best Digital & Social Media Agency of the Year 2020 |
| Madison Media |
|
| The IDMA Persons of the Year |
| Amod Malviya - Co- Founder, Udaan |
|
| Sujeet Kumar - Co- Founder, Udaan |
|
| Vaibhav Gupta - Co- Founder, Udaan |
|
