Categories

A. Web

A.1 Best Banners -Single/ Campaign, Rich Media with or without video

Most creative banners including HTML, GIF and Flash formats. At most three banners to be sent as part of an entry. The entry may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.

This may include page-take overs, expandable ads, floating ads, pop-ups, sidekick ads and any other form of rich media-with or without video. Judges will look for creativity, innovation, impact, design, copywriting, use of the medium and memorability of the ad. The entry may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.

A.2 Best Benchmark Content / Branded Content (English / Hindi / Tamil / Malayalam / Kannada)

An idea that not only branded but also conveyed a relevant message that benchmarked the content of the campaign in the form of images / text ads/ social media ads and more. The content should fit with the brand values, strategy and clearly address the marketing challenge. This may include videos, blogs, infographic, e-books, case studies, photo journals, and any other digital tool that promoted brands, products or services.
Subtitles in English are mandatory in all the campaigns which are in / Tamil / Malayalam / Kannada Language.

A.3 Best Website/ Microsite (English / Hindi / Tamil / Malayalam / Kannada)

Most innovative and creative website created to promote a particular product/ service, Organization/ Company, Films/ TV show/ News Show/ Events or an Organization/ Company which works for a social cause. Websites may provide information and or promote, market or sell and are a point of contact for products, services, corporate, companies or individuals involved in on or offline commerce. The layout, ease of navigation, images, visual design - aesthetic, functioning, graphics, etc. will be looked at for evaluation.
Subtitles in English are mandatory in all the campaigns which are in / Tamil / Malayalam / Kannada Language.

A.4 Best Use of Web Based Games

The Best use of Web based games/ Gaming as a tool for advertising to promote your own brand or other brand/s. The entry may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.

A.5 Best Campaign- Online Advertising and Digital Direct Response

The judges will look for tangible proof on brand recall and mapping, using innovative/ creative methods of user engagement and brand promotion.

Best use of a one on one direct response campaign on any digital media.

A.6 Best Use of Web Film in a Campaign New

With the spike in the viewership of OTT platforms, marketers are using web films to build engagement with their target audience. This novel marketing tactic is used for niche targeting and we are looking for the ones that have done exemplary work in this domain.

B. MOBILE and TABLETS

B.1 Best Use of WAP /Html/ other sites for Mobiles and Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc.

WAP sites and HTML sites for normal mobile devices and Android/ IOS / other Sites/ Html for normal phones, smart phones, tabs, iPhone devices. The entry may be under any one of the following Product/ Services/ Corporate and or Films/ TV Shows/ News Shows/ Events.

Best 'app' developed for regular mobile, smart phone, iPhone, Blackberry and tablets. Apps that allow real-world activities to be done on the go/ or developed to encourage social practices and distribution of entertainment content / or the best gaming app developed. These may include apps which help consumers perform e-commerce and retail sales of any products or services, get doorstep delivery of groceries, F&B, gadgets, electronic items, fashion and accessories etc., find jobs, locate housing, buy and sell commodities etc. or otherwise facilitate typically offline activities from a mobile device. Further these may be offshoots of established broadcast or online news and entertainment operations, or developed specifically for the mobile device. The idea, usability, navigation, engagement created by the app will be evaluated by the Jury.

B.2 Best Innovation in Mobile Marketing

Mobile marketing campaign featuring new or ground breaking techniques and/or technologies to market a service or product or any campaign that has leveraged existing technology with a new, unconventional and creative execution. What impact does the campaign have on the market, if any? How did consumers receive the campaign? What was your strategic objective? (Increased market share, brand awareness, time engaged with the brand, sales, leads), Who was your intended target audience? What was your creative and media strategy? How creative or sophisticated was the campaign in its use of mobile media? The scale of the campaign should be mentioned.

B.3 Best Campaign- Use of Mobile and Mobile Monetization

A campaign that extensively used Mobile for marketing which led to a successful promotional campaign resulting in increased customer activity, revenue and engagement. In case, other advertising mediums were also engaged for the same campaign, Mobile should be the predominant medium of the campaign.

B 4. Best Use of Mobile – Customer Engagement New

Mobile screens are fast becoming the default playground for consumer interaction. The ones that excel at it know how to engage customers in this era of distraction. Looking for the tech wizards in this space.

B.5. Best Multi Mobile Channel Campaign New

For today’s enterprise, it is important to be connected, but even more so for today’s consumer to be always connected to business in many ways is critical. Brands that have mastered this art are welcome to apply for those campaigns that span two or more mobile channel like SMS, WhatsApp, In-App, programmatic, App push

B.6. Best Use of Mobile to Drive Sales New

Brands are spending top dollars on mobile marketing like never before and using it as an effective channel to drive sales. If you have a success story of using mobile to drive sales, this one's for you.

B.7 Cross Mobile Integration: New

By choosing cross-platform enterprise mobile app development, companies receive the significant benefits of faster turnaround time, lower costs, a quick deployment, and ease of ongoing management. Share your work with us if you have a compelling campaign on these lines.

C. SOCIAL MEDIA

C.1 Best Use of Social Networks/ Social Media (English / Hindi / Tamil / Malayalam / Kannada)

Engaging consumers and creating a stronger community in terms of engagement with innovative use of social media platforms like Facebook, LinkedIn, My Space, Instagram etc., Integration of Social media platforms and complete optimization of the use of social media in core business process. The concept, elements used, viral generated will be evaluated by the Jury. The entry may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.

Best video creative made viral on Social Media. The campaign may have appeared on social media platforms, the digital platforms of publishers, media brand websites or any other platform. Judges will look at the concept in which the video is used, the number of views the video has got & the encouragement of sharing and/or tagging of the video thereby succeeding in influencing the behaviour, perception or likeability towards the idea, product or service.
Subtitles in English are mandatory in all the campaigns which are in / Tamil / Malayalam / Kannada Language.

C.2 Community Engagement / Community Building and Most Effective Social Listening

Use of mobile social networks, person-to-person and/or community channels that drives and delivers against a core marketing objective. Judges look for information and understanding of the business and/or marketing challenge along with a solid mobile strategy and the activity tracked through the active participation of the community through Apps/ videos/ social media/ Whatsapp/ SMS/ Wechat etc. Please ensure your submission references research, creativity, demographic targets, technologies leveraged as well as other strategic considerations for the community.

The Jury will judge on the basis of, does the brand engage in social listening, how it use social listening for Customer relationship management (CRM) or Object-relational mapping (ORM) or research.

C.3 Leveraging Social Media to boost brand ROI and engagement

Campaigns that have resulted in creating high impact, brand recall and deep rooted customer engagement.

C.4 Best Use of Topical Posts in a Campaign New

The content you serve to your audience should be fresh and not stale. The mistake some marketers often make is to repurpose content over and over again, leaving their audience totally disengaged. The use of topicality as an essential ingredient of your content strategy differentiates the successful ones from the not so successful, and cannot be over-emphasized.

C.5 Best Use of User Generated Content New

To understand your audience well, it is important to find ways to listen to them. Thanks to social media platforms, there is enough and more data where we can get to know our target audience----through user generated content. Brands are using it effectively to change the tone and content of their messaging . We are looking for campaigns in this category that have used it to their advantage.

D. SEARCH and PPC CAMPAIGNS

D.1 Best SEO for Website/Universal Search Ranking And SEM Strategy (English / Hindi / Tamil / Malayalam / Kannada)

The Jury will look for the technology used and the analytics.

An innovative campaign that has achieved outstanding results in search engine marketing - SEM (will include the quality of Search engine optimization- SEO, pay-per-click - PPC, local listing and social media optimization - SMO). Jury will be looking for work that can demonstrate delivering best practice showing an innovative approach to search. All supporting material to be uploaded in pdf format, with maximum of 4 pages.
Subtitles in English are mandatory in all the campaigns which are in / Tamil / Malayalam / Kannada Language.

D.2 BEST PPC

For a campaign that has achieved outstanding results using PPC (pay-per-click) advertising. The Jury will look for the technology used and the analytics.

E. SPECIAL AWARDS

E.1 Best Integrated Media Campaign - Product/ Services

Best use of any three of the following: web, mobile, IVRS, other digital devices, social media, email marketing, SMS marketing to promote a product. This may or may not be in sync with non-digital media.

E.2 Best Integrated Media Campaign - Corporate

Best use of any three of the following: web, mobile, IVRS, other digital devices, social media, email marketing, SMS marketing to promote a corporate. This may or may not be in sync with non-digital media.

E.3 Best Integrated Media Campaign - Social Cause

Best use of any three of the following: web, mobile, IVRS, other digital devices, social media, email marketing, SMS marketing to promote a social cause through a digital campaign or product. This may or may not be in sync with non-digital media.

E.4 Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events

Best use of any three of the following: web, mobile, IVRS, other digital devices, social media, email marketing, SMS marketing to promote a product. This may or may not be in sync with non-digital media.

E.5 Most Effective Use of Digital Analytics

The jury will judge on the basis of, does the brand extensively track digital analytics, how was this linked back to the campaign and use of the same through programmatic buying of media. Judges will look for how the use of programmatic technology has delivered in the space, and what measurable results and/or competitive advantage it has given for the client.

E.6 Best Media Campaign – Gender Parity

The category invites entries which have used the most effective way to communicate gender sensitivity/inclusiveness/equitable nature by a brand or company. Campaigns which have been submitted in previous category can also enter here and will be judged specifically for gender sensitivity.

E.7 Campaign with the Best ROI

This category recognises the best campaign for commerce that clearly connects promotion with purchase, footfall or traffic whether for the traditional retail physical store or non-traditional retail such as online or mobile. It may show how non-traditional commerce intersects with traditional retail to enhance the customer experience so long as there are substantial results. Tangible figures should be shared.

E.8 Best Digital Innovation

Display out of the box thinking in implementing the campaign. It could be a digital solution for a change in the society or specific industry and/or use of technology in such a way that it broadens the dimensions of the Business through application/ website/ campaign/ product.

E. 9 Most Effective Use of AI, data analytics, machine learning for a Campaign and Business Optimisation

Artificial Intelligence is the single biggest driver of change in technology today. This award recognises campaigns that have used AI to achieve a result that’s demonstrably better than if another method had been used. Entries must demonstrate a clear understanding of what type of AI was used and how it was implemented. Beyond the campaign, AI can be used for website optimisation, data management or even the management, crafting and deployment of online marketing. If you can demonstrate that your AI has produced demonstrably better results and performance for a brand, this category is for you.

E.10 Best use of AR or VR

This award recognises the most creative and effective use of AR or VR in a campaign or branded platform. This category will not only be judged on the quality of the experience but also its effectiveness in generating results and engagement.

E.11 Best Use of Experiential Tech for Digital & Physical Experiences

This rewards a branded experience that makes use of technology in an innovative way that wows consumers, helping create more fans for the brand.

E. 12 Breakthrough Technology as Part of a Campaign

This award recognises game-changing innovations created as part of a brand campaign or branding initiative. It can be an offline campaign integrated with online or a product wherein technology has amplified the reach/ branding/ ROI measurement. Entrants must be able to demonstrate that the work made a difference to the bottom line. The winning entry must also be able to demonstrate how the tech was used effectively to further brand goals or solve brand problems.

E.13 Location-based or Proximity Marketing Campaign of the Year

This award celebrates agencies and tech providers who have enabled brands to give their consumers an engaging, personalised and targeted brand experiences using proximity technology or location-based data. Open to agencies of all persuasions, and tech providers.

E.14. Most Effective App for Consumer New

Looking for hassle free and highly engaging apps that have customers at heart and can operate across different platforms, channels, and operating systems with ease

E.15. Best Omni-Channel Campaign Management & Marketing Automation New

Omni channel marketing provides customers with a completely seamless and integrated shopping experience, from the first touch point to the last. How have you used it to leverage your brand connect?

E.16. Best Data-Driven Marketing Strategy New

Data-driven marketers use customer data to predict their needs, desires and future behaviours. Such insight helps develop personalized marketing strategies for the highest possible return on investment. If your campaign has relied on this data driven approach and created winning stories, it's time your work should be celebrated too.

E.17. Best use of Native Advertising New

Native advertising works. Consumers look at native ads 53% more than display ads. Native ads create an 18% increase in purchase intent, and the visual engagement with native ads is the same, and even slightly higher, than the original editorial content. If you have used native advertising in a most impactful way, let others see your work too.

E.18 IDMA Person of the Year

(Open for entries and nominations by the Jury)

A person who has shown exceptional contribution towards the growth of an agency in particular and the industry in the year 2018. The contribution may include increasing revenues, introducing standards and practices, including new clients or mediums other than that are conventionally known in the digital media space and has had a positive impact on the industry, has changed the course of the game. What has been individual nominee's singular biggest contribution during the year which helped re-define the digital media viz. in any relevant area of medium innovation, measurement framework, brand impact etc. This can be awarded to an individual from an agency or an individual media owner or an advertiser.‎ Please substantiate the response with quantified and specific impact data, where-ever relevant.

F. For (SMB) Companies ( Entry fee – 14k plus taxes/Entry )

SMB companies here refers to organisations whose annual turnover is less than Rs. 1000 Crore.

F1. Best Benchmark Content / Branded Content

An idea that not only branded but also conveyed a relevant message that benchmarked the content of the campaign in the form of images / text ads/ social media ads and more. The content should fit with the brand values, strategy and clearly address the marketing challenge. This may include videos, blogs, infographic, e-books, case studies, photo journals, and any other digital tool that promoted brands, products or services.

F2. Best Microsite

Most innovative and creative website created to promote a particular product/ service, Organization/ Company, Films/ TV show/ News Show/ Events or an Organization/ Company which works for a social cause. Websites may provide information and or promote, market or sell and are a point of contact for products, services, corporate, companies or individuals involved in on or offline commerce. The layout, ease of navigation, images, visual design - aesthetic, functioning, graphics, etc. will be looked at for evaluation.

F3. Best Use of WAP /Html/ other sites for Mobiles and Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc.

WAP sites and HTML sites for normal mobile devices and Android/ IOS / other Sites/ Html for normal phones, smart phones, tabs, iPhone devices. The entry may be under any one of the following Product/ Services/ Corporate and or Films/ TV Shows/ News Shows/ Events.

Best 'app' developed for regular mobile, smart phone, iPhone, Blackberry and tablets. Apps that allow real-world activities to be done on the go/ or developed to encourage social practices and distribution of entertainment content / or the best gaming app developed.

F4. Best Use of Mobile to Drive Sales

Brands are spending top dollars on mobile marketing like never before and using it as an effective channel to drive sales. If you have a success story of using mobile to drive sales, this one's for you.

F5. Best Use of Social Networks/ Social Media

Engaging consumers and creating a stronger community in terms of engagement with innovative use of social media platforms like Facebook, LinkedIn, My Space, Instagram etc., Integration of Social media platforms and complete optimization of the use of social media in core business process. The concept, elements used, viral generated will be evaluated by the Jury. The entry may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.

F6. Leveraging Social Media to boost brand ROI and engagement.

Campaigns that have resulted in creating high impact, brand recall and deep rooted customer engagement

F7. Most Effective Use of Digital Analytics

The jury will judge on the basis of, does the brand extensively track digital analytics, how was this linked back to the campaign and use of the same through programmatic buying of media. Judges will look for how the use of programmatic technology has delivered in the space, and what measurable results and/or competitive advantage it has given for the client.

F8. Best Digital Innovation

Display out of the box thinking in implementing the campaign. It could be a digital solution for a change in the society or specific industry and/or use of technology in such a way that it broadens the dimensions of the Business through application/ website/ campaign/ product.

F9. Location-based or Proximity Marketing Campaign of the Year

This award celebrates agencies and tech providers who have enabled brands to give their consumers an engaging, personalised and targeted brand experiences using proximity technology or location-based data. Open to agencies of all persuasions, and tech providers.

F10. Most Effective App for Consumer

Looking for hassle free and highly engaging apps that have customers at heart and can operate across different platforms, channels, and operating systems with ease.

F11. Best PPC Campaign

PPC has evolved a lot from the days of extensive keyword lists and manual bid changes in a transparent auction. The increased technological influence, the use of scripts and feeds, and ability to target individuals over keywords has transformed PPC as an advertising channel. We are looking for the best of best, where businesses have made the most of the new innovations for maximum effect.

F12. Best Search Engine Optimization Campaign

Whether you’ve achieved huge results with a piece of content or dominated the landscape with some technical wizardry. Show us why your campaign deserves the title of Best SEO Campaign.

F13. Best Banners -Single/ Campaign, Rich Media with or without video

Most creative banners including HTML, GIF and Flash formats. The entry may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.

This may include page-take overs, expandable ads, floating ads, pop-ups, sidekick ads and any other form of rich media-with or without video. Judges will look for creativity, innovation, impact, design, copywriting, use of the medium and memorability of the ad. The entry may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.

F14. Best Use of Social Networks/ Social Media

Engaging consumers and creating a stronger community in terms of engagement with innovative use of social media platforms like Facebook, LinkedIn, My Space, Instagram etc., Integration of Social media platforms and complete optimization of the use of social media in core business process. The concept, elements used, viral generated will be evaluated by the Jury. The entry may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.

Best video creative made viral on Social Media. The campaign may have appeared on social media platforms, the digital platforms of publishers, media brand websites or any other platform. Judges will look at the concept in which the video is used, the number of views the video has got & the encouragement of sharing and/or tagging of the video thereby succeeding in influencing the behaviour, perception or likeability towards the idea, product or service.

G. For start-Ups Companies (Entry fees: 10k per entry plus taxes.)

Start-Ups refers to those companies who are Registered & Headquartered in India and are under the age of 5 years.
Certificate of incorporation to be mandate for the clients entering under this category.

G1. Best Marketing Startup

This award shall acknowledge the entrepreneurial venture, enterprise or property in the Marketing services space which has attained success, popularity and acclaim for its services rendered in a short span of 3-5 years. The Start-up must have been registered and started its operations only on or after 01/04/2015.

G2. Best Innovator

This award will recognize innovations that have the potential to launch a business.

G3. Best Social Enterprise

Recognize the best startup that offers a product or service as a solution to society - Environment, water, drainage, etc.

G4. BEST PPC

For a campaign that has achieved outstanding results using PPC (pay-per-click) advertising. The Jury will look for the technology used and the analytics.

G5. Best Data-Driven Marketing Strategy

Data-driven marketers use customer data to predict their needs, desires and future behaviours. Such insight helps develop personalized marketing strategies for the highest possible return on investment. If your campaign has relied on this data driven approach and created winning stories, it's time your work should be celebrated too.

G6. Leveraging Social Media to boost brand ROI and engagement

Campaigns that have resulted in creating high impact, brand recall and deep rooted customer engagement.

G7. Best Integrated Media Campaign - Product/ Services

Best use of any three of the following: web, mobile, IVRS, other digital devices, social media, email marketing, SMS marketing to promote a product. This may or may not be in sync with non-digital media.

G8. Campaign with the Best ROI

This category recognises the best campaign for commerce that clearly connects promotion with purchase, footfall or traffic whether for the traditional retail physical store or non-traditional retail such as online or mobile. It may show how non-traditional commerce intersects with traditional retail to enhance the customer experience so long as there are substantial results. Tangible figures should be shared.

G9. Best Digital Innovation

Display out of the box thinking in implementing the campaign. It could be a digital solution for a change in the society or specific industry and/or use of technology in such a way that it broadens the dimensions of the Business through application/ website/ campaign/ product.

G10 . COVID-Led Care

This will recognize those startups which are driving Covid-19 related solutions in the healthcare, diagnostics, and research space.

H. HALL OF FAME AWARDS (Entries not invited*)

H.1 Best Digital and Social Media Advertiser and Best Advertiser on Mobile

The advertiser who has made the maximum, most effective and creative use of the digital and social medium in the year 2020. The winner will be decided by the Jury Chair on the basis of the number of awards won in the above categories (except for Category B & sub-category E.14 - IDMA PERSON OF THE YEAR) at IDMA 2021

The advertiser who has made the maximum, most effective and creative use of the mobile medium in the year 2018. The winner will be decided by the Jury on the basis of the number of awards won specifically in Category B at IDMA 2021.

H.2 Best Digital, Social Media and Mobile Media Agency of the Year

The digital/ creative agency/ organization that won the maximum awards in the above categories (except for Category B & sub-category E.14 - IDMA PERSON OF THE YEAR) at IDMA 2021.

The mobile/ creative agency/ organisation that won the maximum awards specifically in Category B at IDMA 2021.