Jury

Jury Chair

Anurag Mehrotra

President & Managing Director

Anurag Mehrotra
President & Managing Director, Ford India


Here is his profile: Anurag Mehrotra is the President & Managing Director of Ford India and spearheads the company’s efforts to deliver sustainable, profitable growth and strengthen the Ford brand by introducing products, services, and technologies that customers want and value. In his current role, Mehrotra, 48, oversees the successful implementation of Ford’s domestic and export growth and expansion plans, through its world-class integrated manufacturing operations in Chennai, Tamil Nadu and Sanand, Gujarat.

Previously serving as the executive director, Marketing, Sales & Service, Mehrotra led Ford’s product-led innovation promise and delivering a differentiated customer experience. He has been instrumental in introducing several customer-centric innovations such as the transparent and first-of-its-kind Ford Service Price Promise tool as well as the company’s Feels like Family brand transformation. He has also served as vice president of sales and marketing at Ford India, leading several successful campaigns & growing the company’s sales and service footprint.

Before joining Ford India, Mehrotra was vice president – Corporate Marketing at WNS Global Services, a leading business process outsourcing company, where he was responsible for lead generation and brand building in North America and Europe. Born in 1973, Mehrotra holds a degree in Electronics Engineering & Diploma in marketing management.

Assessment Jury

Akhil Sethi

Lead- Digital Marketing

Akhil Sethi
Lead- Digital Marketing


Akhil started his career with social media close to 11 years back. And, after learning the so-called nuances of social media at media2win, he thought why not learn all traits of digital marketing. Hence, the mind of this curious marketing student took him to Isobar where he learnt - client servicing, account management & media planning / buying, digital strategy and thereby helped some of the biggest brands to achieve their marketing objectives. After that, he thought why not apply all these skills as well as knowledge to help a brand, hence he's doing what he initially envisioned.

Anushree Ghosh

Head Of Digital Strategy,Media, Brand Commerce- ITC Foods

Anushree Ghosh
Head Of Digital Strategy,Media, Brand Commerce- ITC Foods


A Marketer with varied experiences in managing and thinking about brands both as a brand owner and a strategic planner. Have amassed great learnings along the way in creating, managing and re-imagining brands across traditional and digital spaces. Have nurtured keen interest in the start up space, e commerce and all things technology.

Amit Deorukhkar

Head Digital Marketing

Amit Deorukhkar
Head Digital Marketing, Standard Chartered Bank


Amit Deorukhkar is one of the industries veterans in the space of Marketing and entered the Top 50 Most Influential Digital Marketing Leaders list by World Marketing Congress in 2018.

He currently leads the Digital Marketing and Content team at Standard Chartered Bank, prior to which he was heading Digital Media & Acquisition at ICICI Bank wherein he spearheaded the banks digital business strategy to drive consideration and advocacy using digital media and technology.

At ICIC Bank, he was also a part of the core team to drive the product & platform designs leading to achieve the Banks’ digital road-map and enabling group companies on their path to digital transformation. The role included to improve; design, usability, content and conversion points of key digital assets, thereby creating a unique digital ecosystem along with internal stakeholders and external partners to support the Banks digital landscape.

Amit also led a group level team to implement attribution and multi-channel models on Google Analytic for a one-view of the entire customer journey

He brings with him wide and deep industry experience of over 17 years with expertise in multi-channel marketing programs be it digital, traditional, direct marketing, social media strategies, online reputation management, data analytics and decisioning processes. Amit’s strength lies in building and scaling up businesses and managing them successfully on the back of strong motivated teams, business relationships, technologies and efficient processes.

An enterprising, passionate go-getter throughout his career. He was an integral part of a start-up, Chaupaati Bazaar, India's 1st phone commerce platform started in 2008 which was later acquired by Future Group in 2010. Soon after that, he founded Bookstok Media Pvt. Ltd. (2011), a publisher enabled reading applications (e-books and e-magazines) for IOS and Android mobile device.

As a professional, Amit is committed to the dynamic digital story of the Indian Advertising and marketing industry and through his wide spectrum of work experience across all media formats, is well positioned to play an important role in the digital disruption of the marketing sector.

A calm demeanour, a doting father, cycling enthusiast, a photography enthusiast, Amit dreams of traveling around the world in a custom-made road-tripping van!

Akshat Arora

Head of Digital Marketing & PR

Akshat Arora
Head of Digital Marketing & PR, Bisleri


A marketing professional with 11 years of rich, diverse experience across FMCG, Luxury Retail, Automobile & Banking industries. Being an Army Officer’s son, I learnt the art of adapting to change at a very early age, which helped me in adjusting to new businesses and industries very quickly. Throughout my professional career, I have mastered the nuances of Client Management at Citibank, Retailer & Experiential Marketing at Jaguar Land Rover India, Brand Management & Digital Marketing at Steve Madden (Reliance Brands) and Digital, E-commerce & PR at Bisleri.

Gurpinder Singh

Head - Digital Marketing & Commercial Effectiveness

Gurpinder Singh
Head - Digital Marketing & Commercial Effectiveness, GSK


“Gurpinder is a Digital Transformation professional with over 17 years of experience in healthcare. He has been into transformation roles in Pharmaceuticals from more than a decade with the key objective to reinvent pharma commercial model in this digital age. He is passionate about delivering digital experiences to Healthcare Professionals & Consumers. In his current role Head of the Customer Engagement at GlaxoSmithKline (GSK), he is responsible for Digital Marketing & Commercial Effectiveness for Pharmaceuticals & Vaccines Business. A strong believer of challenging the status quo, driven by curiosity and motivated by driving innovative commercial models in healthcare space.”

Kapil Ohri

Head, Digital Marketing

Kapil Ohri
Head, Digital Marketing, Dabur India


Kapil Ohri, has more than 14 years of experience in digital media across digital transformation, digital strategy, media planning, programmatic advertising and content. Currently, he is leading digital marketing at Dabur India. Prior to this he has worked with organizations like Arvind Lifestyle, Mindshare, Ogilvy, afaqs! and FCB Ulka and has worked on digital marketing for categories like FMCG, Consumer electronics, Home appliances, Automobile and Aviation etc. Kapil has also authored a series of books titled – The Curious Digital Marketer.

Ketan Kulkarni

CMO and Head – Business Development

Ketan Kulkarni, Blue Dart
CMO and Head – Business Development


Ketan Kulkarni is CMO and Head – Business Development at Blue Dart, South Asia's premier express air and integrated transportation distribution and logistics company and part of Deutsche Post DHL group. Ketan has a rich and varied experience of over 26 years across industries as diverse as FMCG, Advertising, Alcoholic Beverages and Travel goods.

He joined Blue Dart in December 2006, and is responsible for new business development, product innovations, process improvement, customer activation and loyalty, market research, strategic intelligence, public relations, corporate communications and sustainability. He was also earlier entrusted with the role of Senior Advisor and Head - First Choice, the quality and excellence program at Blue Dart. A certified master black-belt, he is involved in leading & guiding change, organizational strategy, development and transformation.

A thoroughbred marketing professional with expertise in Sales Management and Advertising, Ketan has tremendous insights into national, regional and global market trends and evolving scenarios. Brand architecture, market research, retail management, buyer behaviour, environment scanning & customer strategy development are also his areas of core competence.

An experienced sales professional, prior to Blue Dart, he has successfully led goal oriented national sales teams. He has been involved in running sales coaching & training, incentive programs, portfolio management, trade channels & distribution set-up and strategizing & operating Key Account Management structures. As part of the national sales leadership responsibility, he has had the opportunity to travel extensively across the nation and has virtually been to every state and its interiors, enabling him to gain tremendous insight and knowledge of the Indian market-place and its consumers.

In 2008, Blue Dart’s silver anniversary year, he gave further impetus and traction to the company’s aggressive growth plans. Apart from leading various strategic initiatives, he has led the One-Retail programme in Blue Dart thereby developing a strong foothold in the retail landscape in enhancing customer value proposition. Ketan is a leader who believes that value and innovations can lead to a profitable organization especially in the fast paced ‘express’ sphere.

Ketan is in the advisory council of the CMO Asia Council and has received numerous awards across forums in the areas of Marketing, Branding and Corporate Social Responsibility. He holds the jury position at the BSE – Corporate Responsibility Awards, the SIFE Enactus Panel and the Asia HR Congress.

He was recently awarded the Responsible Business Leader of the Year 2017 by Responsible Business Awards, “Greatest Marketing Influencer” Award 2017, ‘Most Influential Marketing Leaders’ Award at the World Marketing Congress, presented the ‘Award for Retail Excellence - Retail Leadership Award’ at Asia Retail Congress, conferred as the ‘Marketing Professional of the Year’ at the 10th Indy’s awards, was recognised as one of ‘100 Most Impactful CSR Leaders - Global Listing’ at World CSR Congress. He was also awarded the CISCO Sustainability Leadership Award at the India Sustainability Leadership Summit & Awards, Best CMO of the Year – by indiasgreatest.com – The Greatest Corporate Leaders of India. He has also won the ‘Best Sustainability Leader’ by Star of the Industry Awards at the 9th Indy's Awards for Excellence in Mass Communication, Marketing Communication, Public Relations, Advertising, Corporate Social Responsibility, ‘Best CMO of the Year’ by indiasgreatest.com - The Greatest Corporate Leaders Of India and is also the recipient of the ‘Sustainability Leadership Award’ by Global Sustainability Leadership Awards 2014, an ‘Indira Super Achiever’ and winner of ‘Pride of Profession Award for Excellence in Marketing’ to name a few.

Ketan likes to keep himself updated of the recent trends in business and advanced leadership, based on which he recently completed the Asia Pacific Business Leadership Program from the Australian School of Business. Corporate Sustainability & Living Responsibility are areas that appeal to Ketan's heart. He leads by example in greening the environment, conserving energy and working with children and youth from the marginalized sections of our society in order that they and our future generations are provided a better quality of life.

He holds a Bachelor’s degree in Chemistry from Mumbai University and an MBA in Marketing from Sydenham Institute (Mumbai). He enjoys reading books on game theory, scenario planning, world history & architecture.

Niraj Ruparel

Head Of Mobile & Emerging Tech

Pooja Singh

Global Product Owner – Web & Shoppability

Pooja Singh
Global Product Owner – Web & Shoppability, HUL


“Digital evangelist championing the use of digital technology to drive Excellent Consumer Experience & Sustainable business performance”

She has 10+ years of experience in driving the digital transformation agenda across Marketing, eCommerce, and Finance functions of the FMCG industry. She has deep expertise in Marketing/Ad Tech & ECommerce platforms and she is passionate about building great tech driven products that create excellent consumer experience and generate healthy revenue for the company.

She enjoys creating, scaling, and optimizing the product portfolios that matter and she does that by building an amazing team & driving their focus on problems that matter.

She is skilled in business partnering, product management, devising digital strategy for brands, leading large-scale transformation initiatives and building multi-stakeholder digital platforms that unlocks capacity for growth.

Shruti Khanna

Deputy Manager – Digital Sales & Retail Marketing

Shruti Khanna
Deputy Manager – Digital Sales & Retail Marketing, Ford


Shruti Khanna is Deputy Manager – Digital Sales & Retail Marketing at Ford India Pvt. Ltd. Prior to Ford India, Shruti was working with Digitas as Project Manager, CRM Programs, where she was responsible for leading the strategy and execution for some big FMCG and Automotive Brands.

With over 15 years of experience across Media channels and platforms, advertising agencies she specialization in CRM, Loyalty, Digital & Retail Marketing while managing media and marketing for leading local and global brands. For over 5 years now, Shruti has been actively involved in Digital Sales & Marketing at Ford.

Shruti Samant

Digital Marketing Specialist

Shruti Samant
Digital Marketing Specialist, P & G Health


Shruti is a versatile professional having worked in different industries like Banking, FMCG, Healthcare and IT. Currently she is responsible for Digital Marketing and e-Commerce for all brands for P&G Health, for India. Creativity in any form interests her and she is passionate about movies. With almost 9 years of work experience in Digital, she brings in customers perspective and has raised several benchmarks in her work with Infosys, Perfetti van Melle, ICICI Bank, HDFC Bank and P&G Health.

Umesh Krishna K

Director - Brand Marketing

Zubin Kutar

Head - Digital Marketing Transformation COE

Zubin Kutar
Head - Digital Marketing Transformation COE, Dr. Reddy's Laboratories


Zubin is a Digital Marketing leader with 18 + years of Digital Marketing Communication & Technology expertise in the B2C and B2B industry. He has been responsible for pioneering and transforming digital marketing platforms, techniques and approaches to construct new and exciting ways of creating awareness, engagement and generating revenues from the Digital medium – Web, Mobile and Social Channels across Global Markets ( namely India and North America)

He has more than a decade in the Banking and Insurance industry where he set up and led the online digital marketing functions across HDFC Bank, ICICI Bank and ICICI Lombard General Insurance. In his previous role at Tata Consultancy Services (TCS) he led their corporate digital marketing function and was responsible for leading the Digital Transformation & Marketing Technology ( MarTech ) roadmap, building capabilities that focussed on Data Analytics, Content and Automation to drive an omni channel customer journey.

He presently works for Dr Reddy’s Laboratories as Head – Digital Marketing Transformation COE , his role is to set up the Digital Marketing Centre of Excellence, the Digital Marketing Technology (MarTech) strategy & Roadmap for the company.