Categories Name :MOBILE and TABLETS

Sub-Category : Best Use of WAP /Html/ other sites for Mobiles and Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc.

Entry Name (Campaign) : Invest Easy M-site

Results

We are one of a very few Mutual Fund houses in the AMC Industry in BFSI sector to provide end-to-end investing solution in a paperless way. One can open an MF account with NIMF and invest digitally with speed & ease. Apart from addressing the design issues, we have also addressed the challenges like visiting the office physically for KYC requirements, standing instructions or debit mandate requirements with integrated solutions. This is going to help us make inroads into the underpenetrated mutual funds market and help us drive financial investment inclusion for the people of ‘Real Bharat’ through its reach. For us at NIMF, Digital is a perpetual beta. And with this philosophy, our Mindshift from Mutual Fund business to DigiTech and our agility & adoptability and our plug & play integration stack has delivered exceptional growth in its Digital Business.

With our robust framework for user growth & engagement via contemporary tools & technologies like Adobe stack, real-time AI based analytics, etc. has led to 1/3rd of new customer acquisition driven Digitally (as compared to the erstwhile 1/10th). The onboarding journey post the revamp, amongst other owned digital assets that we have, now contributes to roughly 50% when it comes to Business-to-Consumer transactions, vs 35% earlier. Attributed C-SAT has significantly improved to 94% and transaction efficiency has doubled.

Our Invest-easy purchase web & M-site has been selected as a Winner for the Most Impactful Project in Digitization / Paperless Initiative at the IBS Intelligence Global FinTech Innovation Awards, 2020.