Categories Name :MOBILE and TABLETS

Sub-Category : Best Use of WAP /Html/ other sites for Mobiles and Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc.

Entry Name (Campaign) : Business Easy

Results

The objective of the revamp was to increase App downloads, maximum usage, increase transactions.

1. 35000+ New downloads.
2. Over 17000 of Active installs.
3. App rating is 4.5 (as of 1st March 2021).
4. Transition from Web to App - growth from 30% to ~60% of purchase transactions.
5. Close monitoring of Helpdesk queries resolved maximum cases with quick reverts, making partner's life more easier to close the task on the App.
6. New additional features like allowing partners to transact on behalf of HUF & Sole proprietors gave them more business opportunities to grow their AUM.
7. Another area of opportunity was to enable SIP Pause facility which helped in retaining the partner’s AUM by nudging the investors to pause their SIP rather than cancelling it.
8. Business Easy 2.0 won the BFSI Smart Tech Leadership Award for “Outstanding Use of AI & Robotics in Financial Services”.
9. Centre for Digital Transformation of Indian Industries (CII) has awarded Business Easy in the DX awards for “Service Distribution Excellence”.