Categories Name :MOBILE and TABLETS

Sub-Category : Best Use of Mobile – Customer Engagement

Entry Name (Campaign) : Swag Se Solo

Results

Valentine’s Day became truly inclusive - society & media celebrated the unattached!

1. With 99% positive sentiment and over 120Mn views, Pepsi’s #SwagSeSolo was
• Most viewed music video of Valentine’s Day.
• Top 3 on YouTube Music during Valentine’s Week.
• One of YouTube’s biggest branded music of Year 2020.
2. Within just 4 days the TikTok social challenge got 5.4 billion views!! As thousands of people published UGC videos celebrating singlehood
3. Fastest branded #challenge globally averaging 540 videos uploaded/hour (9 videos/minute)!
4. Attracted 200+ earned media stories achieving 6,30,000$ PR Value (INR 45.3Mn). Most importantly generated more than 150,000 conversations around this issue
5. Pepsi was ‘choice of the Young Generation’:
6. Overshot operating Sales Volume target in month of Feb-20 by 2.9x vs 2019. Becoming the ‘Choice of the New Generation’ by Beating Coke on key KPIs of youth (Q1’20 vs Q1’19) with a positive movement of 10 points