Categories Name :MOBILE and TABLETS

Sub-Category : Best Use of Mobile – Customer Engagement

Entry Name (Campaign) : When the Google Assistant eats a 5Star and ‘Does Nothing’

Results

1. The Chatbot drove 4Mn message exchanges within the first month, with an additional 1M messages over the next few weeks
2. Almost 400k active users engaged with the chatbot, spending a total of 0.65 Mn minutes, translating to almost 11K hours of Doing Nothing with 5Star!
3. Brand positioning scores of ‘a brand that asks you to do nothing’ went up by 5pp
4. Imagery scores of an ‘up to date brand’ went up by 4pp
5. Consideration scores for the brand increased by 4pp
6. The ‘Do Nothing Mode’ was a first of its kind brand usage of the Google Assistant for entertainment instead of problem solving
7. This technology drove 3x industry average engagement generating ~6k brand conversations
8. It received national as well as international organic coverage; leading tech websites like voicebot.ai, zi.media, gadgetsnow.com, 9to5google.com,xda- developers.com covered the ‘Do Nothing Mode’
9. Prominent tech reviewer, Lew Later discovered the technology and covered it on his Youtube channel ‘Laterclips’.