Case Study

D.1 BEST SEO FOR WEBSITE/UNIVERSAL SEARCH RANKING AND SEM STRATEGY

Categories Name : SEARCH and PPC CAMPAIGNS

Sub-Category :BEST SEO FOR WEBSITE/UNIVERSAL SEARCH RANKING AND SEM STRATEGY

Entry Name (Campaign) : Best Use of Organic Search

Results
  1. Overall visibility increased from 3.19 Million to 17.7 Million. Significant amount of improvement in Non-Brand Keyword Ranking over the past one year in Top 10 positions. The Non-Brand traffic share has improved from 51% to approx. 60%
  2. Significant Improvement in the number of Keywords in Top 3 from 1,906 to 3,797 and Overall Top 10 position from 4,313 to 9,514 has helped in improving the Organic Traffic in the past one year. Also, since we have focused on the IPO section over the course of one year, we have seen an incremental improvement in average rank across all IPO related terms from 10 to 6.
  3. As compared to Feb-20, the Organic Traffic has improved to 178%.
  4. Share of Organic Leads increased from 53% to 75%
  5. Angel Broking is the pioneer in the stock market industry to leverage AMP indexing by taking the Mobile 1st Approach and focusing on creating AMP pages. We observed the share to total organic traffic has increased from 9% to 28%
  6. Keeping our customer centric strategy, we started the Knowledge Center Section to educate users about the securities industry and over the course of the year we have grown by 700% with over 3000+ articles.