Categories Name : Social Media

Sub-Category :Best Use of Social Networks/ Social Media

Entry Name (Campaign) : Making India More Generous - One Thank You At A Time

Results

• 20 Mn+ Thank You bars were created and sold across the country
• The campaign helped halt the sales degrowth caused owing to national lockdown; instead, the brand witnessed a 20% upswing during the May-July period which sustained through the rest of 2020
• The campaign also had a significant positive rub-off on the rest of the category
• 20000+ laborers, belonging to the lowest strata of the society, were provided health Insurance from the bar proceeds as well as the runs scored by Mumbai Indians
• The campaign reached out to 350mn+ urban consumers; more than 150mn people engaged with the brand across touchpoints
• We got more than 3.6L Jio consumers take the pledge to thank their unthanked angels
• Mumbai Indians showcase the CDM Thank You campaign as the best piece of work done by the team in collaboration with brands
• The campaign had more than 95% Positive mentions on Social media
• Brand Score for 'Is a brand that brings people together' went up from 81% to 95%