Categories Name : Social Media

Sub-Category :Best Use of Topical Posts in a Campaign

Entry Name (Campaign) :Salaam Namaste

Results

1. With 5,00,000 joining the movement on social media, this was one of the biggest viral marketing campaigns of 2020 that broke the net & set new records.

a. Biggest social media challenge: #swagstepchallenge surpassed 100 billion views across Tiktok & Instagram
b. Whopping 5,00,000 UGC videos doing salaam-namaste during the campaign (75,000 UGC videos under 24 hours!)

2. From reel heroes to real heroes, this social distancing trend sparked India’s imagination
a. Frontline workers like doctors, nurses, military, and police officers participated generating 2.1Bn engagement on social media

3.Pepsi was the ‘choice of the young generation’:
a. Meteoric rise in brand equity score (H1’20 vs H1’19) beating Coke on key KPI’s of ‘youth’ with a positive movement of 10 points

4.Pepsi’s business doubled:
a. Doubled business growth over last month during COVID-19 (April vs May 2020) with 96% positive sentiment

5.PR value worth $1.2 million was achieved