Categories Name : SPECIAL AWARDS

Sub-Category :Breakthrough Technology as Part of a Campaign

Entry Name (Campaign) :Netflix Matchmaker

Results

Overall, the campaign generated -

7% uplift in Netflix App downloads

3X growth in MAUs (monthly active users)

Reached 10mn users

63Mn Video views achieved over the entire campaign across platforms

2.3 Mn Clicks delivered

413Mn Impressions delivered across platforms

4.1Mn Engagements achieved

2X increase in Netflix Brand related keyword searches

On Twitter, 85,000+ unique recommendations were sent out to the users

On Swiggy, 500,000+ users were exposed to the new Netflix content each week

On Spotify, 200,000+ people participated in the Match Maker experience spending close to 2 minutes on the microsite

The sentiment for the campaign was overwhelmingly positive with 99% Positive+Neutral mentions on social platforms.