Categories Name : SPECIAL AWARDS

Sub-Category :Most Effective Use of AI, data analytics, machine learning for a Campaign and Business Optimisation

Entry Name (Campaign) :Not Just A Cadbury Ad

Results

The campaign reached 18Mn+ consumers across Facebook and YouTube over 2 weeks and witnessed a remarkable 14.4% uplift in Ad Recall and 5.9% uplift in consideration, garnering 10Mn video views along the way.

The campaign received an overwhelming reception, achieving 38% VTR against a category benchmark of 5% on Facebook i.e., a whopping 8x higher than average.

The campaign also garnered earned media and free PR valued at $1.5Mn, and even got mentioned by some of the most reputed business leaders.

Most importantly, the campaign restored trade sentiment as small retailers saw a 10% Growth in Sales. Moreover, 16K new retailers added Celebrations to their stock, increasing the Celebrations retail network to 0.35 Mn. stores.