Categories Name : SPECIAL AWARDS

Sub-Category :Most Effective App for Consumer

Entry Name (Campaign) :It's Time To Win It All

Results

"The "Consumer First" mobile app-based gaming campaign was a Significant Hit in redefining how Indians played the game of card.

Results:-

1) More than 1.7 Million players across cities registered to play cards on RummyCircle
2) Number of players on RummyCircle grew by a massive 242%
3) Deposits rate phenomenally increased 21% Month on Month
4) Day 7 ROI, which indicates Retention quality was a staggering 38% higher than the targets set

The campaign delivered very strong Down the Funnel Metrics, with its high deposit and retention rates.

RummyCircle soon was the undisputed Number 1 platform for card games in India. """""

"The campaign was a huge hit in just establishing RummyCircle for card-based games in India, and it also led to a significant adoption for digital payments in Tier 2 & Tier 3 cities

RummyCircle soon became the mainstream platform for the Real Money Gaming segment across India

Even consumers, who couldn't physically meet at times, now could:-
a) easily connect with players on the mobile devices, anytime
b) win money through the skill-based game
c) have fun

RummyCircle redefined how Indian consumers celebrated skill-based card games.
Its a significant revolution in the Industry."