Categories Name : SPECIAL AWARDS

Sub-Category :Best Data-Driven Marketing Strategy

Entry Name (Campaign) :At Home With Oreo

Results

The campaign delivered 500 million impressions, with high engagement rates - the VTRs were 1.3 times the industry benchmark. The highlight was the playful inspirations shared right back by the audience, evident in a sweet wave of user-generated content that lifted social media mentions to new heights and tripled the engagement ratios on digital.

• Social media mentions on Oreo Recipes increased by 130%
• Searches for Oreo recipes grew by 714%
• 1200+ User Generated Content received
• Brand lift of 10% in the core 'moms' TG