Categories Name : SPECIAL AWARDS

Sub-Category :Best Integrated Media Campaign - Social Cause

Entry Name (Campaign) :Shabd

Results

Overall, the campaign generated over 179 million impressions across all channels and platforms. We had almost 2 million hits on our microsite. With almost 80,000 people taking an active part in the survey we had hosted on the microsite. The brand film received overwhelmingly positive reviews and generated tremendous engagement with over 140,000 hours of watch time for the video across platforms with almost 10 million video views.

Moreover, the campaign generated enormous conversations on all platforms and partner platforms as well. People opened up about their past experiences. Overall, the campaign generated 900X engagement in the form of comments and shares and was trending at #3 on Twitter on Women’s Day.

The campaign was widely appreciated on news media and got featured on Dainik Bhaskar, Brand Equity, Campaign India, Mad Over Marketing, Afaqs, Ads of the World, and more.