Categories Name : SPECIAL AWARDS

Sub-Category :Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events

Entry Name (Campaign) :Scam 1992 - The Harshad Mehta Story

Results

• Daily Average Premium Subscriptions increased by 150% since the launch, and Scam 1992 – The Harshad Mehta Story has become the #1 watched Original show on SonyLIV platform
• Robust TV campaign with over 5,000 spots across 4 weeks
• AVE of PR – Rs. 2 crores
• Influencer associations garnered 2.5M+ views
• 30+ positive reviews from prominent publication houses including The Times of India, Hindustan Times, Indian Express, Mid-day, Business Standard, Mint, The Wire, and more
• Featured on 15+ binge lists on portals like Film Companion, Indian Express, iDiva, Scoopwhoop, GQ, Latestly, and India Forums, earning Scam 1992 – The Harshad Mehta Story a reputation as ‘must-watch series’
• Overall campaign garnered 71M+ views, 66M+ social impressions and social engagement of over 1.5M
• Scam 1992 – The Harshad Mehta Story was ranked the No. 1 Indian web series of 2020 by IMDb (As of December 2020) with a rating of 9.5/10
• Scam 1992 – The Harshad Mehta Story became a trending topic on social media, and popular brands like Durex, Dunzo, Domino’s, and many more interacted with it
• The theme song became the #1 track on Apple Music. It was also added to Instagram Music’s collection and was used by Instagrammers to create UGC
• Organic reviews from celebrities like Manoj Bajpayee, Shabana Azmi, Huma Qureshi, Paresh Rawal, Rajkummar Rao, and many more, along with CXOs like Nithin Kamath, Vijay Shekar, and Suhel Seth, further drove positive WOM