Case Study
E.6 Best Media Campaign – Gender Parity
Categories Name : SPECIAL AWARDS
Sub-Category :Best Media Campaign – Gender Parity
Entry Name (Campaign) :THE DIVIDE
Results
10M views and 80K shares organically.
India’s Biggest Celebrities joined the conversation.
Over 30K conversations across the internet.
52% Increase in daily brand mentions
Covered by India’s top news and media publications.
Founders of competing payment apps also promoted it