Categories Name : SPECIAL AWARDS

Sub-Category :Campaign with the Best ROI

Entry Name (Campaign) :Dell Performance campaign that delivered 700% unit YOY

Results

• While the planned goals were 457% more units YoY and 488% better revenue YoY, we delivered 700% more net units YoY and 535% better net revenue YoY
• This contributed to Dell regaining the #2 Rank in market share with a share of 19.2%, and leapfrogging the likes of Lenovo, Asus, and Acer
• We were also able to deliver 77% better Cost Per Acquisition on overall media spends YoY
• We managed to improve the conversion rate by an unprecedented 547% YoY
• Social campaigns complimented with transactional and behavioral data from our partners led to True ROAS of 448.6 as per online fractional attribution
• Search, our hero vehicle, delivered an overall 584% increment in units, 310% growth in revenue, 113% increment in return on ad spend, 18% drop in cost per acquisition and 62% improvement in conversion rates