Case Study
E.8 Best Digital Innovation
Categories Name : SPECIAL AWARDS
Sub-Category :Best Digital Innovation
Entry Name (Campaign) :Netflix Matchmaker
Results
Overall, the campaign generated -
7% uplift in Netflix App downloads
3X growth in MAUs (monthly active users)
Reached 10mn users
63Mn Video views achieved over the entire campaign across platforms
2.3 Mn Clicks delivered
413Mn Impressions delivered across platforms
4.1Mn Engagements achieved
2X increase in Netflix Brand related keyword searches
On Twitter, 85,000+ unique recommendations were sent out to the users
On Swiggy, 500,000+ users were exposed to the new Netflix content each week
On Spotify, 200,000+ people participated in the Match Maker experience spending close to 2 minutes on the microsite
The sentiment for the campaign was overwhelmingly positive with 99% Positive+Neutral mentions on social platforms.