Categories Name : Web

Sub-Category : Best Banners -Single/ Campaign, Rich Media with or without video

Entry Name (Campaign) : Screen Ka Pehredar

Results

• Campaign amassed an astonishing 316Mn+ Impressions and reached 75Mn+ audience
• We made ad engagement rewarding by converting the Youtube skip button into our brand asset
• We did not just push the product but assisted the consumers to stay safe during these tough times through
• reminders and regular updates
• Campaign helped generate 20k+ organic brand searches on Google
• Product was sold out across markets within days of being available
• We changed
• FROM just disruptive communication  TO virtual display of product
• FROM mere product propaganda  TO urging audience to instill safety measures
• FROM mere 5 sec bumper  TO Innovative, Engaging, Relevant creative as per the platform
• FROM brand benefit  TO timely reminders to use the product