Categories Name :MOBILE and TABLETS

Sub-Category : Best Multi Mobile Channel Campaign

Entry Name (Campaign) :How to reduce churn by building brand salience brick by brick?

Results

1. We managed to reduce the churn by 38% in just two months.
2. Unprecedented Day-After-Recall of 79% in India
3. The highest ever positive sentiment for the telecom industry of 40%
4. Myvi.in website saw 1MN+ visits, signifying interest to ‘Know more’ about the new brand.
5. Curiosity arose among the audiences as 1.1MN+ users searched for ‘Vi’ related terms. Few rising terms included ‘Vi
6. SIM Card’ ‘Vi Plans’ ‘Vi app’
7. Within a week we managed to get 1.3Mn App installs of the new Vi App.
8. With so much buzz we became the buzziest & trending brand on Social media where brands from other categories
9. including our competitor joined the buzz to welcome Vi on social media.