Categories Name : MOBILE and TABLETS

Sub-Category : Best Use of WAP /Html/ other sites for Mobiles and Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc.

Entry Name (Campaign) : Cadbury Gems Big Birthday Party

Results

• Our Invite Video with Aayu Pihu received 4.5 Mn views. The Theme Song promoted through YouTube received (326K views) & IGTV (200K views), Hyperlocal Retargeting on Facebook reached 700K new users
• 1.1+ Mn Total unique users visited the website for the Gems Big Birthday Bash
• 2.63 lacs Total registrations were garnered in a span of 8 days promotions.
• We successfully created a Guinness World Records for the Most users to visit a Virtual birthday party
• Brand Sales went up 50%
• Scores for a fun brand went up by 9%
• A Brand for me scores increased by 22%
• Previous 1 month usage scores went up by 9%
• Aug’21 business saw a scale up of 84% over the L3M avg
• Cadbury Gems achieved its highest business numbers in 2021